{"id":256081,"date":"2025-12-29T12:19:10","date_gmt":"2025-12-29T12:19:10","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/256081\/"},"modified":"2025-12-29T12:19:10","modified_gmt":"2025-12-29T12:19:10","slug":"why-did-budweiser-use-daniel-oconnell-in-newspaper-ads-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/256081\/","title":{"rendered":"Why did Budweiser use Daniel O&#8217;Connell in newspaper ads?"},"content":{"rendered":"<p><b>Analysis: A new documentary tells the story of the global influence of O&#8217;Connell, &#8216;the greatest leader the world has ever seen&#8217;.<\/b><\/p>\n<p>In 1914, newspapers across the United States <a href=\"http:\/\/www.loc.gov\/collections\/chronicling-america\/\" target=\"_blank\" rel=\"nofollow noopener\">featured<\/a> a cartoon rendition of <a href=\"https:\/\/www.dib.ie\/biography\/oconnell-daniel-a6555\" rel=\"nofollow noopener\" target=\"_blank\">Daniel O&#8217;Connell<\/a>. Part of an advertisement campaign by <a href=\"https:\/\/www.anheuser-busch.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Anheuser-Busch<\/a> for its <a href=\"https:\/\/www.instagram.com\/bud_ireland\" target=\"_blank\" rel=\"nofollow noopener\">Budweiser<\/a> brand, the image featured O\u2019Connell atop a stage gesticulating before a crowd of people and the line &#8220;Old Erin has given the world many a genius and lover of liberty, but none greater than the eloquent O\u2019Connell.&#8221; The accompanying text praised his political genius organising mass meetings of &#8220;millions of Irishmen&#8221;, his unjust imprisonment, and commitment to &#8220;Irish liberty&#8221; until his dying breath.<\/p>\n<p>For the makers of Budweiser, O\u2019Connell was a powerful embodiment of personal liberty standing against the oppressive tide of prohibition. This rather outlandish example of O\u2019Connell\u2019s global image roughly 60 years after his death might elicit a chuckle \u2013 especially considering his close relationship to the famous Temperance campaigner <a href=\"https:\/\/www.dib.ie\/biography\/mathew-theobald-a5513\" rel=\"nofollow noopener\" target=\"_blank\">Father Mathew<\/a> \u2013 but it illustrates a larger truth that O\u2019Connell was not simply an historic Irish figure, but a global icon too.<\/p>\n<p><img decoding=\"async\" alt=\"Daniel O'Connell newspaper ad for Budweiser beer\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/12\/0023a4e5-614.jpg\"\/><\/p>\n<p>Although his legacy has often been overshadowed by the violent birth of the state, O&#8217;Connell built a tradition that has provided the crucial infrastructure for democratic politics on the island. This is easiest to see in the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Catholic_Association\" target=\"_blank\" rel=\"nofollow noopener\">Catholic Association<\/a> &#8211; co-founded by O\u2019Connell in 1823 \u2013 which became the vehicle to organise a mass political movement. It was fuelled by a penny-a-month subscription from everyday Irish people. This popular movement resembles the <a href=\"https:\/\/sciencespo.hal.science\/hal-03878175\/file\/2022_bouton_cage_dewitte_pons_small_campaign_donors.pdf\" rel=\"nofollow noopener\" target=\"_blank\">small-scale political donations<\/a> so effectively employed in modern politics, but preceded it by nearly two centuries.<\/p>\n<p>Mobilising Catholics at home and abroad, O\u2019Connell encouraged (and at times goaded) the public into recognising their own debased political circumstances and to rally themselves to demand their rights. Building a grassroots network in connection with Catholic clergy, O\u2019Connell was able to construct a political machine from the ground-up. Crucially, however, he coupled this grassroots activism with the financial heft and social capital of middle-class Protestants and Catholics who believed in ending civil discrimination.<\/p>\n<p><img decoding=\"async\" alt=\"Catholic rent paid to the Catholic Association in Ireland with the aim of raising funds\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/12\/0023a509-614.jpg\"\/><\/p>\n<p>A coalition builder and truly savvy political operator, O&#8217;Connell identified early on that emancipation could only be won through persuasion and pressure. Every time politicians defended their illiberal views, it was a small victory exposing the immorality of their position.