{"id":310258,"date":"2026-01-29T19:18:44","date_gmt":"2026-01-29T19:18:44","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/310258\/"},"modified":"2026-01-29T19:18:44","modified_gmt":"2026-01-29T19:18:44","slug":"famous-app-designer-returns-to-apple-in-much-needed-win-for-cupertino","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/310258\/","title":{"rendered":"Famous app designer returns to Apple in much-needed win for Cupertino"},"content":{"rendered":"<p>Summary created by Smart Answers AI<\/p>\n<p>In summary:<\/p>\n<ul>\n<li>Macworld reports that Sebastiaan de With, co-founder of acclaimed camera app Halide, has rejoined Apple\u2019s design team after a decade away.<\/li>\n<li>This hiring addresses Apple\u2019s design team challenges following high-profile departures since Jony Ive left the company.<\/li>\n<li>De With is expected to focus on software design, potentially improving the Camera app, while Halide continues under co-founder Ben Sandofsky.<\/li>\n<\/ul>\n<p>Since Jony Ive left Apple in 2019, the company\u2019s design team has had trouble keeping hold of key personnel. Ive\u2019s successor, Evans Hankey, herself left in 2022, and the team has also lost Marc Newson, design overseer Jeff Williams, rising star <a href=\"https:\/\/www.macworld.com\/article\/2976002\/star-designer-leaves-apple-two-months-after-introducing-iphone-air.html\" rel=\"nofollow noopener\" target=\"_blank\">Abidur Chowdhury<\/a>, and a host of lesser-known names. So it\u2019s refreshing to hear this week that a famous designer is arriving at Apple Park rather than leaving it.<\/p>\n<p>Sebastiaan de With announced on his <a href=\"https:\/\/go.skimresources.com?id=111346X1569486&amp;xs=1&amp;url=https:\/\/x.com\/sdw\/status\/2016627602342179024&amp;xcust=1-1-3047309-1-0-0-0-0&amp;sref=https:\/\/www.macworld.com\/article\/3047309\/famous-app-designer-returns-to-apple-in-much-needed-win-for-cupertino.html\" rel=\"nofollow noopener\" data-subtag=\"1-1-3047309-1-0-0-0-0\" data-domain-name=\"x\" target=\"_blank\">Twitter\/X account<\/a> that he has joined the design team at Apple. \u201cSo excited to work with the very best team in the world on my favorite products,\u201d he writes. There\u2019s no indication of what those favorite products might be, but we can assume he\u2019ll be on the software side; on his <a href=\"https:\/\/go.skimresources.com?id=111346X1569486&amp;xs=1&amp;url=https:\/\/sdw.space\/&amp;xcust=1-1-3047309-1-0-0-0-0&amp;sref=https:\/\/www.macworld.com\/article\/3047309\/famous-app-designer-returns-to-apple-in-much-needed-win-for-cupertino.html\" rel=\"nofollow noopener\" data-subtag=\"1-1-3047309-1-0-0-0-0\" data-domain-name=\"sdw\" target=\"_blank\">website<\/a>, he describes himself as a human interface designer. Perhaps he\u2019ll work on Liquid Glass, although the Camera app is more likely.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Some big personal news: I\u2019ve joined the Design Team at Apple. <\/p>\n<p>So excited to work with the very best team in the world on my favorite products. \u270c\ufe0f <a href=\"https:\/\/go.skimresources.com?id=111346X1569486&amp;xs=1&amp;url=https:\/\/t.co\/9gzU4ziIJ7&amp;xcust=1-1-3047309-1-0-0-0-0&amp;sref=https:\/\/www.macworld.com\/article\/3047309\/famous-app-designer-returns-to-apple-in-much-needed-win-for-cupertino.html\" rel=\"nofollow noopener\" data-subtag=\"1-1-3047309-1-0-0-0-0\" data-domain-name=\"t\" target=\"_blank\">pic.twitter.com\/9gzU4ziIJ7<\/a><\/p>\n<p>\u2014 Sebastiaan de With (@sdw) <a href=\"https:\/\/go.skimresources.com?id=111346X1569486&amp;xs=1&amp;url=https:\/\/twitter.com\/sdw\/status\/2016627602342179024?ref_src=twsrc%5Etfw&amp;xcust=1-1-3047309-1-0-0-0-0&amp;sref=https:\/\/www.macworld.com\/article\/3047309\/famous-app-designer-returns-to-apple-in-much-needed-win-for-cupertino.html\" rel=\"nofollow noopener\" data-subtag=\"1-1-3047309-1-0-0-0-0\" data-domain-name=\"twitter\" target=\"_blank\">January 