{"id":219675,"date":"2025-12-07T05:44:09","date_gmt":"2025-12-07T05:44:09","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/219675\/"},"modified":"2025-12-07T05:44:09","modified_gmt":"2025-12-07T05:44:09","slug":"pixalates-q3-2025-report-uncovers-1248-apac-registered","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/219675\/","title":{"rendered":"Pixalate\u2019s Q3 2025 Report Uncovers 1,248 APAC-Registered"},"content":{"rendered":"<p align=\"justify\">LONDON, Dec.  07, 2025  (GLOBE NEWSWIRE) &#8212; Pixalate today released the <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=mkBT-RwbRmPIijlLc21AjzPDEC9xC-4hlKRbzlxfs5cCszAq0Llb0GSaRWR4pMQP7AcHI715G4HU6DZjZyZlxqPmCqTxcdxv0w9vC3fewUmGv-F4h_tJLhjJgvU9d7LjO6nzDD6NH2jWuQB6jn1dwjNqGrnwxkdSvHssuFg5BbDLDUjdOvFiovW2K2mU1myD\" rel=\"nofollow noopener\" target=\"_blank\" title=\"Q3 2025 State of Children\u2019s Privacy Risk Report for Asia-Pacific (APAC) Mobile Apps\">Q3 2025 State of Children\u2019s Privacy Risk Report for Asia-Pacific (APAC) Mobile Apps<\/a>. The analysis reveals significant privacy gaps in mobile apps available for download on the Google Play Store and Apple App Store, likely violating the Children\u2019s Online Privacy Protection Act (COPPA) by unlawfully collecting, using, and sharing children\u2019s personal information in the advertising bid stream.<\/p>\n<p align=\"justify\">Pixalate\u2019s data science and legal teams evaluated 23,097 mobile apps classified as likely child-directed pursuant to Pixalate\u2019s COPPA Methodology. From this number, 7,524 child-directed apps were determined to be registered in the APAC region.<\/p>\n<p align=\"justify\"><strong>Key Findings Raise Concerns About Children\u2019s Data Privacy<\/strong><\/p>\n<ul type=\"disc\">\n<li><strong>Privacy Policy Deficiencies. 962 <\/strong>(77%) of 1,248 covered apps that are likely violating COPPA failed to provide adequate disclosures regarding their collection, processing, or use of children\u2019s personal information.<\/li>\n<li><strong>No Privacy Policies. 78 <\/strong>APAC-registered likely child-directed apps did not have a detectable privacy policy.\n<ul type=\"circle\">\n<li>Of 78 APAC apps without a privacy policy, 72 (92%) unlawfully transmitted users\u2019 IP Addresses in the advertising bid stream.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Data Transmission Practices. <\/strong>1,198 (96%) of COPPA-violating APAC apps shared Device IDs of U.S.-based app users in the advertising bid stream.<\/li>\n<li><strong>Platform Distribution. <\/strong>1,248 of likely child-directed APAC-registered apps that are violating COPPA across the Google Play and Apple App Stores have collectively accumulated over 117 million Lifetime App Users-majority of which are likely children.<\/li>\n<li><strong>Advertising Network Integrations. Google Ad Exchange<\/strong> appeared in the app-ads.txt files of <strong>558<\/strong> (45%) covered apps identified as likely non-compliant under COPPA.<\/li>\n<\/ul>\n<p align=\"justify\"><strong><br \/>Understanding COPPA and Children\u2019s Personal Information<\/strong><\/p>\n<p align=\"justify\">The COPPA Rule regulates the online collection of personal information from children under 13 years old. Under COPPA guidelines, personal information encompasses individually identifiable data collected online, including:<\/p>\n<ul type=\"disc\">\n<li>Location<\/li>\n<li>Home or other physical address<\/li>\n<li>Contact information and security numbers<\/li>\n<li>Persistent identifiers such as IP addresses and device identifiers<\/li>\n<li>Photographs, videos, or audio recordings containing a child\u2019s voice or image<\/li>\n<\/ul>\n<p><strong><br \/>Top 5 APAC-Registered Likely Non-Compliant Mobile Apps under COPPA &#8211; Google Play Store<\/strong><\/p>\n<p><strong><br \/>Top 5 APAC-Registered Likely Non-Compliant Mobile Apps under COPPA &#8211; Apple App Store\u00a0<\/strong><\/p>\n<p align=\"justify\"><strong><br \/>Methodology<\/strong><br \/>Pixalate\u2019s data science and legal teams analyzed 23,097 mobile apps using the following criteria:<\/p>\n<ol type=\"1\">\n<li><strong>Platform Availability.<\/strong> Apps downloadable from the Google Play Store and the Apple App Store during Q3 2025<\/li>\n<li><strong>Classification<\/strong>. Apps identified as likely child-directed, determined by <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=DrfNfq-ezk3rdEJYHO89rAn08TytoaWTqvAH9WS5ce-P38GV7NNg5H8JJx4beVmSRT1eHTuIgBcRCvwt6Hkrf41tOFVerWy5HO7HnRmGzEg-KOAojTKyPefCVVpmgx9lr-CaSxs54_Q-hGv0laLnmQ==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"Pixalate\u2019s COPPA Methodology\">Pixalate\u2019s COPPA Methodology<\/a><\/li>\n<li><strong>Advertising Integration.