{"id":266187,"date":"2026-01-04T03:05:22","date_gmt":"2026-01-04T03:05:22","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/266187\/"},"modified":"2026-01-04T03:05:22","modified_gmt":"2026-01-04T03:05:22","slug":"i-thought-it-was-too-good-to-be-true","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/266187\/","title":{"rendered":"‘I thought it was too good to be true’"},"content":{"rendered":"

A new startup is revolutionizing how textile and plastic waste are recycled, cutting costs and improving efficiency. MacroCycle has developed a way to convert plastic and textile waste into polyester resins, or virgin-grade MacroCycle PET, as reported<\/a> by TechCrunch.<\/p>\n

Traditionally, plastic recycling involves a process that breaks down polymers, which are the chemical building blocks of plastic. However, this process is energy-intensive and has a significant carbon impact. MacroCycle<\/a> has a completely different approach. Instead of breaking plastic polymers into smaller molecules, it turns polymers into rings known as macrocycles. Once any remaining contaminants are washed away, the macrocycles can be recycled.\u00a0<\/p>\n

The two minds behind this game-changing process<\/a> are Jan-Georg Rosenboom and Stwart Pe\u00f1a Feliz. Their paths crossed at MIT. Rosenboom had developed a revolutionary method for recycling plastics<\/a>. Pe\u00f1a Feliz, a former worker at Exxon’s chemical recycling plant, saw the potential in Rosenboom’s new recycling method.\u00a0<\/p>\n

“When I saw his technology, I thought it was too good to be true,” Pe\u00f1a Feliz told<\/a> TechCrunch.<\/p>\n

Together, they teamed up and founded MacroCycle in the fall of 2022, further developing Rosenboom’s technology and building it into a business. Now, MacroCycle’s process uses 80% less energy than the process required to make virgin polyester, according to Pe\u00f1a Feliz. To put that number in context, other chemical recycling technologies use only 20-30% less, per TechCrunch.\u00a0<\/p>\n

Combatting textile and plastic waste is essential to ensure a safer, cleaner future<\/a>. Each year, the world produces over 495 million tons<\/a> of plastic waste, according to Our World in Data. That plastic waste ends up polluting our oceans<\/a> and leaching toxic microplastics into our soil.\u00a0<\/p>\n
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Kelvin is the Apple of space heaters<\/a>, designed for energy efficiency and maximum comfort. It’s completely silent and intelligently controlled, with setup taking just 5 minutes<\/b>.<\/p>\n


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Built from premium materials<\/a> like aluminum and glass, Kelvin works beautifully as a full-home heating system or as the perfect solution<\/b> for that one room that never feels warm enough.<\/p>\n


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Furthermore, about 100 tons of clothing<\/a> end up rotting in landfills each year, exacerbating the overheating of our planet<\/a>, according to Earth.org. What’s worse, only 0.5% of textile waste is recycled, noted TechCrunch.\u00a0<\/p>\n

Developing innovative ways for recycling plastic and textile waste is a necessity. MacroCycle not only helps reduce waste but also promotes the circular economy<\/a> by creating usable fabrics from old garments. According to Pe\u00f1a Feliz, “MacroCycle is generating revenue from fashion brands interested in the technology.”<\/p>\n

Moving forward, MacroCycle is looking to expand its production. It’s currently working on a larger reactor that will have the capacity to produce sets of materials about 220 pounds each.<\/p>\n

“The bottom line drives a lot of innovation, and if you want to have players like ExxonMobil change the way they do things, it will not happen from the inside,” Feliz Pe\u00f1a told<\/a> TechCrunch. “I want to be able to create a technology so economically attractive that the opportunity cost is really high for them to not adopt this new type of solution.”<\/p>\n

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\t\t\t\"Cool<\/p>\n","protected":false},"excerpt":{"rendered":"A new startup is revolutionizing how textile and plastic waste are recycled, cutting costs and improving efficiency. MacroCycle…\n","protected":false},"author":2,"featured_media":266188,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[269],"tags":[79,19132,18,440,596,518,19,17,4238,15641,133,8918,18379,15642,16719,8919],"class_list":{"0":"post-266187","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-environment","8":"tag-business","9":"tag-circular-economy","10":"tag-eire","11":"tag-environment","12":"tag-fashion","13":"tag-food","14":"tag-ie","15":"tag-ireland","16":"tag-outdoors","17":"tag-plastic","18":"tag-science","19":"tag-tech-showcase","20":"tag-vegan","21":"tag-waste-less","22":"tag-waste-conservation-showcase","23":"tag-yahoo-tech"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/115834619440034340","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/266187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=266187"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/266187\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/266188"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=266187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=266187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=266187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}