The products were assessed using the 2004 Nutrient Profiling Model (NPM). This system calculates healthiness based on fibre, protein, sugar, and saturated fat to give each product a definitive score, writes Hannah Geissler on the Express.<\/a><\/p>\n MORE FOR FOODIESThe muesli brands scoring lower than chocolate<\/p>\n The study revealed<\/a> that several ‘wholesome’ brands struggled to compete with processed treats when it came to sugar and fat levels. Here are the products that raised eyebrows:<\/p>\n Which? nutritionist Shefalee Loth said: “Muesli remains a solid option for a balanced breakfast<\/a>, thanks to its combination of convenience and fibre. However, not all blends are created equal.<\/p>\n “Expensive price tags, premium branding, and wellness buzzwords don’t guarantee nutritional value. In fact, the healthiest options are often the simplest and the cheapest, so it’s worth reading the small print if you are worried about sugar or saturated fat.”<\/p>\n <\/p>\n <\/a><\/p>\n Hidden sugars and the ‘Keto’ catch<\/p>\n The investigation highlighted how ‘no added sugar’ labels can be deceptive since dried fruit still contributes to a high overall sugar count. Additionally, specialist diets like Keto often swap sugar for high-fat ingredients like coconut, which can impact heart health<\/a> scores.<\/p>\n A Mornflake spokesperson defended their range, noting that more than 90% of their products are HFSS (High in Fat, Sugar, and Salt<\/a>) compliant. They added: “The product reviewed is one of only a small number classified as HFSS, but it contains no added sugar and is high in fibre. We provide clear ingredient and nutritional information, including front-of-pack labelling, so shoppers can make informed choices.”<\/p>\n\n
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