<\/strong> Apps with programmatic advertising traffic impressions targeted towards consumers within the Asia Pacific region. Apps with ads may also contain app-ads.txt files, as detected by Pixalate\u2019s technology or one of Pixalate\u2019s third-party licensors<\/li>\n<li><strong>Policy Analysis.<\/strong> Privacy policies were crawled during Q3 2025<\/li>\n<\/ol>\n<p>The complete methodology and detailed findings are available in the full report, which is available for download <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=G-DREUmGIy33R7Tq_SXuSKpjYi-OzHAipl-2PwcDpHM9WV5LFJ_QZ_8QaSpSfYKnFEd-K2Zw0pMLC3OaVhYAvA==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><strong>here<\/strong><\/a>.<\/p>\n<p><strong>About Pixalate<\/strong><\/p>\n<p>Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=mK_v8Typ4JyFMaPg9QXviMCboO2smJ5G4PkhXo2aG5C3i_csFoy9rZJkIpGQghTUtzf_Ra5w_a-sKyJ0v6LJJQ==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"pixalate.com\">pixalate.com<\/a><\/p>\n<p><strong>Disclaimer<\/strong><\/p>\n<p align=\"justify\">The content of this press release, and the Q3 2025 State of Children\u2019s Privacy on Mobile Apps Report: APAC (the \u2018report\u2019) &#8211; including all content set forth herein, reflect Pixalate\u2019s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry, inclusive of advertisers, advertising technology companies, developers of mobile applications, professional advisors, non-governmental entities, and regulators. Pixalate is sharing this report\u2019s data\u2013and opinions relating thereto\u2013not to impugn the standing or reputation of any entity, person, or app, but, instead, to report opinions and suggest trends pertaining certain apps available for download via the Apple App Store &amp; Google Play Store during the time period studied. Any data shared is grounded in Pixalate\u2019s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate\u2019s opinions are just that, opinions, which means that they are neither facts nor guarantees.<\/p>\n<p align=\"justify\">It is important to note that the mere fact that an app appears to be directed to children or is deemed likely child-directed (e.g., data subjects under 13 years of age, as defined by COPPA), or appears not to obtain VPC (e.g. as per the COPPA Rule) does not mean that any such app, or its operator, is failing to comply with COPPA.<\/p>\n<p align=\"justify\">Further, with respect to apps that appear to be directed to children and have characteristics that, in Pixalate\u2019s opinion, may trigger related privacy obligations and\/or risk, such assertions reflect Pixalate\u2019s opinions (i.e., they are neither facts nor guarantees); and, although Pixalate\u2019s methodologies used to render such opinions are derived from automated processing, which at times is coupled with human intervention, no assurances can be \u2013 or are \u2013 given by Pixalate with respect to the accuracy of any such opinions.<\/p>\n<p align=\"justify\">Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to render opinions and report trends pertaining to apps available for download via the official Apple App Store and Google Play Store pertaining to the time period studied.<\/p>\n<p align=\"justify\">Apple and the Apple logo are trademarks of Apple Inc.<\/p>\n<p align=\"justify\">Google, Google Ad Exchange, the brand \u201cGoogle Play,\u201d its logos, and other Google logos are trademarks of Google LLC.<\/p>\n<p>Nina Talcott<br \/>Ntalcott@pixalate.com<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/12\/Pixalate.png\" referrerpolicy=\"no-referrer-when-downgrade\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"LONDON, Dec. 07, 2025 (GLOBE NEWSWIRE) &#8212; Pixalate today released the Q3 2025 State of Children\u2019s Privacy Risk&hellip;\n","protected":false},"author":2,"featured_media":219676,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[118680,5604,118678,18,118679,19,17,118677,118681,4738,1818,5189,82],"class_list":{"0":"post-219675","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-ad-bid-stream","9":"tag-childrens","10":"tag-coppa","11":"tag-eire","12":"tag-geolocation","13":"tag-ie","14":"tag-ireland","15":"tag-pixalate","16":"tag-programmatic","17":"tag-report","18":"tag-reports","19":"tag-surveillance","20":"tag-technology"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/115676699909725208","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/219675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=219675"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/219675\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/219676"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=219675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=219675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=219675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}