{"id":353534,"date":"2026-02-24T10:05:15","date_gmt":"2026-02-24T10:05:15","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/353534\/"},"modified":"2026-02-24T10:05:15","modified_gmt":"2026-02-24T10:05:15","slug":"openai-taps-retail-giants-for-first-wave-of-chatgpt-ad-testing","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/353534\/","title":{"rendered":"OpenAI Taps Retail Giants for First Wave of ChatGPT Ad Testing"},"content":{"rendered":"

The companies participating in OpenAI<\/a>\u2019s tests of ads in ChatGPT<\/a> include Target, Adobe, Williams-Sonoma and Albertsons.<\/p>\n

OpenAI said on Feb. 9 that it had begun testing ads<\/a> in ChatGPT in the United States for logged-in adult users on the chatbot\u2019s Free and Go subscription plans<\/a>. The company had said on Jan. 16 that it planned to introduce ads<\/a> to the ChatGPT experience.<\/p>\n

Target<\/a> said on Feb. 9 that it would be among the first companies to work with OpenAI on the test. The company said ads<\/a> from Target and its Roundel<\/a> retail media business partners would appear alongside conversations in ChatGPT.<\/p>\n

\u201cAs conversational AI continues to shape how consumers discover ideas, compare options and make purchases, Target is using technology to meet guests in new ways during those shopping moments,\u201d the company said at the time in a fact sheet.<\/p>\n

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Adobe<\/a> announced the same day that it is a pilot partner in OpenAI\u2019s Ad Pilot Program. The company said its participation in the pilot would help it better understand how ads<\/a> can provide relevant experiences while also maintaining users\u2019 trust in ChatGPT responses.<\/p>\n

\u201cAs conversational AI continues to redefine how people discover and engage with brands, we remain committed to helping marketers navigate this shift effectively and orchestrate exceptional, personalized experiences across every touchpoint at global scale,\u201d Adobe said in a blog post.<\/p>\n

Advertisement: Scroll to Continue<\/p>\n

Williams-Sonoma<\/a> said Feb. 11 that it became an early participant in OpenAI\u2019s Ad Pilot Program. The home furnishings retailer said it aimed to explore how advertising<\/a> in ChatGPT can reach customers as they are making decisions and show them relevant products.<\/p>\n

\u201cBy collaborating with OpenAI in this early test, we have the opportunity to help develop a new advertising approach \u2014 one designed to engage consumers thoughtfully, contextually and in a manner that aligns with how users expect to interact with information on their platform,\u201d Williams-Sonoma President and CEO Laura Alber<\/a> said in a press release.<\/p>\n

Albertsons Companies<\/a> announced Feb. 12 that it is participating in the OpenAI Ad Pilot Program to test ad experiences<\/a> that are relevant, timely and personalized. The grocer said its first ads in this new format would be focused on Valentine\u2019s Day and would appear alongside answers to search terms such as \u201cbest flowers for Valentine\u2019s Day.\u201d<\/p>\n

\u201cWe\u2019re focused on advertising that enhances the customer journey, instead of interrupting it,\u201d Albertsons Cos. Chief Commercial Officer Jennifer Saenz<\/a> said in a press release.<\/p>\n","protected":false},"excerpt":{"rendered":"The companies participating in OpenAI\u2019s tests of ads in ChatGPT include Target, Adobe, Williams-Sonoma and Albertsons. OpenAI said…\n","protected":false},"author":2,"featured_media":353535,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[261],"tags":[291,289,290,297,165697,18,19,17,5,307,1351,82,2350],"class_list":["post-353534","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-chatgpt","tag-chatgpt-ads","tag-eire","tag-ie","tag-ireland","tag-news","tag-openai","tag-pymnts-news","tag-technology","tag-whats-hot"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/116125048668755430","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/353534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=353534"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/353534\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/353535"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=353534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=353534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=353534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}