{"id":39579,"date":"2025-09-02T22:35:07","date_gmt":"2025-09-02T22:35:07","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/39579\/"},"modified":"2025-09-02T22:35:07","modified_gmt":"2025-09-02T22:35:07","slug":"amazons-lens-live-ai-shops-for-anything-you-can-see","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/39579\/","title":{"rendered":"Amazon\u2019s Lens Live AI shops for anything you can see"},"content":{"rendered":"<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Amazon will now let you shop for products by pointing your camera at them. On Thursday, the <a href=\"https:\/\/www.aboutamazon.com\/news\/retail\/search-image-amazon-lens-live-shopping-rufus\" rel=\"nofollow noopener\" target=\"_blank\">company announced Lens Live<\/a>, a new feature that uses your camera to scan things in the environment around you, while surfacing matching product listings.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">This feature, which is only rolling out to the Amazon Shopping app on iOS for now, lets you pan your camera around a room or focus on a specific product. Amazon says Lens Live will use an object detection model to identify the products shown on your camera in real-time, and then compare them against the billions of products on its marketplace.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Once it finds similar items, Lens Live will display them in a swipeable carousel, where it will also show options to add products to your cart or wishlist. It sounds like Amazon\u2019s take on <a href=\"https:\/\/www.theverge.com\/news\/763114\/google-gemini-live-ai-visual-guidance-speech-update\" rel=\"nofollow noopener\" target=\"_blank\">Google\u2019s Gemini Live<\/a>, an AI-powered assistant that similarly lets you scan things in your environment and ask questions about them. The difference is that Amazon\u2019s AI tool puts a big \u201cbuy\u201d button on everything you see.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Lens Live also integrates <a href=\"https:\/\/www.theverge.com\/2024\/7\/12\/24197173\/amazon-ai-shopping-assistant-rufus-us-customers-rollout\" rel=\"nofollow noopener\" target=\"_blank\">Amazon\u2019s AI assistant Rufus<\/a> to summarize product descriptions and answer questions about them. The feature builds upon the existing capabilities of Amazon\u2019s visual search features, which let <a href=\"https:\/\/www.aboutamazon.com\/news\/retail\/how-to-use-amazon-lens\" rel=\"nofollow noopener\" target=\"_blank\">you search<\/a> for products by uploading an image, scanning a barcode, or snapping a picture in the Amazon Shopping app. Amazon plans on bringing Lens Live to more customers in the \u201ccoming weeks.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Amazon will now let you shop for products by pointing your camera at them. On Thursday, the company&hellip;\n","protected":false},"author":2,"featured_media":39580,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[261],"tags":[291,1463,289,290,18,19,17,5,753,82],"class_list":{"0":"post-39579","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-amazon","10":"tag-artificial-intelligence","11":"tag-artificialintelligence","12":"tag-eire","13":"tag-ie","14":"tag-ireland","15":"tag-news","16":"tag-tech","17":"tag-technology"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/39579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=39579"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/39579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/39580"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=39579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=39579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=39579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}