{"id":275949,"date":"2026-01-09T13:12:07","date_gmt":"2026-01-09T13:12:07","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/275949\/"},"modified":"2026-01-09T13:12:07","modified_gmt":"2026-01-09T13:12:07","slug":"bmw-m-gmbh-marks-14th-consecutive-record-year","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/275949\/","title":{"rendered":"BMW M GmbH marks 14th consecutive record year."},"content":{"rendered":"

\n Munich. <\/strong>BMW M GmbH once again achieved outstanding
\n sales growth in 2025. For no less than the 14th time in a row, the
\n manufacturer of high-performance and performance vehicles reported
\n record sales. And for the 7th time running, BMW M GmbH vehicles
\n outsold their competitors by a considerable margin. A sales total of
\n 213,457 vehicles surpassed the previous year\u2019s excellent result
\n (206,582 vehicles) by three per cent. Both the high-performance and
\n performance models set new benchmarks. Keys to success in all markets
\n are a state-of-the-art model range spanning many vehicle classes and
\n an extensive portfolio of powertrain options. In 2025, nearly every
\n tenth BMW sold was a BMW M model. This share of 9.8 per cent
\n represents another milestone.<\/p>\n

\u201cOur 14th consecutive sales record validates our strategy. We will
\n continue to offer performance and high-performance vehicles across the
\n entire BMW model range. With fully electric, partly electric and
\n all-ICE powertrains,\u201d says Franciscus van Meel, CEO of BMW M GmbH.<\/p>\n

\n High-performance executive models drive
\n growth.
<\/strong>The high-performance models from BMW M GmbH
\n combine racetrack capabilities with unrestricted everyday usability.
\n BMW\u00a0M5 models became key growth drivers in 2025. The BMW M5 Sedan
\n (energy consumption, weighted, combined: 17.6\u201317.2 kWh\/100 km and
\n 5.0\u20134.8 l\/100 km (WLTP); CO2 emissions, weighted, combined:
\n 114\u2013108 g\/km (WLTP); CO2 classes: with discharged battery
\n G, weighted, combined C; fuel consumption with discharged battery:
\n 10.7\u201310.5 l\/100 km (WLTP))*,1 and the BMW M5 Touring
\n (energy consumption, weighted, combined: 18.1\u201317.6 kWh\/100 km and
\n 5.3\u20135.0 l\/100 km (WLTP); CO2 emissions, weighted, combined:
\n 119\u2013114 g\/km (WLTP); CO2 classes: with discharged battery
\n G, weighted, combined D\u2013C; fuel consumption with discharged battery:
\n 10.9\u201310.7 l\/100 km (WLTP))*,1 saw enormous sales increases
\n in their first full year on the markets, making them key contributors
\n to the success of BMW M GmbH. Both vehicles offer a model-specific
\n version of the M HYBRID system with a peak output of 535 kW\/727 hp and
\n a maximum system torque of 1,000 Nm. A high-revving V8 engine with M
\n TwinPower Turbo technology and an electric motor combine with an
\n eight-speed M Steptronic transmission to provide power to the M xDrive
\n all-wheel drive system. The great appeal of the BMW M5 Touring was
\n underscored by a \u201cGolden Steering Wheel\u201d award. This accolade is
\n awarded by \u201cAuto Bild\u201d and \u201cBild am Sonntag\u201d, both published by the
\n German Axel Springer SE publishing house. The high-performance model
\n achieved the highest points score of all finalists in the competition.
\n Moreover, the distinguished jury rated the BMW M5 Touring ahead of the
\n other class finalists in all driving disciplines, as well as in terms
\n of efficiency and value for money.<\/p>\n

The BMW M2 Coup\u00e9 (fuel consumption, combined: 10.2\u20139.7 l\/100 km;
\n CO2 emissions, combined: 230\u2013221 g\/km (WLTP),
\n CO2 class: G)* was the best-selling high-performance
\n vehicle of 2025. This model is also available with a manual
\n transmission (fuel consumption, combined: 10.2\u20139.7 l\/100 km;
\n CO2 emissions, combined: 230\u2013221 g\/km (WLTP),
\n CO2 class: G)* and as an even more track-focused BMW M2 CS
\n special model (fuel consumption, combined: 10.0 l\/100 km;
\n CO2 emissions, combined: 226 g\/km (WLTP), CO2
\n class: G)*. This delivers 390 kW\/530 hp of power and recently set a
\n new record time of 7:25.5 minutes on the N\u00fcrburgring.<\/p>\n

