{"id":276402,"date":"2026-01-09T19:17:10","date_gmt":"2026-01-09T19:17:10","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/276402\/"},"modified":"2026-01-09T19:17:10","modified_gmt":"2026-01-09T19:17:10","slug":"toy-show-rugby-and-traitors-among-most-watched-television-programmes-of-2025","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/276402\/","title":{"rendered":"Toy Show, rugby and Traitors among most watched television programmes of 2025"},"content":{"rendered":"

The Late Late Toy Show and The Traitors Ireland were the only non-sporting fixtures to make the top 10 most watched television programmes of 2025.<\/p>\n

Figures from TAM Ireland<\/a><\/strong> and Nielsen Media Ireland<\/strong> show the average household watched two hours and 20 minutes everyday last year, rising to three hours and 18 minutes when expanding to all video content on a TV set.<\/p>\n

Crucially, 75% of this time was spent with broadcaster content, far outweighing time spent with subscription video on demand (SVOD) services (11%), YouTube (6%) and other streaming platforms.<\/p>\n

The vast majority (84%) of daily viewing of Irish television was watched live as scheduled while 16% was viewed via catch-ups services as the share of homes equipped with broadband rose to 93%.<\/p>\n

The Toy Show <\/a>was the most viewed show of the year across all channels available in Ireland with nearly 1.6m viewers, and five rugby matches made the top 10.<\/p>\n

The top five was rounded out by the All-Ireland Senior Hurling Championship Final (995,300), the men’s Six Nations match between Ireland and France (984,600), the All-Ireland Senior Football Championship Final (938,900) and the men’s Six Nations match between Ireland and England (863,700).<\/p>\n

A further 828,100 tuned into Ireland versus Scotland in the Six Nations, putting it ahead of the Traitors Ireland final<\/a> (818,000), Ireland’s FIFA World Cup qualifier against Hungary (804,300) and Ireland’s rugby matches versus South Africa (749,900) and Wales (736,800).<\/p>\n

Sport dominated the top 20, although episodes of Room to Improve (647,000), I’m a Celebrity\u2026 Get Me Out Of Here! (644,900), RT\u00c9 Six One News (597,500) and Dancing with the Stars (572,200) all made it in.<\/p>\n

The Prime Time presidential debate (548,300), the Rose of Tralee (512,600) and the documentary DJ Carey: the Dodger (502,500) all attracted significant audiences to make the top 30.<\/p>\n

In all, commercial television viewing was down only 1% from 2024 despite the absence of the Olympics and the European Championships in soccer. <\/p>\n

You can see the full top 50 list below.<\/p>\n

\"Television\"Ireland’s centre Robbie Henshaw (C) takes possession of the ball under pressure from France’s wing Louis Bielle-Biarrey (L) during the Six Nations international rugby union match between Ireland and France at the Aviva Stadium in Dublin, on March 8, 2025. (Pic: PAUL FAITH\/AFP via Getty Images)<\/p>\n

