![\"Rob](\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/01\/3ba552a0-05a9-44fc-b197-18668f43f4c2.jpg\")
<\/p>\nIt follows the Government\u2019s introduction of a tax break for unscripted programmes, which includes reality TV but also chat shows and other light-\u00adentertainment formats that are usually filmed before a studio audience.<\/p>\n
No financial details of the tie-up and no precise timeline were included in the announcement that BiggerStage and Troy Studios, along with the production services company MBS Group, will work together to convince international shows to come to Ireland.<\/p>\n
BiggerStage, a company founded by former Virgin Media Television boss Pat Kiely in 2021, says it will produce projects in the studio and also support extensive training and skills development.<\/p>\n
\u201cA number of pilot projects for international partners are expected to begin in 2026, alongside BiggerStage\u2019s growing slate of original programming,\u201d the announcement said.<\/p>\n
Troy Studios, which has four sound stages and is owned by Hackman Capital Partners, says it aims to be a home for original IP development, where TV formats can be trialled and piloted at scale.<\/p>\n
The tax credit for unscripted programming, which was approved last year by the European Commission and runs until 2028, is to be available at a rate of 20pc of certain production expenditure up to a maximum of \u20ac15m per project.<\/p>\n
In order to be eligible, the total cost of production must be at least \u20ac250,000 and the eligible expenditure \u20ac125,000.<\/p>\n
Mr Kiely said the tax credit is going to help Ireland compete more effectively internationally for TV formats.<\/p>\n
\u201cThis investment in Troy Studios will allow us offer a world-class base for international production. Irish crews are renowned as the best in the business and we look forward to creating a sustainable centre of excellence in Limerick, surrounded by great infrastructure, expanding centres of learning and a brilliant hospitality industry,\u201d he said.<\/p>\n
<\/p>\n
Rob Lowe on the set of his game show \u2018The Floor\u2019, which is filmed in Ardmore Studios in Co Wicklow<\/p>\n
BiggerStage has produced more than 250 hours of prime-time programming in Ireland, including major international formats such as The Floor hosted by Rob Lowe, and Next Level Chef, featuring Gordon Ramsay.<\/p>\n
Its most recent accounts show that, in 2024, BiggerStage billed TV production costs of \u20ac54m to Fox Broadcasting, whose shows include Beat \u00adShazam \u00adpresented by the actor Jamie Foxx and his daughter Corinne.<\/p>\n
Speaking to Limerick local radio, \u00adMedia Minister Patrick O\u2019Donovan said the tie-up with BiggerStage adds another string to the bow of Troy Studios.<\/p>\n
\u201cWe have seen big movie productions there before, but unscripted shows provide the consistent work needed to sustain and train a local workforce,\u201d he said. <\/p>\n
Alastair Boucaut of Hackman Capital Partners said it was delighted \u00adBiggerStage had made a long-term commitment to Troy Studios.<\/p>\n
\u201cOur facility was built to welcome bold and innovative companies like \u00adBiggerStage, that have proven international production success. This collaboration will bring exciting projects to Ireland and strengthen the country\u2019s creative industry,\u201d he said.<\/p>\n
Jason Hariton of the MBS Group said: \u201cWe look forward to continuing our work with the BiggerStage team to ensure they have the technical equipment and resources required to continue their leading role in the growth and success of Ireland\u2019s vibrant screen industry.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"It follows the Government\u2019s introduction of a tax break for unscripted programmes, which includes reality TV but also…\n","protected":false},"author":2,"featured_media":310692,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[265],"tags":[18,117,19,17,6501,4574,128],"class_list":["post-310691","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-eire","tag-entertainment","tag-ie","tag-ireland","tag-john-burns","tag-patrick-odonovan","tag-tv"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/115981367680857554","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/310691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=310691"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/310691\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/310692"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=310691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=310691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=310691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}