{"id":381558,"date":"2026-03-12T15:46:12","date_gmt":"2026-03-12T15:46:12","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/381558\/"},"modified":"2026-03-12T15:46:12","modified_gmt":"2026-03-12T15:46:12","slug":"the-gathering-and-dungeons-dragons-will-never-use-generative-ai","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/381558\/","title":{"rendered":"The Gathering’ and ‘Dungeons & Dragons’ Will Never Use Generative AI"},"content":{"rendered":"

As the world continues to slowly but surely grapple with the issues with<\/a>, and ever-present executive demand for, generative AI use in every aspect of our lives, sometimes it\u2019s nice to hear at least one CEO seemingly step back from their previous gung-ho approach to the technology.<\/p>\n

This executive rarity comes in the form of Hasbro CEO Chris Cocks, who had previously espoused<\/a> the belief back in late 2024 that, as someone who already heavily utilized AI platforms in his own personal games of Dungeons & Dragons<\/a>, the technology\u2019s integration into the game was \u201cinevitable.\u201d Now, at least, Cocks has seemingly cooled a bit on that assumption, even as generative AI has continued to advance and push for adoption across almost every aspect of our lives.<\/p>\n

\u201cThere are some brands that the audience, the creators, just don\u2019t want it,\u201d Cocks recently told Verge\u2019s Decoder podcast<\/a>. \u201cSo we don\u2019t even have it in our pipelines for our video games or for Magic: The Gathering or D&D.\u201d<\/p>\n

Cocks went on to describe generative AI usage in the creative process as \u201ca bit of \u2018garbage in, garbage out,’\u201d before adding that ultimately \u201cit\u2019s humans who inspire the good ideas and follow through on them.\u201d<\/p>\n

While it\u2019s good to see that Cocks himself has at least accepted that claims of inevitability were never going to work out for wary, skeptical fanbases like the ones D&D\u00a0and\u00a0Magic\u00a0have, both games have already had anti-AI guidelines for a while now\u2014and both came after public backlashes to early experimental use of the technology in products and marketing that were vociferously pushed back on by audiences.<\/p>\n

D&D came first, in the wake of a major public embarrassment<\/a> when it was revealed in summer 2023 that several pieces of artwork in the Fifth Edition\u00a0sourcebook Bigby Presents: Glory of the Giants\u00a0by Illya Shkipin had been partially created with generative AI. The controversy ultimately saw\u00a0Glory of the Giants reprinted with replacement art<\/a>, as well as the establishment of guidelines expressly forbidding<\/a> the use of generative AI by\u00a0D&D creatives at any stage of their processes.<\/p>\n

Later that same year, Wizards of the Coast announced that the\u00a0Magic: The Gathering team had likewise adopted those guidelines<\/a>, only to have to apologize a month later when marketing art for the then-upcoming\u00a0Ravnica Remastered set utilized generative AI elements that Wizards originally defended<\/a> as human-created.<\/p>\n

While Cocks himself is free to use generative AI in his own home games of D&D\u2014and still does, telling Verge, \u201cThere is so much AI-based animation, images, text, sound effects, and voice cloning on my PC, it would floor you\u201d\u2014at least it\u2019ll be staying out of Wizards\u2019 products themselves for a good while yet.<\/p>\n

\n

Want more io9 news? Check out when to expect the latest Marvel<\/a>, Star Wars<\/a>, and Star Trek<\/a> releases, what\u2019s next for the DC Universe on film and TV<\/a>, and everything you need to know about the future of Doctor Who<\/a>.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"As the world continues to slowly but surely grapple with the issues with, and ever-present executive demand for,…\n","protected":false},"author":2,"featured_media":381559,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[261],"tags":[291,289,290,6312,18,5568,81452,19,17,78442,82,78443],"class_list":["post-381558","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-dungeons-dragons","tag-eire","tag-generative-ai","tag-hasbro","tag-ie","tag-ireland","tag-magic-the-gathering","tag-technology","tag-wizards-of-the-coast"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/116216986602193324","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/381558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=381558"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/381558\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/381559"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=381558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=381558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=381558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}