{"id":33677,"date":"2025-08-30T23:27:10","date_gmt":"2025-08-30T23:27:10","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/33677\/"},"modified":"2025-08-30T23:27:10","modified_gmt":"2025-08-30T23:27:10","slug":"jia-zhangke-embraces-ai-opportunities-says-its-like-playing-chess-venice","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/33677\/","title":{"rendered":"Jia Zhangke Embraces AI Opportunities, Says It&#8217;s &#8216;Like Playing Chess&#8217; \u2014 Venice"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tVeteran Chinese filmmaker <a href=\"https:\/\/deadline.com\/tag\/jia-zhangke\/\" id=\"auto-tag_jia-zhangke\" data-tag=\"jia-zhangke\" rel=\"nofollow noopener\" target=\"_blank\">Jia Zhangke<\/a> held a masterclass at the <a href=\"https:\/\/deadline.com\/tag\/venice\/\" id=\"auto-tag_venice\" data-tag=\"venice\" rel=\"nofollow noopener\" target=\"_blank\">Venice<\/a> Film Festival, covering a wide swathe of topics, from embracing artificial intelligence opportunities in filmmaking, to launching the Pingyao International Film Festival in China. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tJia is a familiar face at the Biennale, having won the Golden Lion for Best Film in 2006 for\u00a0Still Life. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tWhen asked about the debates surrounding the use of AI in filmmaking today, Jia said that embracing technology is part of a filmmaker\u2019s journey.  <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cThis year I tried to make a film with AI, given how AI is increasingly being used in movie production,\u201d said Jia. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tJia said that he made a five-munite short film with AI to experiment with the technology. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cAI is a movement. Films that are produced with AI may not have an aesthetic attractiveness but for a creator, it\u2019s like playing chess. In this case, you do it in front of the computer, something you do at home, I call it an indoor activity. On the other hand, films we shoot without AI then become even more like art. Or I see it as an outdoor activity, where you have to go outside and shoot and observe people. It\u2019s like climbing, something you do outside and outdoors, and you can choose whether you like to do something outdoors or indoors,\u201d added Jia. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cYou don\u2019t have to be a fan of a technology. There are technologies that can be good, and in every period and time, you can find technologies that are the right ones. You need to know how you want to tell your story. As a filmmaker, I like to react, change and experience new things by using technical opportunities given to me,\u201d said Jia. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tDonning sunglasses during the entire masterclass, Jia apologized to audiences, saying that his eyes have become increasingly sensitive to light after staring at screens for most of his working life, and that he needed to protect his eyesight. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tJia acknowledged that being a filmmaker means dealing with waves of intensely busy periods of production, with long, quiet gaps in between. Over the decades, he has learned to embrace these gaps between production \u2014\u00a0delving into festival programming, experimenting with other audiovisual forms like art documentaries, and embracing youth mentorship and entrepreneurship. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tOne of his biggest enterprises is founding and running the Pingyao International Film Festival, which is in its ninth edition this year and runs from September 24 to 30. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cI didn\u2019t know at the beginning how long we\u2019ll be able to run the festival for, but this year it\u2019s in its ninth year,\u201d said Jia. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tHe added that two of the key motivations for organizing the festival is to give a platform to Chinese filmmakers for their work to be picked up for distribution overseas \u2014 and to also give international movies a chance to be picked up by Chinese distributors. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tHe said that nearly half of the international films showcased at Pingyao last year ended up being bought by Chinese distributors, and that he was pleased about this milestone.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tHe has also been programming a series of silent films (including those featuring Charlie Chaplin), to expose Chinese youths to this period of cinema. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tHe also recalled a previous project he ran for six years \u2014\u00a0running a short film screening platform, showcasing over 80 short films \u2014\u00a0before he closed it down. He labels the project as one of his \u201cfailures\u201d in his professional career, but said that life is about giving things your best shot, and encouraged others not to be afraid of failure. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tWhen asked about the rise of mini-series and webseries and how this might impact cinema, Jia said that audiences should embrace these different formats, and not be worried about how they might negatively impact the film industry. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cMini-series have something to teach us, and the audience also needs them,\u201d said Jia. \u201cIn cinema, we must always import new opportunities.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tHe pointed out that even cinema\u2019s giants like Jean-Luc Godard was connected to television for a period of time and that Godard was inspired by the medium. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cCinema is a constant search for new forms,\u201d said Jia, who later concluded with a few comments of reassurance, amid the fast-changing industry and influx of new technologies. \u201cCinema is irreplaceable.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Veteran Chinese filmmaker Jia Zhangke held a masterclass at the Venice Film Festival, covering a wide swathe of&hellip;\n","protected":false},"author":2,"featured_media":33678,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[261],"tags":[291,289,290,18,19,17,26346,82,12876,22985],"class_list":{"0":"post-33677","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-eire","12":"tag-ie","13":"tag-ireland","14":"tag-jia-zhangke","15":"tag-technology","16":"tag-venice","17":"tag-venice-film-fesival"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/33677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=33677"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/33677\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/33678"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=33677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=33677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=33677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}