<\/p>\n<p>In a 1827 letter to his ally, Edward Dwyer, O&#8217;Connell <a href=\"https:\/\/www.irishmanuscripts.ie\/product\/the-correspondence-of-daniel-oconnell-vol-iii-1824-1828-8-vols-1972-80\/\" rel=\"nofollow noopener\" target=\"_blank\">wrote<\/a> &#8220;we should give no species of rest or relaxation until they are compelled or induced to do us justice. We are at the right side of the question \u2026the bigots are in the wrong and therefore discussion must necessarily expose them to ridicule and contempt.&#8221; While O&#8217;Connell found great pleasure in ridiculing and shaming hypocritical politicians, he also believed that most English people shared his moral opinions and simply needed to be exposed to O\u2019Connell\u2019s point of view \u2013 a guiding principle for all his actions.<\/p>\n<p><b>O&#8217;Connell&#8217;s global Influence<\/b><\/p>\n<p>It is easy to confine O\u2019Connell\u2019s scope of politics to Ireland \u2013 &#8217;emancipation\u2019 and &#8216;repeal\u2019 \u2013 but this is to underappreciate his importance. As the <a href=\"http:\/\/corkfilmfest.org\/events\/daniel-oconnell-the-emancipator-68e7939972fac7c731553828\/\" rel=\"nofollow noopener\" target=\"_blank\">Daniel O&#8217;Connell: The Emancipator<b> <\/b>documentary<\/a> points out, Catholic liberals from across Europe saw O\u2019Connell as their hero, a man who remained devout to his faith and yet was also a patriot.<\/p>\n<p class=\"youtube-container tpe\" data-embed=\"youtube\" data-id=\"HO4GhIThIvk\">\n<p><b>Trailer for Daniel O&#8217;Connell: The Emancipator documentary telling the story of his global influence<\/b><\/p>\n<p>His method of peaceful agitation and moral suasion offered a template for disenfranchised Catholics populations on the continent. <a href=\"https:\/\/www.persee.fr\/doc\/irlan_0183-973x_1991_hos_16_1_971\" rel=\"nofollow noopener\" target=\"_blank\">Charles Montalembert<\/a>, the eminent liberal Catholic and co-founder of the French newspaper <a href=\"https:\/\/en.wikipedia.org\/wiki\/L%27Avenir_(France)\" target=\"_blank\" rel=\"nofollow noopener\">L&#8217;Avenir<\/a>, met O\u2019Connell in Paris on the latter\u2019s <a href=\"https:\/\/www.rte.ie\/news\/ireland\/2025\/0806\/1527064-daniel-oconnell-heart\/\" target=\"_blank\" rel=\"nofollow noopener\">deathbed pilgrimage to Rome<\/a>. He praised O\u2019Connell as &#8220;the man of the age who has done more for the dignity and liberty of mankind \u2026 you are not only the man of one nation, you are the man of all Christendom.&#8221;<\/p>\n<p>Having experienced state-sponsored discrimination, O&#8217;Connell was a champion of religious tolerance and the basic principles of human dignity. He was a founding member of numerous humanitarian organisations \u2013 from the <a href=\"https:\/\/en.wikipedia.org\/wiki\/British_India_Society\" target=\"_blank\" rel=\"nofollow noopener\">British India Society<\/a> and the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Aborigines%27_Protection_Society\" target=\"_blank\" rel=\"nofollow noopener\">Aborigines Protection Society <\/a>to the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Anti-Slavery_Society_(1823%E2%80%931838)\" target=\"_blank\" rel=\"nofollow noopener\">British and Foreign Anti-Slavery Society<\/a> \u2013 that brought him into alliance with evangelical Protestants who publicly dispised him but valued his oratory. O\u2019Connell belief that &#8220;man was born free in every country, no matter what his colour or his creed&#8221; brought him praise from men and women who saw him not simply as an Irish liberator, but &#8220;the assertor of universal freedom&#8221;.<\/p>\n<p alt=\"Daniel O Connell_ Clip for Brainstorm 1\" data-embed=\"comcast-player\" data-guid=\"epic-mpx-manual-29742\" data-id=\"KIcNHTZ9Kswu\">\n<p><b>Extract from Daniel O&#8217;Connell: The Emancipator documentary<\/b><\/p>\n<p><b>A flawed man with a moral clarity in politics<\/b><\/p>\n<p>O\u2019Connell had many flaws and stories of <a href=\"https:\/\/www.dib.ie\/biography\/courtenay-ellen-a2106\" rel=\"nofollow noopener\" target=\"_blank\">infidelity<\/a>, reliance on contributions from poor Irish supporters, and a stubborn refusal to brook dissent are legion. But for all his flaws, his greatest legacy is the crystal clear moral clarity of his politics. O\u2019Connell held firm to convictions despite pressure to compromise, which often brought him into tension with those who wished he would soften his tone for political convenience.