{"id":255469,"date":"2025-12-28T10:24:28","date_gmt":"2025-12-28T10:24:28","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/255469\/"},"modified":"2025-12-28T10:24:28","modified_gmt":"2025-12-28T10:24:28","slug":"it-has-the-power-to-enrich-the-creative-world-level-5-boss-all-in-on-generative-ai","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/255469\/","title":{"rendered":"&#8216;It Has the Power to Enrich the Creative World&#8217;: Level-5 Boss All-In on Generative AI"},"content":{"rendered":"<p><a class=\"scanlines\" title=\"&#039;It Has the Power to Enrich the Creative World&#039;: Level-5 Boss All-In on Generative AI 1\" href=\"https:\/\/images.pushsquare.com\/a8a458fe38c51\/it-has-the-power-to-enrich-the-creative-world-level-5-boss-all-in-on-generative-ai-1.large.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/12\/it-has-the-power-to-enrich-the-creative-world-level-5-boss-all-in-on-generative-ai-1.900x.jpg\" width=\"900\" height=\"506\" alt=\"'It Has the Power to Enrich the Creative World': Level-5 Boss All-In on Generative AI 1\"\/><\/a><\/p>\n<p><a href=\"https:\/\/www.pushsquare.com\/games\/ps5\/clair_obscur_expedition_33\" rel=\"nofollow noopener\" target=\"_blank\">Clair Obscur: Expedition 33<\/a> recently had <a href=\"https:\/\/www.pushsquare.com\/news\/2025\/12\/ps5-fave-expedition-33-stripped-of-indie-game-awards-but-not-for-the-reasons-you-may-think\" rel=\"nofollow noopener\" target=\"_blank\">a couple of awards it had won revoked<\/a> after an old interview in which it revealed it used generative AI re-emerged.<\/p>\n<p>The French studio has since said <a href=\"https:\/\/www.pushsquare.com\/news\/2025\/12\/everything-will-be-made-by-humans-expedition-33-dev-says-no-more-ai-after-post-awards-heat\" rel=\"nofollow noopener\" target=\"_blank\">it\u2019ll never use the technology again<\/a>, and all of its future games will be 100% human-made. It also promptly patched out the aforementioned assets, which ended up in the retail release of the game.<\/p>\n<p>But directly referencing that saga, Level-5\u2019s Akihiro Hino has <a href=\"https:\/\/x.com\/AkihiroHino\/status\/2004439840868421650\" rel=\"nofollow\">shared his thoughts on the topic<\/a>, and that he believes the technology has \u201cthe power to enrich the creative world\u201d.<\/p>\n<blockquote class=\"twitter-tweet\" align=\"center\"><p>\u4eca\u65e5\u306f\u3081\u305a\u3089\u3057\u304f\u3001\u81ea\u5206\u304c\u4f5c\u3063\u3066\u3044\u308b\u30b2\u30fc\u30e0\u306e\u8a71\u3067\u306f\u306a\u3044\u3053\u3068\u3092\u66f8\u304d\u307e\u3059\u3002<\/p>\n<p>\u3010AI\u3092\u3081\u3050\u308b\u9a12\u52d5\u306b\u3064\u3044\u3066\u3011\u2026<\/p>\n<p>\u2014 \u65e5\u91ce\u6643\u535a (@AkihiroHino) <a href=\"https:\/\/twitter.com\/AkihiroHino\/status\/2004439840868421650?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">December 26, 2025<\/a><\/p><\/blockquote>\n<p>He started out by saying he thinks many game developers are already incorporating generative AI into their development processes to improve efficiency, adding that he believes this to be true regardless of whether those teams disclose it or not.<\/p>\n<p>In a translation published on <a href=\"https:\/\/www.resetera.com\/threads\/level-5s-akihiro-hino-on-ai-in-gamedev-reducing-dev-time-potential-for-2-year-releases-dangers-of-labeling-ai-as-bad-for-creativity-innovation.1392589\/\" rel=\"nofollow noopener\" target=\"_blank\">ResetEra<\/a>, he continued that he believes the technology can help developers reduce AAA development cycles from five-to-ten years to two.<\/p>\n<p>He said:<\/p>\n<blockquote>\n<p>\u201cAI is sometimes treated as equivalent to plagiarism, but just like a knife can be used for cooking or as a weapon, or a computer can be used to create games or commit cybercrime, AI can also be misused to produce content that infringes on others&#8217; work. However, when used correctly, it has the power to enrich the creative world.