{"id":264786,"date":"2026-01-03T07:38:13","date_gmt":"2026-01-03T07:38:13","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/264786\/"},"modified":"2026-01-03T07:38:13","modified_gmt":"2026-01-03T07:38:13","slug":"popular-bakery-brand-announces-immediate-closure-and-shuts-last-branch-uk-news","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/264786\/","title":{"rendered":"Popular bakery brand announces immediate closure and shuts last branch | UK | News"},"content":{"rendered":"<p>A shop loved by customers has announced its closure. The popular \u201cbest ever\u201d brownie shop is now permanently closed after seven years in business.<\/p>\n<p>The Best Ever <a data-link-tracking=\"InArticle|Link\" href=\"https:\/\/www.express.co.uk\/life-style\/food\/1991459\/chefs-chocolate-brownie-recipe\" rel=\"nofollow noopener\" target=\"_blank\">Brownie<\/a> Company, run by husband-and-wife team Solance and Craig Poole, had to shut its doors as of Thursday January 1. Owners blamed high costs and heartbreaking health concerns for its closure. This comes after a huge amount of independent businesses have struggled with rising costs.<\/p>\n<p>The business has been running since 2018 and it quickly built a following. During the pandemic, the <a data-link-tracking=\"InArticle|Link\" href=\"https:\/\/www.express.co.uk\/news\/uk\/2098056\/asda-express-bakery-launch\" rel=\"nofollow noopener\" target=\"_blank\">business<\/a> took off, selling around 100 boxes of brownies to fans.<\/p>\n<p>Following this success, the couple opened a physical store at Swindon Designer Outlet in January 2022. The company also traded at The Barn Caf\u00e9 in Foxham and also ran a caf\u00e9 at Coate Water Country Park.<\/p>\n<p>However, the couple took to social media to share that The Best Ever Brownie Company has now closed with immediate effect.<\/p>\n<p>In a social media post, they wrote: \u201cAs we begin a new year, this isn\u2019t the news we ever hoped to share.<\/p>\n<p>\u201cIt is with very heavy hearts that we share the news that The Best Ever Brownie Company and the Barn <a data-link-tracking=\"InArticle|Link\" href=\"https:\/\/www.express.co.uk\/life-style\/food\/2118101\/gails-bakery-walthamstow-london-controversial\" rel=\"nofollow noopener\" target=\"_blank\">Caf\u00e9<\/a> will be closing from today.\u201d<\/p>\n<p>They added: \u201cOver the past year, rising costs and the wider economic climate have made it impossible for us to continue in a sustainable way.\u201d<\/p>\n<p>In the statement, the couple also revealed that the <a data-link-tracking=\"InArticle|Link\" href=\"https:\/\/www.express.co.uk\/life-style\/health\" rel=\"nofollow noopener\" target=\"_blank\">health<\/a> of one of the founders had worsened, reports <a data-link-tracking=\"InArticle|Link\" href=\"https:\/\/www.birminghammail.co.uk\/whats-on\/shopping\/beloved-uk-bakery-brand-announces-33155825\" rel=\"nofollow noopener\" target=\"_blank\">Birmingham Live<\/a>.<\/p>\n<p>The website for the business also thanks customers for their support, saying: \u201cThe Best Ever Brownie Company is now closed.<\/p>\n<p>\u201cThank you for your custom for the last seven years, we have been so grateful for your custom.\u201d<strong><br \/><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"A shop loved by customers has announced its closure. The popular \u201cbest ever\u201d brownie shop is now permanently&hellip;\n","protected":false},"author":2,"featured_media":264787,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[79,83341,2190,18,45317,10454,40694,19,17,135704,135703,135702],"class_list":{"0":"post-264786","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-business","9":"tag-business-closure","10":"tag-cost-of-living","11":"tag-eire","12":"tag-food-section","13":"tag-food-prices","14":"tag-high-street","15":"tag-ie","16":"tag-ireland","17":"tag-rising-costs","18":"tag-solance-and-craig-poole","19":"tag-the-best-ever-brownie-company"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/115830030520406607","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/264786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=264786"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/264786\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/264787"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=264786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=264786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=264786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}