28, 2026<\/a><\/p><\/blockquote>\n<p>De With is, in fact, returning to Apple, having previously worked on Apple\u2019s early iCloud and Find My apps before leaving some 10 years ago to pursue projects of his own. He is mostly known for being the cofounder of the app developer Lux, which makes the pro camera app <a href=\"https:\/\/go.skimresources.com?id=111346X1569486&amp;xs=1&amp;url=https:\/\/apps.apple.com\/us\/app\/halide-mark-ii-pro-camera\/id885697368&amp;xcust=1-1-3047309-1-0-0-0-0&amp;sref=https:\/\/www.macworld.com\/article\/3047309\/famous-app-designer-returns-to-apple-in-much-needed-win-for-cupertino.html\" rel=\"nofollow noopener\" data-subtag=\"1-1-3047309-1-0-0-0-0\" data-domain-name=\"apple\" target=\"_blank\">Halide<\/a>, among others.<\/p>\n<p>It\u2019s important to note that Halide, let alone Lux itself, is not part of the deal. Lux\u2019s other cofounder, Ben Sandofsky, responded to the news by posting a statement to Reddit, which includes the line \u201cHalide is going nowhere. This has been my full-time job since 2019, and I couldn\u2019t imagine doing anything else.\u201d<\/p>\n<p>As for de With, I can\u2019t help wondering if Apple\u2019s PR department will have a word about staying scrupulously on-message\u2026 or whether they already have. A glance at his online footprint certainly gives an impression of an Apple enthusiast (all of his iPhone reviews I looked at were overwhelmingly positive), but one who isn\u2019t afraid to make the odd snarky comment about the <a href=\"https:\/\/go.skimresources.com?id=111346X1569486&amp;xs=1&amp;url=https:\/\/x.com\/sdw\/status\/1788276255671902309&amp;xcust=1-1-3047309-1-0-0-0-0&amp;sref=https:\/\/www.macworld.com\/article\/3047309\/famous-app-designer-returns-to-apple-in-much-needed-win-for-cupertino.html\" rel=\"nofollow noopener\" data-subtag=\"1-1-3047309-1-0-0-0-0\" data-domain-name=\"x\" target=\"_blank\">Crush promo<\/a> or Apple\u2019s Lumon-esque <a href=\"https:\/\/go.skimresources.com?id=111346X1569486&amp;xs=1&amp;url=https:\/\/x.com\/sdw\/status\/1882830658739011853&amp;xcust=1-1-3047309-1-0-0-0-0&amp;sref=https:\/\/www.macworld.com\/article\/3047309\/famous-app-designer-returns-to-apple-in-much-needed-win-for-cupertino.html\" rel=\"nofollow noopener\" data-subtag=\"1-1-3047309-1-0-0-0-0\" data-domain-name=\"x\" target=\"_blank\">\u201ccrazy culture of secrecy.\u201d<\/a> But I hope not, because he\u2019s <a href=\"https:\/\/go.skimresources.com?id=111346X1569486&amp;xs=1&amp;url=https:\/\/x.com\/sdw\/status\/1752561582520123441&amp;xcust=1-1-3047309-1-0-0-0-0&amp;sref=https:\/\/www.macworld.com\/article\/3047309\/famous-app-designer-returns-to-apple-in-much-needed-win-for-cupertino.html\" rel=\"nofollow noopener\" data-subtag=\"1-1-3047309-1-0-0-0-0\" data-domain-name=\"x\" target=\"_blank\">funnier<\/a> than any other Apple employee I know.<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Summary created by Smart Answers AI In summary: Macworld reports that Sebastiaan de With, co-founder of acclaimed camera&hellip;\n","protected":false},"author":2,"featured_media":310259,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[18,19,17,82],"class_list":{"0":"post-310258","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-eire","9":"tag-ie","10":"tag-ireland","11":"tag-technology"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/115980003180470884","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/310258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=310258"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/310258\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/310259"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=310258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=310258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=310258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}