{"id":311445,"date":"2026-01-30T11:36:11","date_gmt":"2026-01-30T11:36:11","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/311445\/"},"modified":"2026-01-30T11:36:11","modified_gmt":"2026-01-30T11:36:11","slug":"price-of-kerrygold-butter-cut-by-9-across-supervalu-and-centra-stores-the-irish-times","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/311445\/","title":{"rendered":"Price of Kerrygold butter cut by 9% across SuperValu and Centra stores \u2013 The Irish Times"},"content":{"rendered":"

Musgrave<\/a> has cut the price of Kerrygold <\/a>butter products in the latest stage of a burgeoning price war among Irish supermarkets.<\/p>\n

The group said it would reduce the price of Kerrygold across its Supervalu <\/a>and Centra <\/a>stores by 9 per cent from Friday. The reductions will deliver savings of between 30 cent and 50 cent and will see a pound of Kerrygold drop from \u20ac5.49 to \u20ac4.99.<\/p>\n

\u201cWe recognise that household budgets<\/a> continue to be under pressure and are committed to passing on savings to customers,\u201d the company said. \u201cBy working closely with our suppliers, we aim to deliver value where possible.\u201d<\/p>\n

Musgrave last month became the first supermarket group to announce a series of cuts across its butters, with cuts of up to 15 per cent on its SuperValu and Centra own brand butter ranges. <\/p>\n

That was the latest step in a campaign that has seen most of the main grocers reduce price of household staples like milk and bread. <\/p>\n

The grocery, retail and wholesale company said at that time that its reductions would deliver savings of up to 60 cent per pack on own-brand Irish butter products. It saw the price of all SuperValu and Centra one pound (454 gramme) own-brand butter products fall from \u20ac3.99 to \u20ac3.39, while its half pound (227g) packs sit at \u20ac2.09, down from \u20ac2.39. <\/p>\n

German discounter Aldi <\/a>responded swiftly, matching the Musgrave cut on its 454g own-brand butter. Lidl <\/a>mirrored that move and, within days, Tesco <\/a>did the same. <\/p>\n

[\u00a0What do supermarket price cuts mean for shoppers?Opens in new window<\/a>\u00a0]<\/p>\n

Musgrave has 615 Centra and 258 SuperValu stores across Ireland, the majority of which are in the Republic. In 2024, it invested \u20ac60 million in revamps of stores.<\/p>\n

The group also has 310 Daybreak locations in the Republic, 71 Mace shops in Northern Ireland and 91 Dialprix stores in Spain. These employ more than 44,000 people.<\/p>\n

The group \u2013 which also owns the Donnybrook Fair and Daybreak franchises \u2013 saw turnover in 2024 reach \u20ac5.2 billion, a 4 per cent increase on the previous year. It made \u20ac2.6 million in profit each week as turnover reached a new high.<\/p>\n

The Cork-headquartered supermarket and wholesale group\u2019s accounts for that year, published last November, show pretax profits rose 5 per cent to \u20ac134.5 million from \u20ac116 million. It ended 2024 with \u20ac170.5 million in cash after paying a \u20ac22 million dividend to its shareholders, up from \u20ac20.8 million in 2023.<\/p>\n","protected":false},"excerpt":{"rendered":"Musgrave has cut the price of Kerrygold butter products in the latest stage of a burgeoning price war…\n","protected":false},"author":2,"featured_media":311446,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[2189,79,106868,2190,18,19,17,152117,19267,106869,19266,19265],"class_list":{"0":"post-311445","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-aldi","9":"tag-business","10":"tag-centra","11":"tag-cost-of-living","12":"tag-eire","13":"tag-ie","14":"tag-ireland","15":"tag-kerrygold","16":"tag-lidl","17":"tag-musgrave","18":"tag-supervalu","19":"tag-tesco"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/115983848823477189","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/311445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=311445"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/311445\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/311446"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=311445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=311445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=311445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}