{"id":282663,"date":"2026-01-13T21:15:06","date_gmt":"2026-01-13T21:15:06","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/282663\/"},"modified":"2026-01-13T21:15:06","modified_gmt":"2026-01-13T21:15:06","slug":"price-of-a-pint-of-guinness-and-0-0-alternative-set-to-climb-by-about-20-cent-the-irish-times","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/282663\/","title":{"rendered":"Price of a pint of Guinness and 0.0 alternative set to climb by about 20 cent \u2013 The Irish Times"},"content":{"rendered":"

The price of a pint of Guinness <\/a>will climb by about 20 cent within weeks after Diageo<\/a> rolled out an increase that will take effect early next month. <\/p>\n

Publicans said the price increase would \u201cpile yet more pressure on pubs already struggling to survive\u201d. It could see some pubs left with no choice but to call time on their businesses for good, according to the Vintners Federation of Ireland<\/a> (VFI), an umbrella group representing hundreds of publicans.<\/p>\n

Diageo said it was increasing the cost of a pint of Guinness by 7 cent. However, when VAT is added to that and the publicans\u2019 margins are factored in, the price for consumers is likely to climb by 20 cent. <\/p>\n

The price of a pint of Guinness 0:0 is to go up by 10 cent, and while the taxes on this product are less than on the regular pint because of the absence of alcohol, the price to consumers will still climb by about 20 cent when other factors and publicans\u2019 margins are added. <\/p>\n

In correspondence sent to publicans, Diageo said the price increase would take effect from February 2nd, blaming \u201cindustry-wide cost pressures\u201d.<\/p>\n

\u201cAs industry-wide cost pressures remain elevated, this increase is essential for Diageo to maintain sustainable operations in Ireland,\u201d Diageo said.<\/p>\n

The brewer said it remained \u201ccommitted to support your business and the wider hospitality sector in Ireland, and value your continued partnership\u201d, it added.<\/p>\n

[\u00a0How does a 6 cent increase in the price of a pint by Guinness become a 30 cent increase by publicans?Opens in new window<\/a>\u00a0]<\/p>\n

The increase is the fifth announced by Guinness over the past three years and will affect all deliveries to pubs after February 2nd.<\/p>\n

The VFI said wholesale prices were the single biggest cost facing publicans and noted that the increase comes at a time when margins are already being eroded by rising labour costs, high energy prices and ongoing inflation across all areas of the business. <\/p>\n

\u201cPublicans are being hit from all sides, but drink costs are the biggest burden they face,\u201d said the VFI\u2019s chief executive, Pat Crotty. <\/p>\n

\u201cThis latest price increase from Diageo will put even more pressure on pubs that are already operating on extremely tight margins. Many will be left with no option but to pass this on to customers, which helps nobody,\u201d he continued.<\/p>\n

He accepted that suppliers such as Diageo also face rising costs, but said: \u201cThere comes a point where pubs simply cannot keep carrying these increases alone.<\/p>\n

\u201cPubs are at the heart of local communities and suppliers depend on them for their route to market. We expect suppliers, including Diageo, to recognise that reality and to support VFI members rather than repeatedly adding to their cost base.\u201d<\/p>\n

The VFI warned that repeated supplier price increases are contributing to rural pub closures, where pubs are already under severe pressure from declining footfall and rising operating costs.<\/p>\n

Mr Crotty said the problem was not just about the price of a pint. \u201cIt\u2019s about the long-term viability of pubs across the country. Community pubs are being pushed to the brink, and continued increases in drink prices only accelerate that trend.\u201d<\/p>\n

The VFI repeated its calls on suppliers and the Government to recognise the scale of the challenge facing the sector, and urged the Government to introduce targeted supports to help pubs remain viable.<\/p>\n

It wants an excise rebate scheme for draught beer and cider sold in pubs along with measures to ease rising labour costs, including employer PRSI supports.<\/p>\n

\u201cPublicans cannot continue to absorb these hits year after year. If suppliers value the role pubs play in Irish life, now is the time to show it through meaningful support,\u201d Mr Crotty concluded. \u201cWithout action more pubs will close, and once they\u2019re gone, they\u2019re gone for good.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The price of a pint of Guinness will climb by about 20 cent within weeks after Diageo rolled…\n","protected":false},"author":2,"featured_media":282664,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[79,36325,18,11545,19,17,109746,142272],"class_list":{"0":"post-282663","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-business","9":"tag-diageo","10":"tag-eire","11":"tag-guinness","12":"tag-ie","13":"tag-ireland","14":"tag-pub-market","15":"tag-vintners-federation-of-ireland"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/115889866164503604","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/282663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=282663"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/282663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/282664"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=282663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=282663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=282663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}