\n\tFor the record, that\u2019s huge \u2014\u00a0almost as huge, dare we say, as becoming the first Black woman to headline Coachella. And C\u00e9cred\u2019s metrics at the mega beauty<\/a> retailer are speaking for themselves. For instance, it\u2019s reported that <\/a>the label\u2019s Restoring Hair & Edge Drops<\/a> already racked up $100 million on the site in 2025, with one unit selling every 16 seconds. This means that Ulta\u2019s 24-piece C\u00e9cred collection<\/a> \u2014 which includes not only conditioners<\/a>, treatment masks, hair oils, and the like but also hair tools <\/a>such as paddle brushes<\/a> and wide-tooth combs\u00a0\u2014 isn\u2019t going to stay on e-shelves for very long (it\u2019s a miracle bestsellers haven\u2019t totally sold out after the holiday shopping rush). So if you have C\u00e9cred\u2019s heavy-hitting formulas on your wishlist, make it a personal mandate to shop<\/a> them with urgency.<\/p>\n \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \t\t\t\t\tAs for C\u00e9cred\u2019s packaging? It nails a hot-right-now balance between minimalism, sculpturality, and tactility. C\u00e9cred\u2019s bottles are something you\u2019ll actually want to display, loud and proud, on your shower caddy.<\/p>\n \t\t\t\t\t\t\t\t\tCourtesy C\u00e9cred<\/p>\n \n\tBut before you do all that, you might want answers to a few basic questions. For starters, what makes C\u00e9cred special and unlike other celebrity-backed hair brands (say,\u00a0Tracee Ellis Ross\u2019 Pattern Beauty, Rihanna\u2019s Fenty Hair<\/a>, or Jonathan Van Ness\u2019 JVN)? Knowles-Carter launched it based on a dream to \u201ccreate a brand that could work for everybody \u2014 whether you\u2019re pin straight, coily, wavy, curly, or anything in between,\u201d according to C\u00e9cred\u2019s \u201cAbout\u201d page<\/a>. Each product here cuts through the BS and backs up all of its claims with scientific research: harnessing high-performance, patent-pending technology\u00a0to meet locks where they\u2019re at while strengthening hair, making it more moisturized, contributing to its shine, and ensuring its overall health. A big selling point for C\u00e9cred is also the fact that it aids in length retention, and there\u2019s no better model for all of these results that the brand\u2019s originator herself (who\u2019s long been admired for her long, voluminous, richly textured tresses).<\/p>\n \n\tOur friends over at The Hollywood Reporter once tested out all of C\u00e9cred\u2019s nonnegotiables for wash day, including its Hydrating Shampoo<\/a>, Hydrating Conditioner<\/a>, Reconstructing Treatment Mask<\/a>, and Nourishing Hair Oil<\/a>. Here\u2019s what the editors there had to say<\/a>:<\/p>\n \n\t\u201cIf you are a natural hair girlie like us and want to get salon results at home, then [C\u00e9cred hair care<\/a> is worth buying]! We felt accomplished in knowing that not only did our hair look good, but we trusted that we were able to maintain and improve our natural texture with the infused protection from the products. One of the major takeaways from doing our wash day with C\u00e9cred products was how quickly we were able to get through our routine. We didn\u2019t have a lot of breakage during the detangling process and our hair felt very soft to the touch. After styling, we immediately noticed it had a lightweight sheen to it without being greasy or weighed down, resulting in our hair being more voluminous than in the past.\u201d<\/p>\n \n\tYou\u2019ll also be happy to know that Ulta provides many an \u201conly at Ulta\u201d C\u00e9cred offering, one of which is the value-optimizing Hair Revival Kit<\/a>, which features a range of highly rated treatments that, when used in tandem, are meant to defend hair against shedding, nourish it on a cellular level, and create a smoother finish. Also available is the cutesy Nourishing Hair Oil Or<\/a>n<\/a>ament<\/a> for all those who still have their Tannenbaum up after Christmas (or else just want a mini-sized, plant-based hair oil for securing non-greasy shine on the go).<\/p>\n \n\tAnd in case you\u2019re still curious about the tech behind all of C\u00e9cred\u2019s successes lately, know that it\u2019s not a gatekept recipe in the least. The secret weapon in question is bioactive keratin ferment, which manages to match proteins native to human hair while delivering vital nutrients straight to each strand\u2019s cortex. The ferment is also composed of scalp-benefitting prebiotics and honey (which is a humectant and thereby amps up hydration).