![\"Ros\u00e9](\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\")
<\/p>\n\n\tThe Levi\u2019s brand has revealed a multi-year global partnership with Ros\u00e9, the 29-year-old chart-topping singer\/songwriter and member of the South Korean girl group Blackpink.<\/p>\n
\n\tThe partnership supports the continued global expansion of Levi\u2019s women\u2019s business while celebrating Ros\u00e9\u2019s creative identity and cross-cultural influence.<\/p>\n
\t\t\t\t\t\t<\/p>\n
\t\t\t\t\t Ros\u00e9 has signed a multi-year partnership with Levi\u2019s. <\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy of Levi\u2019s<\/p>\n
\n\tThe partnership builds on a recent collaboration with Ros\u00e9 in the global \u201cBehind Every Original\u201d campaign, which was introduced during the Super Bowl, marking the brand\u2019s first Super Bowl commercial in 20 years. As part of the campaign, the brand on Wednesday released Rose\u2019s dedicated \u201cBackstory,\u201d offering a deeper look into her creative vision and inspiration.<\/p>\n
\n\tEarlier this year, during Blackpink\u2019s Tokyo performances, Ros\u00e9 took the stage wearing a series of custom Levi\u2019s ensembles featuring hand-done customization, premium materials and innovative finishing techniques, reinforcing Levi\u2019s presence at the intersection of music, culture and self-expression.<\/p>\n
\n\tStarting Thursday, Rose\u2019s custom Levi\u2019s look will be on display at the Levi\u2019s Harajuku store, offering an up-close look at the craftsmanship behind her Tokyo performance ensembles.<\/p>\n
\t\t\t\t\t\t<\/p>\n
\t\t\t\t\t Ros\u00e9 has signed with Levi\u2019s. <\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy of Levi\u2019s<\/p>\n
\n\tLater this year, the partnership will continue to unfold with an exclusive product collaboration, bringing Ros\u00e9\u2019s creative vision to life through style-driven Levi\u2019s pieces. Their new product collaboration will allow fans around the world to express their personal style through pieces that reflect both Ros\u00e9\u2019s distinctive identity and the Levi\u2019s brand\u2019s pioneering spirit. <\/p>\n
\t\t\t\t\t\t<\/p>\n
\t\t\t\t\tA product collaboration with Ros\u00e9 has signed with Levi\u2019s will come later this year. <\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy of Levi\u2019s<\/p>\n
\n\tThe Levi\u2019s brand has been on a roll. Organic sales grew by 7 percent to $6.2 billion for the fiscal year ended Nov. 3 \u2014 on top of a 3 percent increase in 2024. This year, sales are expected to grow by another 4 to 5 percent.<\/p>\n","protected":false},"excerpt":{"rendered":"The Levi\u2019s brand has revealed a multi-year global partnership with Ros\u00e9, the 29-year-old chart-topping singer\/songwriter and member of…\n","protected":false},"author":2,"featured_media":381412,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[264],"tags":[18,117,19,17,35429,337],"class_list":["post-381411","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-eire","tag-entertainment","tag-ie","tag-ireland","tag-levis","tag-music"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/116216550214409163","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/381411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=381411"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/381411\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/381412"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=381411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=381411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=381411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}