left Nine in November after six years<\/a>, following the restructuring of the company\u2019s marketing. Prior to this, O\u2019Dowd spent three years at OMD Australia, 18 months at Slingshot, and three years at Mediacom across various executive roles.<\/p>\nAt CRA she\u2019ll be tasked with \u201cthe delivery of key industry-wide initiatives, driving audience and revenue growth across the sector as part of CRA\u2019s 2030 Strategic Plan\u201d, according to a media release.<\/p>\n
O\u2019Dowd said she is \u201cexcited to step into the world of CRA where collaboration and appetite amongst the industry and members to move at pace has been overwhelmingly positive; ensuring the future is bright for the category.\u201d<\/p>\n
ADVERTISEMENT<\/p>\n
CRA CEO Lizzie Young said O\u2019Dowd\u2019s \u201cunderstanding of the consumer marketing landscape, as well as commercial realities, makes her exceptionally well placed to understand the challenges facing marketers today.\u201d<\/p>\n
Young said the head of commercial strategy role has \u201ca dedicated customer focus in market [and] complements our existing activities and the broader CRA team which supports our members \u2013 Australia\u2019s commercial audio broadcasting sector.\u201d<\/p>\n
CRA hosts its annual Heard conference in Sydney tomorrow afternoon, a marketing showcase for the Australian commercial radio sector.<\/p>\n
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