<\/p>\n<p>Nowhere is this more apparent than his unwavering commitment to anti-slavery. Famously, O\u2019Connell declined to meet the US ambassador, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Andrew_Stevenson\" target=\"_blank\" rel=\"nofollow noopener\">Andrew Stevenson<\/a>, and called him a \u2018slave-breeder\u2019, leading Stevenson to challenge O\u2019Connell to a <a href=\"https:\/\/www.irishtimes.com\/news\/daniel-s-deadly-duels-1.723083\" target=\"_blank\" rel=\"nofollow noopener\">duel<\/a> and created an international scandal. When Texas <a href=\"https:\/\/en.wikipedia.org\/wiki\/Republic_of_Texas\" target=\"_blank\" rel=\"nofollow noopener\">declared<\/a> itself an independent republic, O\u2019Connell unsuccessfully <a href=\"https:\/\/tile.loc.gov\/storage-services\/service\/rbc\/rbaapc\/21410\/21410.pdf\" target=\"_blank\" rel=\"nofollow noopener\">lobbied<\/a> the UK government to establish a colony for free slaves under British protection, both as a counterweight to the power of southern slave states in the US and as a refuge for former slaves.<\/p>\n<p><img decoding=\"async\" alt=\"Numbers attending Daniel O'Connell's monster meetings\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/12\/0023a50a-614.jpg\"\/><\/p>\n<p>When O\u2019Connell accelerated his political campaign in 1843 to repeal the <a href=\"https:\/\/www.parliament.uk\/about\/living-heritage\/evolutionofparliament\/legislativescrutiny\/parliamentandireland\/collections\/ireland\/act-of-union-1800\/\" target=\"_blank\" rel=\"nofollow noopener\">Act of Union<\/a>, he refused to remain silent on the question of slavery, or to take money from any repeal association that tolerated slavery, much to the chagrin of some who wished he would compromise. Speaking at a repeal meeting in May 1843, O\u2019Connell said, &#8220;I do not care for the consequences, but I will not restrain my honest indignation of feeling when I pronounce every man a faithless miscreant who does not take part for the abolition of slavery.&#8221;<\/p>\n<p>O\u2019Connell has much to offer us today. In an age when political leaders are tempted to temper their convictions to win a few votes, O\u2019Connell\u2019s example of political conviction offers instruction. Not willing to concede to political expediency, he led a people to believe in their collective power, and in the process was heralded as &#8220;the greatest leader who the world has ever seen.&#8221;<\/p>\n<p><b>Follow RT\u00c9 Brainstorm on <a href=\"https:\/\/www.whatsapp.com\/channel\/0029VaJ6ugQ1HsptikZkfS1f\" target=\"_blank\" rel=\"nofollow noopener\">WhatsApp<\/a> and <a href=\"https:\/\/www.instagram.com\/rte_brainstorm\" target=\"_blank\" rel=\"nofollow noopener\">Instagram<\/a> for more stories and updates<\/b><\/p>\n<p><a href=\"https:\/\/corkfilmfest.org\/events\/daniel-oconnell-the-emancipator-68e7939972fac7c731553828\/\" target=\"_blank\" rel=\"nofollow noopener\">Daniel O&#8217;Connell: The Emancipator<\/a> will be <a href=\"https:\/\/www.rte.ie\/entertainment\/2025\/1229\/1549065-whats-on-tv-and-streaming-tips-for-monday\/\" target=\"_blank\" rel=\"nofollow noopener\">broadcast<\/a> on RT\u00c9 One and RT\u00c9 Player tonight (December 29) at 6.30pm.<\/p>\n<p><b>The views expressed here are those of the author and do not represent or reflect the views of RT\u00c9<\/b><\/p>\n<p>                    <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Analysis: A new documentary tells the story of the global influence of O&#8217;Connell, &#8216;the greatest leader the world&hellip;\n","protected":false},"author":2,"featured_media":239273,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[9,10,13,14,6,11,12,15,16,5,7,8,65,66,67],"class_list":{"0":"post-256081","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-world","8":"tag-breaking-news","9":"tag-breakingnews","10":"tag-featured-news","11":"tag-featurednews","12":"tag-headlines","13":"tag-latest-news","14":"tag-latestnews","15":"tag-main-news","16":"tag-mainnews","17":"tag-news","18":"tag-top-stories","19":"tag-topstories","20":"tag-world","21":"tag-world-news","22":"tag-worldnews"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/115802824050209357","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/256081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=256081"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/256081\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/239273"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=256081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=256081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=256081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}