{"id":399280,"date":"2026-03-23T06:37:15","date_gmt":"2026-03-23T06:37:15","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/399280\/"},"modified":"2026-03-23T06:37:15","modified_gmt":"2026-03-23T06:37:15","slug":"bts-south-korea-comeback-crowd-disappoints-triggering-hybe-stock-sell-off","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/399280\/","title":{"rendered":"BTS\u2019 South Korea comeback crowd disappoints, triggering Hybe stock sell-off"},"content":{"rendered":"

Shares in BTS<\/a>\u2019 agency have plunged as much as 15 per cent after a heavily promoted comeback concert<\/a> by the K-pop megastars in South Korea<\/a> drew a smaller crowd than authorities initially expected.<\/p>\n

Hybe\u2019s stock later recorded its biggest intraday decline since June 2022. The group\u2019s event at Gwanghwamun Square in Seoul attracted 104,000 fans vs the 260,000 initially estimated by police, according to the Chosun Ilbo newspaper.<\/p>\n

Stringent crowd control measures, reflecting in part the authorities\u2019 focus on avoiding a repeat of the Itaewon crowd crush of 2022<\/a>, may have played a part.\"FansFans react during BTS\u2019 comeback concert near Gwanghwamun Square in Seoul on Saturday. Photo: APThe concert was live-streamed by Netflix<\/a>, which should release viewership figures later this week. The group performed 12 songs during the hour-long show, ranging from new tracks on their album Arirang to hits such as \u201cButter\u201d and \u201cDynamite\u201d.<\/p>\n

The event also drew more viewers on Netflix, topping daily charts in countries including South Korea over the weekend.<\/p>\n

\"AA general view of Gwanghwamun Square in central Seoul on Saturday. The concert was live-streamed by Netflix. Photo: Yonhap\/EPA<\/p>\n

BTS is returning to the global stage after a near-four-year hiatus, when its seven members underwent mandatory South Korean military service. They are embarking on their largest-ever tour, with 82 stops already sold out.<\/p>\n","protected":false},"excerpt":{"rendered":"Shares in BTS\u2019 agency have plunged as much as 15 per cent after a heavily promoted comeback concert…\n","protected":false},"author":2,"featured_media":399281,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[264],"tags":[5433,5154,19689,181385,18,117,13396,19,17,337,181386,2428,1086],"class_list":["post-399280","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-bts","tag-comeback","tag-concert","tag-disappoints","tag-eire","tag-entertainment","tag-hybe","tag-ie","tag-ireland","tag-music","tag-sell-off","tag-south-korea","tag-stock"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/116277113730018999","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/399280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=399280"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/399280\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/399281"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=399280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=399280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=399280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}