{"id":35256,"date":"2025-08-31T21:10:11","date_gmt":"2025-08-31T21:10:11","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/35256\/"},"modified":"2025-08-31T21:10:11","modified_gmt":"2025-08-31T21:10:11","slug":"all-7-new-products-were-expecting-apple-to-announce-at-its-awe-dropping-september-event","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/35256\/","title":{"rendered":"All 7 new products we’re expecting Apple to announce at its ‘Awe Dropping’ September event"},"content":{"rendered":"

Apple\u2019s September 9 \u201cAwe Dropping\u201d event, announced earlier this week<\/a>, arrives at a critical moment for one of the world\u2019s most valuable companies as it seeks to maintain momentum following strong third-quarter earnings that delivered record revenue of $94 billion. The event, scheduled for 1 p.m. Eastern at Apple\u2019s Cupertino, Calif. headquarters, represents the opening phase of a reported three-year transformation strategy, according to Bloomberg\u2018s Mark Gurman<\/a>, that\u2019s designed to reinvent Apple\u2019s hardware ecosystem.<\/p>\n

The timing carries particular significance as Apple faces mounting challenges in artificial intelligence<\/a>, where the company has struggled to keep pace with competitors and recently faced an antitrust lawsuit from Elon Musk\u2019s xAI<\/a> over alleged AI monopolization. Apple\u2019s stock has been hit particularly hard, declining roughly 15-19%<\/a> so far in 2025, making it the one of the worst performers among the Magnificent Seven tech stocks. The stock lost roughly $75 billion in market value during Apple\u2019s WWDC 2025 keynote in June when the company acknowledged its AI-powered Siri upgrade would be delayed until the following year. Despite these headwinds, Apple\u2019s recent financial performance<\/a> has shown resilience, with iPhone revenue surging 13.5% to $44.6 billion in the third quarter, partly driven by customers upgrading ahead of potential tariff increases.<\/p>\n

The September event\u2019s product lineup directly addresses Apple\u2019s strategic priorities by introducing hardware designed to integrate with the company\u2019s Liquid Glass design language<\/a>: a translucent, depth-focused interface that represents the company\u2019s most significant visual overhaul since iOS 7 in 2013. This design system, inspired by the Vision Pro headset<\/a>, establishes a unified aesthetic across Apple\u2019s platforms while preparing users for expanded spatial-computing capabilities<\/a>.<\/p>\n

The first iPhone \u201cAir\u201d<\/p>\n

The centerpiece of Apple\u2019s September 9 event will reportedly be the ultra-thin iPhone 17 \u201cAir,\u201d which would be the first time an iPhone is bestowed with the moniker that was so popular with Apple\u2019s MacBook line two decades ago. The \u201cAir\u201d model is expected to replace the underperforming iPhone Plus in Apple\u2019s product lineup. The device will reportedly measure approximately 5.5mm at its thinnest point, making it significantly thinner than the iPhone 16\u2019s 7.8mm profile and in all likelihood, given the rumored name, the thinnest iPhone ever made. You can see what it looks like in mock-ups here<\/a>.<\/p>\n

The iPhone 17 Air is said to feature a 6.6-inch display supporting 120Hz ProMotion refresh rates, which would be the first time non-Pro iPhones to have this feature that makes your iPhone screen look and feel buttery smooth. The device is rumored to sport a hybrid titanium-aluminum frame and weigh approximately 145 grams, substantially lighter than the iPhone 16 Pro\u2019s 199 grams.<\/p>\n

However, the ultra-thin design apparently means some compromises. The phone will reportedly only include a single 48-megapixel rear camera and a smaller battery compared to last year\u2019s flagship iPhones. The USB-C port placement is also said to be off-center, and speaker grilles have been simplified to accommodate the slim profile. Color options reportedly include black, white, light gold, and a light blue shade similar to the MacBook Air. Pricing is expected to match the current iPhone Plus at $899.<\/p>\n

iPhone 17 and iPhone 17 Pro<\/p>\n

The standard iPhone 17 is rumored to have a better 24-megapixel front-facing camera that doubles the resolution of current models. All iPhone 17 models will reportedly feature ProMotion 120Hz displays, extending this previously Pro-exclusive feature across the entire lineup.<\/p>\n

The iPhone 17 Pro models will reportedly showcase a new pill-shaped camera bump that\u2019s larger than previous designs, including a 48-megapixel telephoto lens with up to 8x optical zoom<\/a>; the iPhone 16 Pro is only capable of 5x optical zoom. The Pro models will also transition to primarily aluminum backs instead of glass, improving durability while reducing weight.<\/p>\n

Color options for the Pro models will reportedly include a pair of new colors hinted at in Apple\u2019s invitations: orange and blue, as well as the more traditional black, white, and silver options. The event\u2019s thermal-inspired logo appears to reference<\/a> both the new colors and the rumored vapor chamber cooling system designed to prevent overheating during intensive tasks.<\/p>\n

Apple Watch Series 11<\/p>\n

The Apple Watch Series 11 will apparently emphasize health-monitoring improvements<\/a>, potentially introducing blood-pressure trend tracking capabilities\u2014though not full systolic and diastolic readings. The feature would detect hypertension patterns and alert users to consult health care professionals.<\/p>\n

The Series 11 will reportedly come with an updated S11 chip that may be smaller in design to accommodate larger batteries or additional sensors. The watch may also gain 5G RedCap connectivity from MediaTek, according to MacRumors, which would provide faster data speeds than current LTE-only models.<\/p>\n

