The formula has been a hit with the Quest audience, blasting off to become the most-rated title on the Horizon store with 245,000 reviews. That not only puts it above contemporaries like\u00a0Animal Company (180,000 reviews)\u00a0and\u00a0Gorilla Tag\u00a0(167,000 reviews), but it\u2019s also the best-rated of the three.\u00a0UG\u00a0has managed to maintain a 4.9 out of 5 star user rating, which is unheard of for a Quest game with so many reviews.<\/p>\n
In an interview with Road to VR, the\u00a0creators of\u00a0UG\u00a0offered unique insight into the success of the game, revealing it has already reached 1.2 million unique users, averaging more than 100,000 daily active users, and a peak of 40,000 concurrent users.<\/p>\n \u201c[UG\u2018s] retention and playtime have honestly exceeded anything we expected,\u201d says Michael Murdock, lead game designer of\u00a0UG and co-owner of the studio, Continuum. \u201cThe average player has now spent over 14 hours in UG, and that number keeps climbing as players keep coming back. Daily average playtime is usually close to an hour and has approached two hours at times.\u201d<\/p>\n Now on the market for five years,\u00a0Gorilla Tag certainly still leads the way in total revenue. But in terms of weekly revenue,\u00a0UG\u00a0is holding its own against\u00a0Gorilla Tag. According to Meta\u2019s \u201ctop-selling\u201d chart,\u00a0UG\u00a0has been consistently among the top performers, including frequently stealing the top spot from\u00a0Gorilla Tag. Murdock says the game has occupied the #1 spot \u201cabout 95% of the time\u201d since\u00a0UG\u2019s launch.<\/p>\n UG\u2019s\u00a0success is more than a fluke. The studio behind the game, Contiuum,\u00a0also built the Quest title\u00a0Monkey Doo<\/a>\u2014another free-to-play multiplayer game\u2014which, at 11,000 reviews, has been a relative success in its own right. But\u00a0UG has reached another level entirely; not just in player counts, but revenue too.<\/p>\n \u201cWe are seeing an average revenue per-user (ARPU) of over $14,\u201d says Murdock. \u201cThat is nearly 20 times what we\u2019ve experienced in our other free-to-play titles [like Monkey Doo].\u201d<\/p>\n The Past, Present, and Future of\u00a0UG<\/p>\n Murdock walked me through the backstory of the game\u2019s development, which starts with the formation of the Utah-based studio, Continuum<\/a>, back in 2020.<\/p>\n \u201cWe started as a VR\/AR agency making immersive experiences primarily for marketing and education. Over time, as we refined our skills and our team, it became clear that what we really wanted to build was VR games,\u201d he says. \u201cBefore UG, we worked on the single-player version of Sail with Red Team Interactive in 2021. Internally, we also built Monkey Doo, followed by Cactus Jam, and we helped develop Prompt Party. Each of those taught us a lot about what works, and what doesn\u2019t, in VR. Up until UG, we were still splitting our time between game development and agency work. Finally, we made the decision to stop splitting our attention and go all in on our VR studio.\u201d<\/p>\n Development on UG started in October 2024, Murdock says. After validating the concept, the studio found funding.<\/p>\n \u201cWe took a six-figure sum from a strategic partner. In exchange, we agreed to a scaling revenue share from game sales. We did not give away any studio shares or IP ownership.\u201d<\/p>\n Interestingly, the funding came from Trass Games, the studio behind yet another modern Quest success,\u00a0Yeeps<\/a>\u00a0(2024). In many ways, Yeeps and\u00a0UG are competitors in the VR market, but Murdock says the partnership has been nothing but positive for both studios.<\/p>\n \u201c[Our funding partner] Trass Games (and we) don\u2019t have a scarcity mindset when it comes to VR. Trass wanted to continue to make Yeeps their #1 priority while contributing in a meaningful way to another VR title,\u201d he explained. \u201cThe collaboration continues, we meet weekly with them to talk ongoing strategy and updates. The success has seemed to be an absolute win-win and Yeeps is still going quite strong without much seeming cannibalism of the market.\u201d<\/p>\n After receiving funding, the team developed the game for about eight months before launching an early access version in August 2025.<\/p>\n![\"\"](\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/01\/ug-rating-history-640x380.png\")
<\/a>The number of UG reviews has rapidly surpassed every other title on the Horizon store | Data courtesy VRDB<\/a><\/p>\n![\"\"](\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/01\/quest-top-selling-games-640x313.jpg\")
<\/a>Data courtesy Meta\u2019s Weekly Top-selling chart<\/a><\/p>\n
![\"\"](\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/01\/ug-vr-2-640x360.jpg\")
<\/a>Image courtesy Continuum<\/p>\n