{"id":222516,"date":"2025-12-08T21:28:11","date_gmt":"2025-12-08T21:28:11","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/222516\/"},"modified":"2025-12-08T21:28:11","modified_gmt":"2025-12-08T21:28:11","slug":"different-klasse-how-bmws-ix3-is-set-to-shake-up-the-premium-ev-market","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/222516\/","title":{"rendered":"Different Klasse: How BMW\u2019s iX3 is set to shake up the premium EV market"},"content":{"rendered":"<p style=\"color:var(--color-primary-80)\" data-testid=\"title-summary\">\nFirst Drive: German car-maker has created an 800-km EV that combines technology, driver engagement and quality in one seamless package\n<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">The first of its Neue Klasse designs, the car is a ground-up re-imagining of the BMW design philosophy that harnesses the latest technology, design thinking and materials.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Following years of teases, sketches and \u2018Neue Klasse X\u2019 concept car unveilings, the iX3 production model was finally shown to Irish customers last month and, based on rumoured order numbers getting close to the 300 mark, it seems to have caught the car-buying public\u2019s attention here.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">So does the car live up to the years of BMW Neue Klasse hype? Based on our recent first-drive impressions in southern Spain, the answer is an unequivocal yes.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">The iX3 50 xDrive launch model features an all-new 112kWh battery that delivers 468PS to power dual motors, on the front and rear axles. The rear motor is the more powerful of the two, giving the car\u2019s drivetrain a typical BMW real-wheel bias.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Claimed WLTP range on the launch model is in the 800km bracket, which is game-changing territory for Irish drivers. While it\u2019s not feasible to accurately test this figure over two days of driving different cars, I\u2019d estimate 700km is achievable under a normal mix of driving conditions.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">The 400kW DC charging and compatibility with both 400V and 800V chargers ensure the car is future-proofed for whenever we see this rapid-charge infrastructure rolled out and BMW claim an increase from 10pc charge to 80pc in 21 minutes under rapid charging.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">We can expect a single-motor, less powerful (and cheaper) model a little further down the road.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">The battery is a series of cylindrical cells (think oversized D batteries) packed in a flat structure that forms part of the chassis, lowering the car\u2019s centre of gravity and creating more space<\/p>\n<p><img decoding=\"async\" alt=\"BMW have treated the new iX3 to a new cockpit which is dominated by a full width Panoramic View screen\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/12\/8fff64b1-5674-4a6e-9988-3515cf2f09c6.jpg\" loading=\"lazy\" width=\"100%\" data-testid=\"article-image\"  \/><\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_caption1 indo-300db776_none indo-91174671_secondary indo-66f0fec7_regular indo-1d70522a_marginbottom0 indo-1d70522a_marginleft0 indo-1d70522a_marginright0 indo-1d70522a_margintop3 indo-b48c4984_left\" style=\"color:var(--color-grey-60)\">BMW have treated the new iX3 to a new cockpit which is dominated by a full width Panoramic View screen<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Like most recent BMWs, the Neue Klasse design language is causing a lot of debate online.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">The retro kidney grille (with its optional \u2018Iconic Glow\u2019) is a clear nod to the original Neue Klasse from the sixties.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">That\u2019s where the similarities end, however, as the rest of the car looks modern and clean while retaining many BMW design cues, including the \u2018valley\u2019 on the bonnet that runs down to the grille and the sharp light cluster. This theme is replicated at the rear of the car and gives it a purposeful stance without looking too aggressive.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">For me, the car looks better in some colours than others; Space Silver and Ocean Wave Blue really accentuate the design features, while the likes of the Brooklyn and Polarised grey options do the car no favours.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Sit inside and the first impression is of modern, clean design with a single, large central screen and BMW\u2019s new Panoramic iDrive spanning the width of the cabin.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">While the six-sided shape of the central screen could appear gimmicky at first, the clever ergonomic design means that all regularly used functions fall within easy reach. It\u2019s a big improvement on the widescreen set-up in much of the current BMW range.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">The panoramic dashboard concept is nothing new (early noughties Renault Espace, anyone?) but the quality and execution here is superb.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Projected onto a black space at the bottom of the windscreen, essential information seems to float in front of the driver, while much of the display can be configured by simply swiping some widgets on the central screen.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">This is all supplemented by an upgraded version of BMW\u2019s head-up display, which now features 3D navigation that proved to be particularly useful on the twisting mountain roads of our test routes.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">The layout, tech and displays are so good they might just distract your attention from the steering wheel.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">While the thinner width and ergonomics are a massive improvement over BMW\u2019s current chunky steering wheels, the design looks fussy and, frankly, weird. It\u2019s the only let-down in an otherwise excellent cabin. (The wheel in the M Sport Pro model is the least offensive in this regard.)