<\/p>\n \n\tThose who have spent decades (and many, many dollars) coloring their hair or otherwise chemically altering it will be happy to hear that C\u00e9cred targets just this type of chemical damage, helping your mane get its vibrancy back while using clean ingredients and carrying out cruelty-free manufacturing practices.<\/p>\n \n\t\u201cMy vision for C\u00e9cred has always been to be an inclusive force of excellence, investing in research, science, and testing for all hair types. As a Black founder, there are misconceptions that we can only make products for hair like ours,\u201d Knowles-Carter told WWD back in February<\/a>. \u201cBut little do people know, your hair and my hair\u2026 has a lot more in common than it does differences. Seeing our products perform across everyone is proof that when you put science in front of bias, the results speak for themselves.\u201d<\/p>\n \n\tSee for yourself what the WWD Prestige Beauty Brand of the Year award winner <\/a>is all about by shopping these 10 editor-vetted C\u00e9cred selections (at Ulta, where else?) that you and your hair are bound to fall in love with in the new year.<\/p>\n \n\tBecause, if you ask us, 2026\u2019s New Year\u2019s Resolution<\/a> should be strength: the internal kind and the kind that manifests in voluminous, silky-smooth, and bouncy-as-can-be \u2018dos.<\/p>\n \n\tSign up for\u00a0<\/strong>WWD\u00a0<\/strong><\/a>Shop<\/a>\u2019s newsletter\u00a0to get the scoop on the best in\u00a0beauty<\/a>\u00a0and\u00a0style\u00a0with in-depth reviews of exciting new releases and buyer\u2019s guides to find the products you need to try ASAP.<\/strong><\/strong><\/p>\n \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \t\t\tC\u00e9cred Restoring Hair & Edge Drops\t<\/p>\n \n\t\tMeet the much-talked-about, instant-hit Restoring Hair & Edge Drops from C\u00e9cred. Applying the serum to your edges, hairline, and scalp on a daily basis will directly correlate with a visible uptick in density, a detox for the scalp, and a boost in root-to-tip hair strength. As for the ingredients behind all this magic? C\u00e9cred\u2019s proprietary peptide complex, the bioactive keratin ferment you now know all about, ginger extract, biotin, and more.<\/p>\n Price upon publish date of this article:<\/strong>\u00a0$56\t<\/p>\n \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \t\t\tC\u00e9cred Nourishing Hair Oil\t<\/p>\n \n\t\tNo, C\u00e9cred\u2019s popular Nourishing Hair Oil doesn\u2019t only come in ornament form. This full-sized version is actually a blend of 13 oils, all of which come together to support your mane\u2019s elasticity, infuse it with vital antioxidants, cut back on breakage, and leave behind a sumptuous-yet-subtle fragrance in their wake.<\/p>\n Price upon publish date of this article:<\/strong>\u00a0$44\t<\/p>\n \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \t\t\tC\u00e9cred Hydrating Shampoo\t<\/p>\n \n\t\tNeed an upgrade to your same old, same old drugstore shampoo<\/a>? C\u00e9cred\u2019s is the kind that will have you running to the shower at the end of each long day. It\u2019s equipped with hyaluronic acid, doesn\u2019t cheat your hair out of moisture, and detangles locks upon contact. As for the scent here? None other than Temple Oud, a C\u00e9cred favorite that will treat you to sandalwood, musk, blooming jasmine, and other simply irresistible elements.<\/p>\n Price upon publish date of this article:<\/strong>\u00a0$31\t<\/p>\n \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \t\t\tC\u00e9cred Hydrating Conditioner\t<\/p>\n \n\t\tEvery shampoo needs a conditioner best friend, so buy the aforementioned product without forgetting to also add C\u00e9cred\u2019s Hydrating Conditioner to cart. Pegged a \u201cwash-day hero,\u201d this formula is concentrated as can be without adding unwanted weight to your hair or resulting in dreaded greasiness. The conditioner is rich in antioxidants, fatty acids, and African oils, whose only intent is to make your hair as soft and manageable as you\u2019ve always wished it to be.