![\"Samsung](\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/08\/Samsung-Galaxy-S24-Plus-vs-Apple-iPhone-15-Pro.jpg\"\/ "\\"Samsung")
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Robert Triggs \/ Android Authority<\/p>\n
TL;DR<\/p>\n
If you ever comb through the internet for phone brands poking fun at each other, you\u2019re highly likely to find Samsung attempting to ridicule Apple. Some of its videos are hilarious, while some are outright cringe. That hasn\u2019t stopped it from ever conceiving new ways to make fun of Apple. And now comes another ad film that sneers at Apple for being late at bringing its first foldable, even after rumors piling up for several years. And its timing, just days after Apple confirmed the iPhone 17 launch date<\/a>, couldn\u2019t be better.<\/p>\n Don\u2019t want to miss the best from Android Authority?<\/strong><\/p>\n Who doesn\u2019t love a good video about cats knocking things down? That\u2019s exactly what Samsung leverages in the latest ad it posted on X<\/a>, featuring a tagline: \u201cCan your phone do that?\u201d The video shows a person struggling to keep their phone upright on a kitchen counter, and a cat repeatedly knocking it over. The Apple logo on the back of the phone is very apparent, and so is the triple camera of a Pro iPhone. Guessing by the size and the shiny frame, the phone in the video is an iPhone 16 Pro.<\/p>\n \nThe all-new #GalaxyZFold7<\/a> is the purr-fect phone for those who want more. Do like @DylanEfron<\/a> and Jake Shane and enjoy double the videos on double the screen. Can your phone do that? #GalaxyAI<\/a><\/p>\n<\/blockquote>\n In walks Dylan Efron, YouTuber and the younger brother of Hollywood star Zac Efron, who replaces the iPhone with a Samsung Galaxy Z Fold 7. Samsung\u2019s newest $2,000 flagship, folded perfectly in half, sits on top of the table. The phone is proclaimed to run two videos in a multiwindow view on the inner screen, which is enough to hypnotize and eventually pacify the cat. This is notably the second ad featuring Efron, and the previous one mocked Apple Intelligence<\/a> \u2014 or, rather, its lack.<\/p>\n Unless you\u2019re a devout iPhone user, the ad could be amusing \u2014 at least, adorable because of the cat. But, objectively, it feels forced and poorly thought through. Hear me out!<\/p>\n This is a Samsung ad, so it has to turn in Samsung\u2019s favor, obviously. And we get that instead of simply stressing that the Fold 7 can stand by itself, Samsung is likely teasing Apple for being late to the foldables party, which isn\u2019t happening until next year<\/a>, though, considering the rumors, Samsung might revisit this ad next year when Apple launches a folding iPhone for less than the Fold\u2019s price<\/a>.<\/p>\n Or, it could be highlighting the fact that the Galaxy Z Fold 7 is better at multitasking, which shouldn\u2019t really be contentious, given the larger tablet-like screen.\u00a0But apart from that, the ad doesn\u2019t account for the fact that all Samsung phones, except for the Fold series, also fall into the category of phones, alongside the iPhone, that cannot do that.<\/p>\n So, is it calling all Samsung flagships, even the Galaxy S25 Ultra, less capable than the Fold 7? In some sense, it is. But for most people, the Galaxy S25 Ultra is a fine phone \u2014 but so is the iPhone 16 Pro.<\/p>\n This is literally a case of comparing apples to oranges, and Samsung could have chosen a better point to prove its superiority \u2014 perhaps by discussing the Fold\u2019s 200MP camera. Or maybe it could have been more cheeky, like Google has occasionally been with its \u2018Best Friends Forever\u2019 campaign, in which an animated Pixel takes a dig at a rather witless iPhone. But those ads, at least, pivot on a valid comparison.<\/p>\n Notably, Samsung\u2019s ad also comes at a time when Samsung has reportedly<\/a> sued Xiaomi (interestingly, Apple has, too!) in India for \u201cdisparaging\u201d its products in print media ads. That\u2019s some spoilsport behavior from Samsung, especially when it has been so jovial about highlighting the iPhone\u2019s flaws.<\/p>\n Thank you for being part of our community. Read our\u00a0Comment Policy<\/a> before posting.<\/p>\n