<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">On the road, the new car feels light years ahead of the outgoing iX3 model.<\/p>\n<p><img decoding=\"async\" alt=\"Alan puts the new iX3 through its paces at the Ascari circuit in Spain\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/12\/6ac4b5bb-21b8-44a6-857e-6e4427b462d0.jpg\" loading=\"lazy\" width=\"100%\" data-testid=\"article-image\"  \/><\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_caption1 indo-300db776_none indo-91174671_secondary indo-66f0fec7_regular indo-1d70522a_marginbottom0 indo-1d70522a_marginleft0 indo-1d70522a_marginright0 indo-1d70522a_margintop3 indo-b48c4984_left\" style=\"color:var(--color-grey-60)\">Alan puts the new iX3 through its paces at the Ascari circuit in Spain<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Steering around town is light and responsive, while clever computing eradicates any lurching under braking and brings the car to a \u2018soft\u2019 stop every time.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">This computing power is delivered by BMW\u2019s \u2018Heart of Joy\u2019 processing unit that controls power delivery, steering, braking and recuperation and is one of the stand-out aspects of the car.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">On the twisting mountain roads north of Malaga, the car revealed a sporty, engaging character with sharp steering, superb power delivery and the type of confidence-inspiring handling that makes you forget you\u2019re driving a family SUV weighing 2,360kg.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">The car\u2019s suspension felt well set up and, despite the aforementioned mass, coped effortlessly with every mid-corner undulation and pothole.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">So confident were BMW about the car\u2019s handling capabilities, they allowed us some laps on the Ascari circuit. This outing included some slalom driving and emergency braking.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Now, the chances are remote of an iX3 ever troubling a track day at Mondello, but the car and its Heart of Joy system really showed their worth at the more extreme end of the driving spectrum.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Sudden changes in direction on the slalom were composed and stable, while emergency braking from 120kph while steering around obstacles was a non-event &#8230; all thanks to computer processing power rather than any driver skill.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">On the wet circuit, with an M5 setting the pace, the iX3 felt assured and surprisingly fun and engaging to drive fast. While there were a few \u2018computer says no\u2019 moments during some provoked sliding, overall the automatic systems felt natural and unobtrusive.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Back on the road, some motorway cruising gave the opportunity to try the Advanced Driver Assistance Systems (ADAS). Powered by a powerful Superbrain, and depending on specification chosen, this can offer up to Level 2+ hands-free motorway driving with automatic lane-change, while also dealing with relatively complex urban scenarios including roundabouts and junctions.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">On the motorway, the lane-change function is prompted by the car, which then monitors the driver to ensure the mirrors have been checked before it signals and carries out the overtake manouevre.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">It mostly works well and, unlike many lane-assist systems, doesn\u2019t require a lot of force for the driver to intervene and overcome the system. Manual braking by the driver while ADAS is active doesn\u2019t disengage the system, and the car will return to the speed limit once the brake is disengaged.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">At motorway speeds, the cabin feels very refined and quiet for both front- and rear-seat occupants, with plenty of space in the back but little in the way of creature comforts.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">A remote parking function is also available as an optional extra. Operated via a \u2018dead man\u2019 control in the My BMW app on your mobile device, this gives the car self-park capability with the driver outside the vehicle. It works well, but I\u2019m not sure there\u2019s many practical advantages to justify the \u20ac975 cost to tick that option box.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">In an era where many cars are packed with tech, the iX3 stands out from the crowd by delivering it all together in a seamlessly integrated package that enhances efficiency, safety and driving pleasure.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Its rivals have some catching up to do.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">On-the-road pricing for the iX3 50 xDrive is \u20ac73,725, with the M Sport and M Sport Pro variants \u20ac77,075 and \u20ac78,995 respectively.<\/p>\n","protected":false},"excerpt":{"rendered":"First Drive: German car-maker has created an 800-km EV that combines technology, driver engagement and quality in one&hellip;\n","protected":false},"author":2,"featured_media":222517,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[27674,79,18,19,17],"class_list":{"0":"post-222516","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-bmw","9":"tag-business","10":"tag-eire","11":"tag-ie","12":"tag-ireland"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/115686075172649276","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/222516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=222516"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/222516\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/222517"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=222516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=222516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=222516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}