\u201d<\/p>\n<\/blockquote>\n<p>The controversy at the core of all this is that generative AI is often trained on the work of existing content without consent. One particularly egregious example is the Studio Ghibli filter you\u2019ve probably seen your friends and family use on Facebook.<\/p>\n<p>There are also environmental concerns to consider here, with data centres predicted to require about 945 terawatts-hour by 2030 \u2013 equivalent to the entirety of Japan\u2019s current electrical demands.<\/p>\n<p>Hino, it appears, is not deterred by the concerns:<\/p>\n<blockquote>\n<p>\u201cI want to see and create games that go beyond today&#8217;s AAA standards, games that feel like dreams come true. If we create the impression that \u2018using AI is bad\u2019, it could seriously hinder the progress of modern digital technology. I hope both creators and audiences can recognise AI as a tool that people use to create their work. I&#8217;m praying that with each technological innovation, the game industry continues to grow.\u201d<\/p>\n<\/blockquote>\n<p>This debate is only going to rage stronger as the technology becomes more embedded into all of our everyday lives.<\/p>\n<p class=\"text source\">[source <a class=\"external\" title=\"External Link: https:\/\/x.com\/AkihiroHino\/status\/2004439840868421650\" rel=\"noopener nofollow\" href=\"https:\/\/x.com\/AkihiroHino\/status\/2004439840868421650\">x.com<\/a>, via <a class=\"external\" title=\"External Link: https:\/\/www.resetera.com\/threads\/level-5s-akihiro-hino-on-ai-in-gamedev-reducing-dev-time-potential-for-2-year-releases-dangers-of-labeling-ai-as-bad-for-creativity-innovation.1392589\/\" rel=\"noopener nofollow\" href=\"https:\/\/www.resetera.com\/threads\/level-5s-akihiro-hino-on-ai-in-gamedev-reducing-dev-time-potential-for-2-year-releases-dangers-of-labeling-ai-as-bad-for-creativity-innovation.1392589\/\" target=\"_blank\">resetera.com<\/a>]<\/p>\n<dl>\n<dt>See Also<\/dt>\n<dd class=\"first\">\n<\/dd>\n<\/dl>\n<p class=\"avatar\"><img decoding=\"async\" class=\"img lazy\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/12\/1766322074_348_avatar.jpg\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"Sammy Barker\"\/><\/p>\n<p>As the Editor of Push Square, Sammy has over 15 years of experience analysing the world of PlayStation, from PS3 through PS5 and everything in between. He\u2019s an expert on PS Studios and industry matters, as well as sports games and simulators. He also enjoys RPGs when he has the time to dedicate to them, and is a bit of a gacha whale.<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Clair Obscur: Expedition 33 recently had a couple of awards it had won revoked after an old interview&hellip;\n","protected":false},"author":2,"featured_media":255470,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[261],"tags":[291,132410,289,290,18,19,17,132331,11908,82],"class_list":{"0":"post-255469","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-akihiro-hino","10":"tag-artificial-intelligence","11":"tag-artificialintelligence","12":"tag-eire","13":"tag-ie","14":"tag-ireland","15":"tag-level-5","16":"tag-ps5","17":"tag-technology"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/115796709775808902","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/255469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=255469"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/255469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/255470"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=255469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=255469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=255469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}