\n Favourite among performance enthusiasts: the BMW M3
\n family.
<\/strong>The BMW M3 models are another family of
\n high-performance best-sellers. The series impresses with perfectly
\n tailored model variants and includes sedans with various output
\n levels. The BMW M3 entry-level model is a particularly purist vehicle
\n that comes with a six-speed manual transmission and 353 kW\/480 hp of
\n power (fuel consumption, combined: 10.1 l\/100 km; CO2
\n emissions, combined: 230\u2013229 g\/km (WLTP), CO2 class: G)*.
\n Then there are the extremely popular Touring variants. 2025 also saw
\n the launch of the BMW M3 CS Touring (fuel consumption, combined: 10.5
\n l\/100 km; CO2 emissions, combined: 238 g\/km (WLTP),
\n CO2 class: G)*, the most sporting exemplar with 405 kW\/551
\n hp. The large number of BMW M3 family sales is a clear sign of the
\n model series\u2019 continued allure and represents a major contribution to
\n the new record of almost 71,500 high-performance vehicles sold.<\/p>\n

\n M Performance model is BMW M GmbH best-seller.
<\/strong>A
\n particularly popular model and also the best-selling BMW M GmbH
\n vehicle of 2025 was the BMW X3 M50 (fuel consumption, combined: 8.3
\n l\/100 km; CO2 emissions, combined: 189 g\/km (WLTP);
\n CO2 class: G)*. The top athlete in the premium mid-size SAV
\n segment offers unique performance capabilities and a charismatic
\n appearance. The M TwinPower Turbo engine, combined with 48-volt mild
\n hybrid technology, delivers a maximum system output of 293 kW\/398 hp.
\n The power of the BMW X3 M50 is complemented by specific chassis
\n technology and signature M design elements. With these attributes, it
\n overtook the BMW i4 and its M60 Gran Coup\u00e9 xDrive variant (energy
\n consumption, combined (WLTP): 20.9 kWh\/100 km; CO2
\n emissions, combined (WLTP): 0 g\/km, CO2 class: A)*, which
\n delivers an output of 442 kW\/601 hp and a range of up to 551 km. The
\n electric BMW i4 range-topper was the best-selling BMW M GmbH model
\n from 2022 to 2024.\u00a0<\/p>\n

In 2025, nearly every tenth BMW sold was a BMW M model, and the sales
\n share of 9.8 per cent (9.4 per cent in the year prior) represents
\n another new record. BMW M vehicles are especially popular in
\n Switzerland, where nearly every fourth BMW ordered is a BMW M model.\u00a0<\/p>\n

\n Exceptional sales total, top spots in the individual
\n markets.
<\/strong>In the key markets, BMW M GmbH vehicles led the
\n field, beating their competitors by a considerable margin. The models
\n were particularly coveted in the U.S., the largest single market at
\n over 72,000 units sold. But BMW M models also achieved top positions
\n in markets such as Canada, Germany, Korea, South Africa and the United
\n Kingdom. In China, BMW M GmbH achieved its largest absolute sales increase.<\/p>\n

\n Focused model strategy to secure and expand top
\n position.
<\/strong>The state-of-the-art model portfolio with its
\n comprehensive range of ICE, plug-in hybrid and all-electric vehicles
\n is at the heart of BMW M GmbH success. The development of models based
\n on the Neue Klasse will provide further momentum. \u201cOur strategy of
\n being open towards new technologies once again paid off in 2025. BMW M
\n GmbH stands for optimal performance, independently of the powertrain
\n type. In all markets and across all vehicle classes. Customers looking
\n for a performance or high-performance vehicle will always find it at
\n BMW M GmbH\u201d, says Sylvia Neubauer, Vice President Customer, Brand,
\n Sales at BMW M GmbH.<\/p>\n

\n Motorsport remains a key pillar at BMW M
\n GmbH.
<\/strong>The BMW M Motorsport race cars \u2013 the BMW M Hybrid
\n V8, the BMW M4 GT3 EVO and the BMW M4 GT4 EVO \u2013 achieved a total of
\n more than 180 victories in 2025. In works motorsport, the BMW M Hybrid
\n V8 delivered a competitive performance in the first half of the FIA
\n WEC season and the BMW M GmbH marks 14th consecutive record year. The
\n best result of a season marked by highs and lows was the 1-2 finish at
\n Road America. The BMW M4 GT3 EVO had a tremendous season. While the
\n 1-2 victory at the Bathurst 12 Hour race in Australia was still won by
\n the predecessor model, the EVO version seamlessly continued the series
\n with top results. Triumphs at the N\u00fcrburgring 24 Hours (Germany), the
\n Suzuka 1000 (Japan), the Indianapolis 8 Hour race and in the GTD Pro
\n Class at the 6 Hours of the Glen and the Petit Le Mans (both U.S.) are
\n among the highlights of a season that saw over 80 victories and 100
\n further podium finishes.<\/p>\n

