\u201cAnother great benefit is that it\u2019s water soluble, so it\u2019s really easy to put into things like gels, tinctures, and powder products,\u201d she adds. \u201cWe have a lot of customers who are looking at sachets to take Magtein on-the-go to stay hydrated. Also, the fact that it\u2019s taste-free is really helpful.\u201d<\/p>\n
\u201cIt\u2019s a formulator\u2019s dream. There\u2019s a lot you can do with it, and not a lot of intense technical flavoring and masking that needs to occur with it that you may need to do with other magnesium salts.\u201d<\/p>\n
Physiological study parameters<\/strong><\/p>\n In the study, researchers measured cognitive performance using the National Institutes of Health Cognitive Toolbox, while a wearable sleep-tracking device, Oura Ring, provided data on physiological stress markers, including heart rate and heart rate variability.<\/p>\n Self-report questionnaires, such as PROMIS Sleep, provided assessments of sleep quality. A digital aim trainer evaluated reaction times and hand-eye coordination.<\/p>\n Additionally, the researchers recorded faster reaction times, reduced resting heart rate, increased heart rate variability, and improvements in PROMIS sleep-related impairment among participants taking the supplement.<\/p>\n \u201cTogether, these findings build on a growing body of research supporting Magtein and further strengthen the scientific foundation behind its broad cognitive and neurological benefits,\u201d says Dr. Jennifer Gu, SVP of R&D at Magtein.<\/p>\n \u201cAs we look ahead, additional ongoing and upcoming studies will continue to expand our understanding of Magtein and its benefits,\u201d she adds. \u201cThe growing body of evidence supports its use in formulations designed to support healthy brain cognitive aging, stress resilience, and sleep.\u201d<\/p>\n The study, published in Frontiers in Nutrition<\/a>, was conducted at Clinical Research Australia, Perth.<\/p>\n Target consumer groups<\/strong><\/p>\n In terms of target consumer groups for Magtein, Solenn Gouilly-Frossard, brand manager at ThreoTech, highlights three main groups. \u201cThe first are people looking for solutions for longevity and brain health in general, such as biohackers, who are trending at the moment.\u201d<\/p>\n \u201cThen you have professionals and students who are looking for support in memory and focus,\u201d she tells us. \u201cWe also target consumers looking for support solutions for mood, preventing brain fog, and better sleep.\u201d<\/p>\n \u201cWe received the novel food approval<\/a> in November 2024, and from there, we have five years of exclusivity for selling Magtein in Europe. It\u2019s a unique opportunity for us to raise awareness around Magtein in the EU and educate consumers about its properties.\u201d<\/p>\n Bliss underscores that consumer scrutiny on clinical robustness is more pronounced than ever. \u201cIt\u2019s great to say that a product can help, but you really need to show that.\u201d<\/p>\n \u201cConsumers, when they\u2019re buying branded ingredients, want to know what they\u2019re getting is effective and that it does what it says. Our continued investment in clinical research in these areas remains a top focus for us, making sure we can deliver from a scientific standpoint and deliver on those benefits for the consumer.\u201d<\/p>\n Nutrition Insight\u00a0<\/strong>previously caught up with Bliss to dive deeper into how the ingredient \u201ckeeps the brain young\u201d by rejuvenating aging pathways<\/a>.<\/p>\nNext to capsules, Magtein is applicable in gels, tinctures, and powder products due to its water solubility.Participants supplementing with Magtein demonstrated improved overall cognitive performance, greater improvements in working and episodic memory, and a 7.5-year reduction in estimated brain cognitive aging.<\/p>\n