The top 50 TV programmes in Ireland in 2025<\/p>\n

1 The Late Late Toy Show RT\u00c9 One 1590.2
2 The Sunday Game Live – SHCF – Cork v Tipperary :Live RT\u00c92 995.3
3 Guinness Six Nations – Ireland v France:Live RT\u00c92 984.6
4 The Sunday Game Live – SFCF – Kerry v Donegal:Live RT\u00c9 One 938.9
5 Guinness Six Nations – Ireland V England: Live Virgin Media One 863.7
6 Guinness Six Nations – Scotland v Ireland:Live RT\u00c92 828.1
7 The Traitors Ireland RT\u00c9 One 818.0
8 FIFA World Cup 2026 Qualifier – Hungary v ROI:Live RT\u00c92 804.3
9 Quilter Nations Series:Ireland v South Afric:Live RT\u00c92 749.4
10 Guinness Six Nations Wales V Ireland: Live Virgin Media One 736.8
11 IRFU: Ireland v New Zealand Live Virgin Media One 714.5
12 FIFA World Cup 2026 Qualifier – ROI v Portuga:Live RT\u00c92 713.5
13 Quilter Nations Series: Ireland v Australia:Live RT\u00c92 689.8
14 Room To Improve RT\u00c9 One 647.7
15 I’m a Celebrity\u2026 Get Me Out Of Here! Virgin Media One 644.9
16 Guinness Six Nations – Italy v Ireland:Live RT\u00c92 633.0
17 The Sunday Game Live – SHCSF – Kilkenny v Tip:Live RT\u00c92 627.7
18 RT\u00c9 News: Six One RT\u00c9 One 597.5
19 The Saturday Game Live – SHCSF – Cork v Dubli:Live RT\u00c92 572.6
20 Dancing With The Stars RT\u00c9 One 572.2
21 FIFA World Cup 2026 Qualifier – ROI v Armenia:Live RT\u00c92 564.3
22 RT\u00c9 News: Nine O’Clock RT\u00c9 One 564.1
23 Prime Time: Presidential Debate 2025 RT\u00c9 One 548.3
24 FIFA World Cup 2026 Qualifier – ROI v Hungary:Live RT\u00c92 547.2
25 The Saturday Game Live – MSHCF – Limerick v C:Live RT\u00c92 539.7
26 The Rose Of Tralee International Festival 2025 RT\u00c9 One 512.6
27 DJ Carey: The Dodger RT\u00c9 One 502.5
28 Guinness Six Nations England V France: Live Virgin Media One 501.9
29 Cheap Irish Homes RT\u00c9 One 497.6
30 FIFA World Cup 2026 Qualifier – Portugal v RO:Live RT\u00c92 497.6
31 The Sunday Game Live – SFCSF – Meath v Donega:Live RT\u00c92 492.5
32 The Late Late Show RT\u00c9 One 490.1
33 High Road, Low Road RT\u00c9 One 488.9
34 Michael Lynn – The Fugitive RT\u00c9 One 487.7
35 The Sunday Game Live – SFCQF – Armagh v Kerry:Live RT\u00c92 487.6
36 Ireland’s Fittest Family RT\u00c9 One 477.2
37 Reeling In The Years RT\u00c9 One 477.2
38 Mrs Brown’s Boys RT\u00c9 One 476.5
39 The Sunday Game Live – LSHCF – Kilkenny v Gal:Live RT\u00c92 475.9
40 Nationwide RT\u00c9 One 472.0
41 The Walsh Sisters RT\u00c9 One 468.7
42 The Sunday Game Live – MSHC – Limerick v Cork:Live RT\u00c92 461.3
43 The Late Late New Year’s Eve Show RT\u00c9 One 456.9
44 The Great House Revival RT\u00c9 One 455.8
45 DIY SOS: The Big Build Ireland RT\u00c9 One 443.2
46 Gerry Hutch: AKA The Monk RT\u00c9 One 436.1
47 RTE Investigates: Inside Ireland’s Nursing Homes RT\u00c9 One 428.2
48 UEFA Nations League – ROI v Bulgaria:Live RT\u00c92 427.1
49 The Saturday Game Live – SFCSF – Kerry v Tyro:Live RT\u00c92 426.0
50 The Sunday Game Live – MSHC – Cork v Waterfor:Live RT\u00c92 423.0<\/p>\n

Photo: Patrick Kielty dressed as the Grinch pictured during the opening of The Late Late Toy Show 2025. (Pic: Andres Poveda Via Rollingnews.ie<\/p>\n","protected":false},"excerpt":{"rendered":"The Late Late Toy Show and The Traitors Ireland were the only non-sporting fixtures to make the top…\n","protected":false},"author":2,"featured_media":276403,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[18,19,17,82],"class_list":{"0":"post-276402","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-eire","9":"tag-ie","10":"tag-ireland","11":"tag-technology"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/276402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=276402"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/276402\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/276403"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=276402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=276402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=276402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}