China has ramped up audits involving online influencers and high-wage earners, as part of broader efforts to expand tax revenue and refine the taxation system.<\/p>\n
The State Taxation Administration on Wednesday spotlighted two fresh cases involving influencers in the centrally administered city of Chongqing and in Gansu province.<\/p>\n
In Chongqing, authorities ordered an influencer surnamed Peng \u2013 who has 30 million followers and works in online video production and commercial advertising \u2013 to pay 4.15 million yuan (US$595,000) in back taxes and fines for under-reporting income.<\/p>\n
In the other case, Gansu regulators ordered a live-streamer surnamed Yang, an e-commerce host with nearly 300,000 followers, to pay 1.81 million yuan for similar offences.<\/p>\n
As China\u2019s digital infrastructure matures, top-tier influencers are leveraging massive audience engagement to generate premium earnings. Consequently, they have become a focal point of Beijing\u2019s intensified tax scrutiny as regulators seek to broaden the national tax base amid fiscal pressures.<\/p>\n
\u201cThe scale and fluctuations in the declared income did not align with the influencers\u2019 consistently high online traffic, raising suspicions that income had been concealed to evade taxes,\u201d state tax officials said in a separate statement on Wednesday, explaining how an analysis of big data flagged the discrepancies.<\/p>\n","protected":false},"excerpt":{"rendered":"China has ramped up audits involving online influencers and high-wage earners, as part of broader efforts to expand…\n","protected":false},"author":2,"featured_media":285908,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174],"tags":[1793,79,381,9403,4595,179,18,13058,19,2926,17,64286,143377,143379,136485,143378,128243,11968],"class_list":{"0":"post-285907","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"tag-beijing","9":"tag-business","10":"tag-china","11":"tag-chongqing","12":"tag-e-commerce","13":"tag-economy","14":"tag-eire","15":"tag-gansu","16":"tag-ie","17":"tag-influencers","18":"tag-ireland","19":"tag-ministry-of-finance","20":"tag-online-video-production","21":"tag-peng","22":"tag-state-taxation-administration","23":"tag-tax-audits","24":"tag-tax-revenue","25":"tag-yang"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/115899661210253735","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/285907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=285907"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/285907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/285908"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=285907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=285907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=285907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}