{"id":350823,"date":"2026-02-22T17:14:21","date_gmt":"2026-02-22T17:14:21","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/350823\/"},"modified":"2026-02-22T17:14:21","modified_gmt":"2026-02-22T17:14:21","slug":"galways-portershed-turns-to-philip-reynolds-ai-app-to-get-the-right-brew-for-start-ups","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/350823\/","title":{"rendered":"Galway\u2019s PorterShed turns to Philip Reynolds\u2019 AI app to get the right brew for start-ups"},"content":{"rendered":"<p style=\"color:var(--color-primary-80)\" data-testid=\"title-summary\">The son of Albert Reynolds calls his new app \u2018Bertie\u2019 \u2013 and it helps get young Irish firms ready for take-off\n<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Galway-based start-up accelerator the PorterShed is to launch a new scheme that uses an AI-driven app developed by Philip Reynolds \u2013 son of former taoiseach Albert Reynolds \u2013 to help 50 local hopefuls win lucrative Enterprise Ireland funding.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">The move comes as a question mark hangs over the future direction of the State\u2019s start-up support infrastructure, with a review underway into how it should be best delivered.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">But the PorterShed start-up accelerator in Galway has taken matters into its own hands with the launch of an ambitious pilot programme using the AI-driven Bertie system developed by Reynolds\u2019 Armstrong Studios team.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">The programme, which launches this week, aims to prepare 50 start-ups from the west over six weeks in their bid to get Enterprise Ireland funding of up to \u20ac100,000 each.<\/p>\n<blockquote class=\"indo-1d70522a_marginbottom5 indo-1d70522a_margintop5 indo-26838ee5_paddingbottom3 indo-26838ee5_paddingleft7 indo-26838ee5_paddingright5 indo-26838ee5_paddingtop3 indo-b184cee3_openquote\" style=\"border-left-color:var(--color-primary-base);border-left-style:solid;border-left-width:0\" data-testid=\"inline-quote\">\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-91174671_secondary indo-66f0fec7_medium indo-1d70522a_marginbottom0\" style=\"color:var(--color-black-base)\">You\u2019ve a great idea. Take the next step, and you\u2019ll be a founder<\/p>\n<\/blockquote>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Enterprise Ireland has an ambitious target to support 1,000 new start-ups by 2029. It is currently reviewing how start-up accelerator services are delivered nationally and is expected to launch a successor national accelerator platform to replace the Dublin-based National Digital Research Centre (NDRC) at the end of this year.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">There is plenty of nervousness across the sector about what might come next.<\/p>\n<p><img decoding=\"async\" alt=\"Rosemary Gallagher. Photo: Nigel Moran\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/02\/30ca0311-4d3f-4bb7-8c2f-3b453e4bdb63.jpg\" loading=\"lazy\" width=\"100%\" data-testid=\"article-image\"  \/><\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_caption1 indo-300db776_none indo-91174671_secondary indo-66f0fec7_regular indo-1d70522a_marginbottom0 indo-1d70522a_marginleft0 indo-1d70522a_marginright0 indo-1d70522a_margintop3 indo-b48c4984_left\" style=\"color:var(--color-grey-60)\">Rosemary Gallagher. Photo: Nigel Moran<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">But Rosemary Gallagher, the programmes lead at the PorterShed, believes that a change is needed if those targets are to be met \u2013 and says AI can help in this regard.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">\u201cThis pilot scheme is all about the creation of high- value sustainable jobs in the west of Ireland, and we need to see more regional companies succeeding,\u201d she said.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">\u201cWe need to make it so that founders here in Galway have as much access to support as anywhere else. I\u2019m from Donegal originally, and that thing about always having to go to Dublin for best in class programming is over. This takes it a step further.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">\u201cWe have previously been involved with accelerators in San Francisco, and one thing we learned about the difference between companies in San Francisco and in Ireland is speed of execution.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">\u201cThere is an ambition to move fast in San Francisco, and that is something we are behind on here. At our current pace, we will struggle to hit the ambitious targets that have been set,\u201d she said.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">\u201cThe big question for the future is how we can support more start-ups and how we can move them forward faster. In my view, having this type of a digital programme will be an important factor in that.\u201d<\/p>\n<blockquote class=\"indo-1d70522a_marginbottom5 indo-1d70522a_margintop5 indo-26838ee5_paddingbottom3 indo-26838ee5_paddingleft7 indo-26838ee5_paddingright5 indo-26838ee5_paddingtop3 indo-b184cee3_openquote\" style=\"border-left-color:var(--color-primary-base);border-left-style:solid;border-left-width:0\" data-testid=\"inline-quote\">\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-91174671_secondary indo-66f0fec7_medium indo-1d70522a_marginbottom0\" style=\"color:var(--color-black-base)\">You can\u2019t turn on and off the entrepreneur tap<\/p>\n<\/blockquote>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">\u200bThe PorterShed, along with RDI Hub in Kerry and Republic of Work in Cork, are part of what has been NDRC\u2019s support system.