{"id":237318,"date":"2025-12-17T11:01:11","date_gmt":"2025-12-17T11:01:11","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/237318\/"},"modified":"2025-12-17T11:01:11","modified_gmt":"2025-12-17T11:01:11","slug":"what-would-the-neighbours-think-how-social-approval-is-the-biggest-hurdle-to-planting-trees","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/237318\/","title":{"rendered":"\u2018What would the neighbours think?\u2019 How social approval is the biggest hurdle to planting trees"},"content":{"rendered":"<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-91174671_secondary indo-1d70522a_marginbottom4 indo-1d70522a_marginleft0 indo-1d70522a_marginright0 indo-1d70522a_margintop4\" style=\"color:var(--color-primary-80)\" data-testid=\"title-summary\">\u2018Farmer planting has dropped off a cliff\u2019, Teagasc research shows\n<\/p>\n<p><img decoding=\"async\" alt=\"'Research has found that while farmers generally express a willingness to adopt Small-Scale Afforestation Measures (SSAMs), social pressure and community approval significantly reduce the likelihood of their uptake'\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/12\/999b7360-cf87-44a5-b5dc-dd16a697f1d9.jpg\" loading=\"eager\" width=\"100%\" data-testid=\"article-image\"  \/><\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_caption1 indo-300db776_none indo-91174671_secondary indo-66f0fec7_regular indo-1d70522a_marginbottom0 indo-1d70522a_marginleft0 indo-1d70522a_marginright0 indo-1d70522a_margintop3 indo-b48c4984_left\" style=\"color:var(--color-grey-60)\">&#8216;Research has found that while farmers generally express a willingness to adopt Small-Scale Afforestation Measures (SSAMs), social pressure and community approval significantly reduce the likelihood of their uptake&#8217;<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom0 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">A farmer\u2019s decision to plant trees is overwhelmingly driven by subjective norms, commonly known as \u2018what do the neighbours think?\u2019<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom0 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">That\u2019s according to research by Teagasc, who surveyed 563 farmers through the National Farm Survey, which shows that historically, farmers accounted for over 80pc of afforestation in Ireland, a figure that has fallen to less than 50pc. <\/p>\n","protected":false},"excerpt":{"rendered":"\u2018Farmer planting has dropped off a cliff\u2019, Teagasc research shows &#8216;Research has found that while farmers generally express&hellip;\n","protected":false},"author":2,"featured_media":237319,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[269],"tags":[18,440,19,17,133],"class_list":{"0":"post-237318","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-environment","8":"tag-eire","9":"tag-environment","10":"tag-ie","11":"tag-ireland","12":"tag-science"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/115734569915265639","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/237318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=237318"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/237318\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/237319"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=237318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=237318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=237318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}