{"id":25950,"date":"2025-08-27T06:54:17","date_gmt":"2025-08-27T06:54:17","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/25950\/"},"modified":"2025-08-27T06:54:17","modified_gmt":"2025-08-27T06:54:17","slug":"yinka-ilori-brings-punchy-color-and-botanical-motifs-with-m-a-d-editions-watch","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/25950\/","title":{"rendered":"yinka ilori brings punchy color and botanical motifs with M.A.D.editions watch"},"content":{"rendered":"

artist yinka ilori turns his hand to watchmaking<\/p>\n

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British Nigerian multidisciplinary artist and designer Yinka Ilori<\/strong><\/a> has created his first watch<\/strong><\/a> collaboration with M.A.D.Editions, bringing his vibrant design language to the M.A.D.1S in a three-part series titled Grow Your Dreams. Each of the limited editions (Sun, Nature, and Water) infuses Swiss watchmaking with Ilori\u2019s guiding philosophy of optimism and growth.<\/p>\n

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The collaboration began unexpectedly when MB&F founder Maximilian B\u00fcsser encountered Ilori\u2019s work in a magazine. Within a week, the artist was in Geneva, exploring the mechanics and imagination of M.A.D.Editions. The project became an opportunity to translate Ilori\u2019s world of color and storytelling onto the wrist, a new scale for him.<\/p>\n

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\u2018Yinka Ilori lives in a universe bursting with colour; his work makes you feel alive, like a rush of adrenaline pushing you to go further. This collaboration has created something that brings joy, a reminder to realise your own dreams,\u2019 says B\u00fcsser.<\/strong><\/p>\n

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M.A.D.Editions and Yinka Ilori present the Grow Your Dreams series | images courtesy M.A.D.Editions<\/p>\n

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ilori\u2019s signature color palette for the wrist<\/p>\n

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Each edition of the Yinka Ilori-designed M.A.D.1S<\/strong><\/a> watch carries a distinct palette. Sun pairs a yellow rotor with green strap accents, Nature combines a green rotor with purple and red straps, and Water contrasts blue shades across rotor and strap. All three feature a secondary white strap, offering flexibility for wear.<\/p>\n

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The artist<\/strong><\/a>\u2018s design language is embedded throughout. The numbers on the dial carry his typographic imprint, while the strap embossing references his recurring tree motif, a symbol of patience and growth. The rotor, engineered from titanium and anodized for color, reveals a delicate tree pattern that glimmers with movement, highlighted by the etched phrase \u2018Grow Your Dreams\u2019.<\/p>\n

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the series includes three limited editions: Water, Nature, and Sun<\/p>\n

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m.a.d.editions\u2019 innovation in detail<\/p>\n

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While the M.A.D.1S platform is familiar to watch collectors, this edition by Yinka Ilori introduces a number of firsts. HyCeram, a liquid ceramic hardened by heat, brings color directly inside the bezel, finished by hand-polishing. Beneath the movement, an aluminum baseplate is stamped with textural waves, creating a rippling 3D effect that shifts under light.<\/p>\n

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The mechanical foundation remains the slim LaJoux-Perret<\/a><\/strong> calibre introduced in the M.A.D.1S during Geneva Watch Days<\/strong><\/a> 2024. With its high-performance rotor re-engineered for both intricacy and durability, the watch balances technical precision with expressive design.<\/p>\n

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a rotor is engraved with a tree motif symbolizing growth and hope<\/p>\n

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Design, for Ilori, has always been about storytelling, community, and hope. He has created larger scale projects like playgrounds and bridges as well as human-scale works like furniture and fashion. His work embodies a belief that \u2018everyday life can be transformed by color and joy.\u2018<\/p>\n

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\u2018I\u2019ve always been obsessed with trees,\u2019 Yinka Ilori explains.<\/strong> \u2018Harvesting and growing them because you invest time in it. It\u2019s pouring love into something you care about, and that starts a conversation. It\u2019s the same for this process, and the way of thinking behind it with Max. You have to be patient and harvest a watch. There are similarities between our universes. Typically, mine are very public, but there\u2019s something very private and public about a watch. Everyone sees it, but it\u2019s you who has that connection with it.\u2018<\/p>\n

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colorful rubber straps echo Ilori\u2019s playful approach to design<\/p>\n

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HyCeram ceramic details bring color directly into the bezel<\/p>\n","protected":false},"excerpt":{"rendered":"artist yinka ilori turns his hand to watchmaking \u00a0 British Nigerian multidisciplinary artist and designer Yinka Ilori has…\n","protected":false},"author":2,"featured_media":25951,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[267],"tags":[365,362,363,364,366,18,117,19,17,11560,21375],"class_list":{"0":"post-25950","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-arts","9":"tag-arts-and-design","10":"tag-artsanddesign","11":"tag-artsdesign","12":"tag-design","13":"tag-eire","14":"tag-entertainment","15":"tag-ie","16":"tag-ireland","17":"tag-timepiece-design","18":"tag-yinka-ilori"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/25950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=25950"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/25950\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/25951"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=25950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=25950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=25950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}