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Gallagher said that the west of Ireland is playing catchup on developing local start-ups.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">\u201cThere have been great improvements over the last number of years, but compared to the start-up ecosystem in Dublin, we are still behind.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">\u201cThere are great founders in the west of Ireland, but because the supports are not always available to them, they don\u2019t identify as founders or as entrepreneurs.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">&#8220;We want to reach out to those people and say: \u2018You\u2019ve a great idea. Take the next step and you\u2019ll be a founder.\u2019\u201d<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Founded in 2016, the PorterShed is named after its original Galway city centre HQ \u2013 a converted railway shed that was once the arrival point for Guinness kegs into the city.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">That original building was the launchpad for some big names in the city, including Altocloud, Rent the Runway and Diligent.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">\u201cTech start-ups always want to be based downtown \u2013 and the PorterShed was built as a reaction to larger companies looking at Galway but then relocating elsewhere because there was no downtown start-up hub.\u201d<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">The new pilot scheme with the Bertie app is aimed at helping early stage high-potential start-ups bid for the \u20ac100,000 investment available through Enterprise Ireland\u2019s Pre-Seed Start Fund (PSSF).<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Philip Reynolds told the Sunday Independent that he was delighted to be collaborating with the PorterShed.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">\u201cPeople have ideas all the time. You can\u2019t turn on and off the entrepreneur tap.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">&#8220;If we\u2019re serious about the targets that the Government has set in terms of 250 new start-ups every year for five years, then the system has to be always on. And the only way you can be always on is provide a digital solution.<\/p>\n<blockquote class=\"indo-1d70522a_marginbottom5 indo-1d70522a_margintop5 indo-26838ee5_paddingbottom3 indo-26838ee5_paddingleft7 indo-26838ee5_paddingright5 indo-26838ee5_paddingtop3 indo-b184cee3_openquote\" style=\"border-left-color:var(--color-primary-base);border-left-style:solid;border-left-width:0\" data-testid=\"inline-quote\">\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-91174671_secondary indo-66f0fec7_medium indo-1d70522a_marginbottom0\" style=\"color:var(--color-black-base)\">I\u2019d love to see someone quit their day job as a result of getting this funding<\/p>\n<\/blockquote>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">\u201cThat\u2019s the beauty of what we are providing here \u2013 it\u2019s always available whenever it suits the applicant.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">\u201cWe\u2019re not trying to replace what\u2019s there, but we are trying to extend the reach of what is there.\u201d<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">The Bertie app takes applicants through a series of tasks and prompts designed over an average of six weeks to bring founders to a minimal viable product stage and leave them with a substantially completed application for funding.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">\u201cThe program is designed specifically around the tasks that we know an applicant will have to complete right to be PSSF ready. We provide the AI technology to make this as accessible as possible and the PorterShed will oversee the programme.\u201d<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Gallagher says she will measure the success of the AI experiment based on how many hard-to-reach founders it unearths.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">\u201cI would love to see more women and people who have put off applying for this type of funding because they didn\u2019t think they had the time and focus to do it.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">&#8220;And I would love to see someone able to quit their day job as a result of getting this funding.\u201d<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">The scheme is launching this week and is expected to open for applications in late March.<\/p>\n","protected":false},"excerpt":{"rendered":"The son of Albert Reynolds calls his new app \u2018Bertie\u2019 \u2013 and it helps get young Irish firms&hellip;\n","protected":false},"author":2,"featured_media":350824,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[261],"tags":[291,164807,289,290,15526,18,33201,19,17,82],"class_list":{"0":"post-350823","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-albert-reynolds","10":"tag-artificial-intelligence","11":"tag-artificialintelligence","12":"tag-bertie-ahern","13":"tag-eire","14":"tag-fearghal-oconnor","15":"tag-ie","16":"tag-ireland","17":"tag-technology"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/116115411004869039","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/350823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=350823"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/350823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/350824"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=350823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=350823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=350823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}