Teams driving the BMW M4 GT4 EVO achieved over 100 victories in the
\n 2025 season. More than any other model, the BMW M4 GT4 is associated
\n with customer racing. The victory in the SP10 at the N\u00fcrburgring 24
\n Hours was a particular high point. In the N\u00fcrburgring
\n Langstrecken-Serie (NLS) racing series, these vehicles came out on top
\n in nine out of ten races. Moreover, the BMW M4 GT4 EVO triumphed in
\n all classes at the GT4 America. The strong results of the GT4 teams
\n helped BMW M Motorsport secure the SRO manufacturers\u2019 title in the GT4
\n segment. The 2026 season will see the debut of the BMW M2 Racing as a
\n new entry-level vehicle complementing the model portfolio for customer racing.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

In case of queries, please contact:<\/p>\n

\n
\n
Corporate Communications<\/strong><\/p>\n

Christophe Koenig, Head of BMW M GmbH and BMW M Motorsport Communications<\/p>\n

Telephone: +49-89-382-56097<\/p>\n

E-mail: Christophe.Koenig@bmw.de<\/a><\/p>\n

\n
Alexandra Landers, Head of Product and Brand Communication BMW<\/p>\n

Telephone: +49-89-382-30871<\/p>\n

E-mail: Alexandra.Landers@bmw.de<\/a><\/p>\n

\u00a0<\/p>\n

Internet: www.press.bmwgroup.com<\/p>\n

E-mail: presse@bmw.de<\/p>\n

BMW M5 Sedan:
Energy consumption, weighted, combined: 17.6\u201317.2
\n kWh\/100 km and 5.0\u20134.8 l\/100 km (WLTP); CO2 emissions,
\n weighted, combined: 114\u2013108 g\/km (WLTP); CO2 classes: with
\n discharged battery G, weighted, combined C; fuel consumption with
\n discharged battery: 10.7\u201310.5 l\/100 km (WLTP)<\/p>\n

BMW M5 Touring:
Energy consumption, weighted, combined:
\n 18.1\u201317.6 kWh\/100 km and 5.3\u20135.0 l\/100 km (WLTP); CO2
\n emissions, weighted, combined: 119\u2013114 g\/km (WLTP); CO2
\n classes: with discharged battery G, weighted, combined D\u2013C; fuel
\n consumption with discharged battery: 10.9\u201310.7 l\/100 km (WLTP)<\/p>\n

BMW M2 Coup\u00e9:
Fuel consumption, combined: 10.2\u20139.7 l\/100 km;
\n CO2 emissions, combined: 230\u2013221 g\/km (WLTP),
\n CO2 class: G<\/p>\n

BMW M2 Coup\u00e9 (manual transmisson):
Fuel consumption, combined:
\n 10.2\u20139.7 l\/100 km; CO2 emissions, combined: 230\u2013221 g\/km
\n (WLTP), CO2 class: G<\/p>\n

BMW M2 CS:
Fuel consumption, combined: 10.0 l\/100 km;
\n CO2 emissions, combined: 226 g\/km (WLTP), CO2
\n class: G<\/p>\n

BMW M3 (manual transmission):
Fuel consumption, combined: 10.1
\n l\/100 km; CO2 emissions, combined: 230\u2013229 g\/km (WLTP),
\n CO2 class: G<\/p>\n

BMW M3 CS Touring:
Fuel consumption, combined: 10.5 l\/100 km;
\n CO2 emissions, combined: 238 g\/km (WLTP), CO2
\n class: G<\/p>\n

BMW X3 M50:
Fuel consumption, combined: 8.3 l\/100 km;
\n CO2 emissions, combined: 189 g\/km (WLTP); CO2
\n class: G<\/p>\n

\n
BMW i4 M60 Gran Coup\u00e9 xDrive:
Energy consumption, combined
\n (WLTP): 20.9 kWh\/100 km; CO2 emissions, combined (WLTP): 0
\n g\/km, CO2 class: A<\/p>\n","protected":false},"excerpt":{"rendered":"Munich. BMW M GmbH once again achieved outstanding sales growth in 2025. For no less than the 14th…\n","protected":false},"author":2,"featured_media":275950,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[139727,139721,18,139728,139731,139730,139729,139723,19,17,139725,139726,139722,82,139724],"class_list":{"0":"post-275949","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-bmw-m","9":"tag-bmw-m-cars","10":"tag-eire","11":"tag-f90","12":"tag-g26","13":"tag-g45","14":"tag-g87-cs","15":"tag-i4-m50","16":"tag-ie","17":"tag-ireland","18":"tag-m2","19":"tag-m3","20":"tag-m5","21":"tag-technology","22":"tag-x3-m50"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/115865317727339382","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/275949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=275949"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/275949\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/275950"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=275949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=275949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=275949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}