Apple Watch Ultra 3<\/p>\n

The Apple Watch Ultra 3 will reportedly be the first Apple Watch with standalone satellite connectivity, according to Bloomberg\u2018s Mark Gurman<\/a>. This feature will enable emergency SOS functionality and potentially text messaging in remote areas without cellular or Wi-Fi coverage.<\/p>\n

The Ultra 3 is also said to include improved 5G connectivity, and the biggest Apple Watch display to-date, which is said to be brighter and better when viewing it from side angles. And an improved charging coil could enable 80% charging in 30 minutes, according to MacRumors<\/a>.<\/p>\n

AirPods Pro 3<\/p>\n

Apple\u2019s third-generation AirPods Pro will reportedly introduce heart-rate monitoring<\/a> capabilities, using LED optical sensors that can track your heart rate through blood flow in the ear canal.<\/p>\n

Beyond<\/a> health features, the AirPods Pro 3 will include improved Active Noise Cancellation, enhanced sound quality, and a faster H3 audio chip. Some reports suggest potential temperature monitoring capabilities and real-time translation features. The new model will feature design refinements including a slimmer form factor and concealed status LED.<\/p>\n

What the \u2018Awe Dropping\u2019 event says about the big picture at Apple<\/p>\n

The September 9 event establishes groundwork for Apple\u2019s long-term vision, with 2026 expected to bring the company\u2019s first foldable iPhone<\/a> and 2027 potentially introducing an all-glass design for the iPhone\u2019s 20th anniversary<\/a>. This three-year transformation roadmap<\/a> represents Apple\u2019s most ambitious hardware strategy since the original iPhone launch, designed to address mounting competitive pressures and position the company for the next decade.<\/p>\n

The foldable iPhone is reportedly scheduled for fall 2026 and is rumored to follow a book-style design<\/a> similar to Samsung\u2019s Galaxy Z Fold series, reportedly featuring a 7.8-inch inner display and 5.5-inch outer screen. The device will reportedly include<\/a> four cameras, Touch ID instead of Face ID to save internal space, and Apple\u2019s second-generation cellular modem. Analysts predict a starting price around $2,000, positioning it as Apple\u2019s most expensive smartphone to date.<\/p>\n

The 2027 \u201ciPhone 20\u201d represents an even more radical departure<\/a>, featuring four-sided curved glass that eliminates bezels entirely and creates what Bloomberg describes<\/a> as a \u201cmostly glass, curved iPhone without any cutouts.\u201d This design aligns directly with Apple\u2019s Liquid Glass interface<\/a> introduced in iOS 26, which emphasizes translucency, depth, and spatial-computing elements inspired by the Vision Pro. The curved-glass approach would fulfill former design chief Jony Ive\u2019s long-held vision of creating a device that appears like \u201ca single sheet of glass<\/a>.\u201d<\/p>\n

These hardware advances directly support Apple\u2019s spatial computing ambitions, with CEO Tim Cook reportedly \u201chell bent\u201d<\/a> on launching true AR glasses before Meta<\/a> can achieve the same milestone. Cook has reportedly made AR glasses his \u201ctop priority,\u201d with one Apple engineer stating \u201cTim cares about nothing else\u201d<\/a> from a product-development standpoint. The company\u2019s roadmap<\/a> reportedly includes lightweight AR glasses expected in 2027, along with multiple Vision Pro iterations through 2028.<\/p>\n

Apple\u2019s Vision Pro roadmap includes a small power refresh by the end of 2025, followed by a lighter \u201cVision Air\u201d model in 2027 that may be up to 40% lighter<\/a> than the current version. The company is also developing smart glasses similar to Meta\u2019s Ray-Bans as an interim solution while perfecting true AR technology. These products collectively aim to achieve Apple\u2019s goal of shipping over 10 million AR\/VR products annually by 2027.<\/p>\n

The strategic timing aligns with Apple\u2019s broader effort to diversify beyond the iPhone while maintaining its premium market position. Features like iOS 26\u2019s 3D photo effects and spatial interface elements serve as stepping stones toward mainstream AR adoption, gradually acclimating users to spatial-computing concepts before introducing dedicated AR hardware. This measured approach allows Apple to build ecosystem readiness while competitors like Meta and Google<\/a> rush to market with potentially premature products.<\/p>\n

Apple\u2019s \u201cAwe Dropping\u201d event will livestream on the company\u2019s website, YouTube<\/a>, and Apple TV, on Tuesday, September 9. Based on past iPhone launch events, where Apple holds the event on a Tuesday, pre-orders typically begin that Friday with general availability launching on week later: In this case, that would mean pre-orders opening on September 12 and at least some of the new iPhones launching on September 19.<\/p>\n","protected":false},"excerpt":{"rendered":"Apple\u2019s September 9 \u201cAwe Dropping\u201d event, announced earlier this week, arrives at a critical moment for one of…\n","protected":false},"author":2,"featured_media":35257,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[257],"tags":[23062,311,5047,27413,930,18,3124,12009,19,17,279,27414,864,82],"class_list":{"0":"post-35256","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-airpods","9":"tag-apple","10":"tag-apple-iphone","11":"tag-apple-vision-pro","12":"tag-apple-watch","13":"tag-eire","14":"tag-events","15":"tag-hardware","16":"tag-ie","17":"tag-ireland","18":"tag-mobile","19":"tag-operating-system","20":"tag-software","21":"tag-technology"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/35256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=35256"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/35256\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/35257"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=35256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=35256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=35256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}