<\/p>\n Price upon publish date of this article:<\/strong>\u00a0$31\t<\/p>\n \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \t\t\tC\u00e9cred Reconstructing Treatment Mask\t<\/p>\n \n\t\tThe C\u00e9cred Reconstructing Treatment Mask is made for all those who want to double down on fortifying their hair. Think of it as an almighty healer powered by hydrolyzed rice, sea buckthorn oil, and other ancient remedies that aid in decreasing breakage by sealing the cuticle and filling the holes that can develop in your hair on a micro level. Thin, weak strands can\u2019t stand a chance against this multihyphenate \u2014\u00a0that\u2019s a promise.<\/p>\n Price upon publish date of this article:<\/strong>\u00a0$43\t<\/p>\n \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \t\t\tC\u00e9cred Detangling Spray\t<\/p>\n \n\t\tHave a habit of ruining hair brushes with your knotty (and naughty) hair? This Detangling Spray claims to \u201cmelt away tangles,\u201d while being capable of penetrating all hair types and making it easier to take down protective hair styles specifically. Since all of Knowles-Carter\u2019s hair offerings are overachievers, the spray also manages oil production, adds to hair\u2019s natural moisture barrier, and clears buildup plus impurities. <\/p>\n Price upon publish date of this article:<\/strong>\u00a0$28\t<\/p>\n \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \t\t\tC\u00e9cred Hair & Scalp Balm\t<\/p>\n \n\t\tBoasting a balm-to-oil texture transformation, it feels like there\u2019s nothing this Hair & Scalp Balm can\u2019t do. It\u2019s list of tasks runs long\u00a0\u2014\u00a0softening split ends, smoothing back flyaways, soothing scalp itchiness, prepping for a blowout, bringing back shine, de-frizzing \u2014 and it executes each one with awe-inspiring finesse. <\/p>\n Price upon publish date of this article:<\/strong>\u00a0$36\t<\/p>\n \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \t\t\tC\u00e9cred Rake Comb\t<\/p>\n \n\t\tTeam up your C\u00e9cred Detangling Spray with the brand\u2019s Rake Comb to give knots and tangles a true run for their money. The comb\u2019s patent-pending design works overtime to ensure even the deepest of knots and thickest of hair types are detangled without breakage or uncomfortable tugging. Note: You can use this baby on extensions, wigs, and heat-styled tresses, too.<\/p>\n Price upon publish date of this article:<\/strong>\u00a0$24\t<\/p>\n \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \t\t\tC\u00e9cred Fermented Rice & Rose Protein Ritual\t<\/p>\n \n\t\tA multistep hair reset \u2014 in one box. The Fermented Rice & Rose Protein Ritual from C\u00e9cred runs on the powers of fermented rice water (which for centuries has been known to benefit hair strength and length), as well as the vitality-enhancing rose powder among other heavy hitters. There are four two-part treatments in this pack, consisting of a water-activated rinse and a deeply conditioning one to seal things off; it\u2019s suggested to use the duo every four to six weeks.<\/p>\n Price upon publish date of this article:<\/strong>\u00a0$52\t<\/p>\n \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \t\t\tC\u00e9cred Hydration Hero Kit\t<\/p>\n \n\t\tBecome the hero in your own hair\u2019s story with the Hydration Hero Kit. The products inside \u2014\u00a0C\u00e9cred\u2019s shampoo and conditioner mentioned above, plus its cuticle-sealing, frizz-fighting Moisture Sealing Lotion \u2014\u00a0will contribute to more salon-level hair days in your life. Think of the Sealing Lotion as a sort of styling cream<\/a>, to be used after towel-drying your head so as to increase the hold of whatever hairstyle you end up picking. <\/p>\n Price upon publish date of this article:<\/strong>\u00a0$40\t<\/p>\n \t\tWhy Trust WWD\t<\/p>\n \n\tSince 1910, WWD \u2014 often referred to as \u201cthe\u00a0fashion\u00a0bible\u201d \u2014 has been the leading industry voice of authority for senior executives in the global women\u2019s and men\u2019s\u00a0fashion, retail and\u00a0beauty\u00a0communities, while also informing the consumer media that cover the market. Today, WWD\u2019s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD\u2019s editorial standards and values with quality, expert-backed product selections.\u00a0Learn more about us here<\/a>.<\/p>\n![\"C\u00e9cred](\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\")
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