{"id":305844,"date":"2026-01-27T08:34:52","date_gmt":"2026-01-27T08:34:52","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/305844\/"},"modified":"2026-01-27T08:34:52","modified_gmt":"2026-01-27T08:34:52","slug":"for-real-raises-rs-3-2-crore-from-titan-capital-to-build-online-factory-outlet-marketplace","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/305844\/","title":{"rendered":"For Real raises Rs 3.2 crore from Titan Capital to build online factory outlet marketplace"},"content":{"rendered":"<p>For Real, an online factory outlet marketplace redefining branded value shopping in India, has raised Rs 3.2 crore in a pre-Seed <a href=\"https:\/\/indianstartupnews.com\/tag\/funding\" rel=\"dofollow noopener\" target=\"_blank\">funding<\/a> round from Titan Capital.<\/p>\n<p>The startup will use the fresh capital to build and scale its technology platform and drive early user adoption.<\/p>\n<p>Founded by Anurag Sheth and Mohit Sheth, For Real is building a dedicated online factory outlet marketplace that separates liquidation from primary commerce.<\/p>\n<p>The platform enables brands to liquidate excess inventory in a predictable and transparent manner, without impacting their core sales channels. For consumers, it offers a discovery-led value shopping experience focused on branded products rather than random discount-led browsing.\u00a0<\/p>\n<p>\u201cWe have backed Anurag and Mohit because they have a clear understanding of a real and persistent problem brands face with excess inventory. They are building a structured, tech-led off-price marketplace with a strong focus on brand integrity, rather than short-term liquidation. As the industry evolves, their clarity of thinking and disciplined approach to solving this problem gives us confidence in For Real\u2019s long-term potential,\u201d said Titan Capital Spokesperson.\u00a0<\/p>\n<p>Anurag Sheth, CEO and Co-Founder, For Real, said, \u201cFor Real is India\u2019s first online factory outlet marketplace, built to fundamentally change how brands liquidate inventory and how consumers discover value. We\u2019re building a paradigm shift; a brand-safe channel that separates liquidation from fresh merchandise and cuts the need for brands to hoard unsold inventory for months or dilute their primary channels.\u201d\u00a0<\/p>\n<p>Mohit Sheth, CTO and Co-Founder, For Real, said, \u201cValue shopping in India has been broken for years; cluttered feeds, poor discovery, and experiences that make finding the right product at the right price harder than it should be. At For Real, we\u2019re building a purpose-designed discovery engine that simplifies choice, surfaces the right products faster, and removes friction for value-first shoppers. The result is a significantly faster shopping journey that translates into a superior customer experience\u201d\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"For Real, an online factory outlet marketplace redefining branded value shopping in India, has raised Rs 3.2 crore&hellip;\n","protected":false},"author":2,"featured_media":305845,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[178],"tags":[79,18,236,1510,19,2003,11427,17,124390,256],"class_list":{"0":"post-305844","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurship","8":"tag-business","9":"tag-eire","10":"tag-entrepreneurship","11":"tag-funding","12":"tag-ie","13":"tag-investment","14":"tag-investors","15":"tag-ireland","16":"tag-titan-capital","17":"tag-venture-capital"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/115966150126812382","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/305844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=305844"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/305844\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/305845"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=305844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=305844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=305844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}