{"id":282943,"date":"2026-01-14T00:31:21","date_gmt":"2026-01-14T00:31:21","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/282943\/"},"modified":"2026-01-14T00:31:21","modified_gmt":"2026-01-14T00:31:21","slug":"honda-shows-off-a-new-logo-that-sure-looks-like-their-older-logo-and-not-the-silly-explanation-their-press-release-claims","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/282943\/","title":{"rendered":"Honda Shows Off A New Logo That Sure Looks Like Their Older Logo And Not The Silly Explanation Their Press Release Claims"},"content":{"rendered":"

I\u2019m fiercely interested in logos. I used to design them for a living, in a former professional life, and I have\u00a0thoughts\u00a0about them that I\u2019ll happily share with any poor bastard unfortunate enough to be sat next to me on an airplane, at a banquet, or on a grand jury. Carmaker logos are an especially interesting sub-category, because they\u2019re the sorts of logos that people tend to have a lot of feelings and opinions about, so dramatic changes tend to be met with a lot of resistance. Sometimes a hell of a lot<\/a>. As a result, carmaker logos tend to make pretty subtle<\/a> changes<\/a> to their logos when they do change them. Honda just made a change to their logo, and I think it qualifies as subtle, and maybe even a bit of a throwback.<\/p>\n

Their new logo \u2013 which they refer to as an \u201cH mark,\u201d I suspect because of, and I\u2019m going out on a limb here, the big H \u2013 is going to be the new symbol of \u201cHonda Automobile Business.<\/a>\u201d The logo will start to be rolled out on next-gen EVs and Hybrids, but will soon be used for everything, as their press release notes:<\/p>\n

\"Vidframe<\/p>\n

\"Vidframe<\/p>\n

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Moreover, Honda will expand the use of the new H mark to represent Honda automobile business as a whole, including not only automobile products but other customer touchpoints such as dealership locations, communication initiatives and automobile motorsports activities.<\/p>\n<\/blockquote>\n

\"NewImage: Honda<\/p>\n

Here\u2019s what the new logo looks like:<\/p>\n

If that logo looks familiar, it probably should, as it\u2019s very close to the logo Honda proudly (and hugely) stamped on their very first automobiles, like the T360 mid-engined truck of 1963:<\/p>\n

\"HondaImage: Honda<\/p>\n

These trucks are so fun. Let\u2019s watch a promotional video about them!<\/p>\n

This same type of wide, stylized H persisted and was used on subsequent cars, like the N600:<\/p>\n

\"Honda600Image: Honda<\/p>\n

Proportions of this H were fairly malleable; a very narrow version was used on the hood ornaments of Accords in the 1980s:<\/p>\n

\"\"Image: Honda<\/p>\n

Soon, the default Honda badge circumscribed the H with a rounded-corner sort of trapezoidal\/squarish border, as you can see on this Passport:<\/p>\n

\"\"Image: Honda<\/p>\n

This was also the sort of Honda badge Superintendent Chalmers lamented the loss of on his Accord:<\/p>\n

\"\"Image: Honda, Screenshots: Fox<\/p>\n

This new Honda logo is a nice throwback to the original source, a clean, simple H. Of course, Honda\u2019s press release can\u2019t just leave it at that, suggesting that they appreciate the logo on\u00a0deeper\u00a0levels (emphasis mine):<\/p>\n

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The H mark design was refreshed in conjunction with the development of next-generation EVs, including the Honda 0 Series, which are being developed with the determination to \u201ccreate new EVs from \u2018zero\u2019 by going back to the starting point of Honda as an automaker.\u201d Honda refreshed the H mark design to express its commitment to the transformation of the company as well as its corporate attitude of going beyond the origin of Honda and constantly pursuing new challenges and advancements. The new design expression, like two outstretched hands<\/strong>, represents the commitment of Honda to augment the possibilities of mobility and sincerely serve the needs of the customers of Honda automobile business.<\/p>\n<\/blockquote>\n

Two outstretched hands? What do they mean? Like, connected by the thumbs? Like this?<\/p>\n

\"HmarkImage: Honda, modified by Jason Torchinsky<\/p>\n

Is that what they\u2019re getting at? This feels like a stretch. A stretch in the same way that Hyundai\u2019s claim that their H-logo is supposed to represent two dudes shaking hands<\/a>:<\/p>\n

\n<\/blockquote>\n

Come on, Hyundai.\u00a0Really?<\/p>\n

Still, silly made-up-by-PR-hacks outstretched hands explanation aside, I think Honda\u2019s new logo is pretty good, and I think going back to the original, clean source is a wise idea.<\/p>\n

This\u2019ll look good on grilles or grill-free front ends alike, illuminated or chrome or matt. It\u2019s a good logo. But it\u2019s an H, not two damn hands.<\/p>\n

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