{"id":279088,"date":"2026-01-11T09:45:12","date_gmt":"2026-01-11T09:45:12","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/279088\/"},"modified":"2026-01-11T09:45:12","modified_gmt":"2026-01-11T09:45:12","slug":"irish-edtech-firms-gain-the-edge-in-us-as-ai-driven-learning-demand-surges","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/279088\/","title":{"rendered":"Irish EdTech firms gain the edge in US as AI-driven learning demand surges"},"content":{"rendered":"<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Their transformative digital learning solutions are making waves in the US in particular, where chief human resource officers (CHROs) of growing businesses welcome the global-first approach of Irish EdTech companies. They also value the in-built compliance provided by Irish suppliers, who are fully in line with stringent European Union regulations.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Efficient, adaptable, scalable and flexible solutions are in huge demand in the corporate world, where online learning and simulations improve engagement, personalise learning and boost outcomes.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Businesses are also keen to make the most of data analytics, including in identifying skills gaps, monitoring learning progress and showing the return on investment (ROI) on training.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">To succeed in the competitive US EdTech market, it\u2019s vital for Irish firms planning to enter or scale in the market to understand the real-world needs of CHROs.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">That\u2019s why Enterprise Ireland runs a quarterly HR Tech Advisory Panel, during which an ambitious Irish business gets to put some specific questions to eight senior executives from global multinationals and internationally successful Irish businesses.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Among the companies that have already benefitted from the panel\u2019s wisdom are: LearnUpon, which offers a powerful LMS [learning management system]; TALY, a unified marketplace for companies to order office essentials; and Wrksense, which has developed AI-powered recruitment services.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">In December, it was PulseLearning\u2019s turn to gain expert advice from the panel. Founded in Kerry in 1999 and already counting NASA and Pfizer among its clients, PulseLearning offers a full suite of customisable enterprise learning solutions.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Keen to scale its US business \u2013 it already has its global HQ in New York \u2013 it asked the panel members where in the US they see HR and business leaders investing in first to absorb AI-driven disruption in talent, learning, and workforce planning.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">This question is acutely relevant at present for CHROs, who are facing pressure to buy, launch and embed AI in their companies\u2019 people processes. This is uniquely challenging, however, as AI won\u2019t result in ROI unless it leads to behavioural change in the company.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">While CHROs are increasingly aware of the risks associated with AI, there aren\u2019t yet many real-life playbooks on how to best implement it, which presents an opportunity for firms such as PulseLearning to educate the market as they seek to scale in it.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">The PulseLearning team also gained substantial advice on messaging from the panel, having asked the experts what they saw as the strategic positioning that would most resonate with US CHROs. This audience is under pressure to adopt AI, but still accountable for risk, compliance and workforce impact.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">That impact varies from industry to industry, For example, harm reduction resulting from bespoke, on-site training at factories is seen as higher impact than small gains in productivity for desk-based workers.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">To gain more insights in the US market or to find out how to consult the HR Tech Advisory Panel, Enterprise Ireland client companies can consult their client advisers.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Ana Rodriguez is senior VP with Enterprise Ireland in the US and its industry lead for HR tech<\/p>\n","protected":false},"excerpt":{"rendered":"Their transformative digital learning solutions are making waves in the US in particular, where chief human resource officers&hellip;\n","protected":false},"author":2,"featured_media":279089,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[18,97695,19,17,82],"class_list":{"0":"post-279088","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-eire","9":"tag-enterprise-ireland-column-only","10":"tag-ie","11":"tag-ireland","12":"tag-technology"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/115875828836965006","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/279088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=279088"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/279088\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/279089"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=279088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=279088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=279088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}