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Brazil\u2019s 2025 Encontro de Editores, Livreiros, Distribuidores e Gr\u00e1ficos, the Meeting of Publishers, Booksellers, Distributors, and Printers, seated at Guaruj\u00e1 in late August. Image: Publishing Perspectives, Talita Facchini<\/p>\n
ith the premise that a developing market needs all its players on the same page, the <\/p>\n
, the Brazilian Book Chamber (CBL), on August 20, 21, and 22 held its fourth edition of the <\/p>\n
the Meeting of Publishers, Booksellers, Distributors, and Printers (EELDG)\u2014in the coastal town of Guaruj\u00e1 near S\u00e3o Paulo.\n<\/p>\n
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Curated by Cassia Carrenho and Fabio Uehara, the program welcomed more than 300 professionals from the publishing sector, including marketing people, technology specialists, and authors. They spent three days in a hotel conference center to hear panels on topics including book consumption; the legal issues and advances of artificial intelligence; environmental, social, and governance policies; curation; marketing; and organizational culture.<\/p>\n
Publishing Perspectives readers may recall<\/a> that one of the main issues for Brazilian publishing industry players s is the approval of the so-called Cortez Law, which would cap discounts on new titles at 10 percent during their first 12 months on sale. The all-industry event at Guaruj\u00e1 saw a quick update on the subject: The bill, conference-goers were told, still needs to be put to a vote in the Brazilian plenary.<\/p>\n \u201cWe\u2019re fairly confident that the law will pass, and everyone is optimistic,\u201d said Marcus Teles, owner of the LivrariaLeitura<\/a> bookstore chain, which has more than 100 stores in Brazil. <\/p>\n Teles, who is also vice-president of the Brazilian Booksellers Association (ANL), urged the industry to start putting the bill\u2019s premise into practice now.\u00a0\u201cWhat we want is more competition,\u201d he said, \u201cmore physical bookstores, and I believe the market as a whole understands this.\u201d<\/p>\n Artificial Intelligence and the Protection of Copyright At the Meeting of Publishers, Booksellers, Distributors, and Printers, seated at Guaruj\u00e1 in late August. Image: Publishing Perspectives, Talita Facchini<\/p>\n As expected, artificial intelligence was a recurring theme in the conference program. In addition to a session on the legal and licensing issues around AI, the Brazilian Association of Book Publishers (SNEL) updated the industry on ongoing discussions around regulation.<\/p>\n \u201cBasically, the protection of copyright is the most important issue we are discussing with congress,\u201d said Renato Fleischner, treasurer of SNEL. \u201cWe don\u2019t have many updates, but it\u2019s crucial that copyright and text remain at the center of these conversations.\u201d<\/p>\n On the same topic, one of the international guests, Argentine consultant Daniel Benchimol of Proyecto451<\/a>, gave a lecture on AI and its impact on the book industry. Citing a recent report by CERLALC, the Regional Center for the Promotion of Books in Latin America and the Caribbean, he highlighted the lack of significant investment by publishing companies in training their staffers in AI.<\/p>\n In contrast to the billions spent in some countries, Benchimol said, \u201cThere are already advanced technologies that cannot be widely deployed simply because there\u2019s no infrastructure for people to use them.\u201d His message: the industry must remain alert and up to date.<\/p>\n \u2018Donating as Much as Possible Back to Bookstores\u2019<\/p>\n Bookshop.org\u2019s Andy Hunter speaks to Brazil\u2019s Meeting of Publishers, Booksellers, Distributors, and Printers in August. Image: Publishing Perspectives, Talita Facchini<\/p>\n Another international guest was Andy Hunter<\/a>, CEO of Bookshop.org<\/a>, spoke by video to the program.\u00a0Bookshop.org reportedly has already generated more than US$40 million for independent bookstores in the United States, and it\u2019s widely admired by Brazilian booksellers.<\/p>\n In a conversation moderated by journalist and editor Raquel Cozer, Hunter reiterated the potential of a collective bookstore marketplace.<\/p>\n \u201cOn average,\u201d he said, \u201cthose [booksellers] that use the site regularly earn between US$30,000 and US$50,000 per year, but the most active stores can earn up to US$100,000. One bookstore has already made US$2 million on the platform,\u201d he said. The site\u2019s revenue outlook for this year is US$75 million.<\/p>\n \u201cAbout half of our sales are direct and half are through bookstores,\u201d Hunter said. \u201cThis balance allows us to pay our bills\u2014and we don\u2019t usually have many\u2014while donating as much as possible back to bookstores.\u201d<\/p>\n He said that Bookshop.org has already taken 2 percent of Amazon\u2019s market share.<\/p>\n \u201cWhen we started,\u201d he said, \u201cmy dream was 1 percent. Now we\u2019re at 2 percent, which is incredible, and my next goal is 5 percent,\u201d he said. \u201cSometimes people ask, \u2018Do you want to destroy Amazon?\u2019 And I say, \u2018No, we won\u2019t destroy Amazon at all.\u2019 But honestly, 5 percent of Amazon\u2019s book sales is an enormous amount of money\u2014enough to make a big difference for local bookstores.\u201d<\/p>\n Among many other highlights, Nielsen BookData<\/a> combined results from its three surveys covering the Brazilian book industry\u2014consumption, production, and sales\u2014to offer several new insights.<\/p>\n Although Brazil is still considered a developing market, particularly in the audiobook format, the country has stood out for the quality of data collected and shared findings across the industry, as is common among some more mature markets.<\/p>\n At Frankfurter Buchmesse<\/a> (October 15 to 19) , you\u2019ll find the Brazilian Book Chamber in Hall 5, at Stand A149.<\/p>\n More from Publishing Perspectives on the Brazilian book publishing industry is\u00a0here<\/a>, more on publishing conferences in various parts of the world is here<\/a>, more on Frankfurter Buchmesse is\u00a0here<\/a>.<\/p>\n Wherever our international readers are in the world, they use our free daily email<\/a> to be sure they don\u2019t miss a story.\u00a0 Sign up now<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"The 300-person conference at Guaruj\u00e1 brings publishers, distributors, booksellers, and printers together for an industry update. Brazil\u2019s 2025…\n","protected":false},"author":2,"featured_media":40209,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266],"tags":[291,289,359,30708,10032,377,30709,30710,30711,30258,30712,18,117,19,17,30713,30714,30715],"class_list":{"0":"post-40208","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-books","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-books","11":"tag-bookselling","12":"tag-bookstores","13":"tag-brazil","14":"tag-brazilian-association-of-book-publishers-snel","15":"tag-cerlalc","16":"tag-chain-bookstores","17":"tag-copyright","18":"tag-digital-publishing","19":"tag-eire","20":"tag-entertainment","21":"tag-ie","22":"tag-ireland","23":"tag-livraria-leitura","24":"tag-nielsen-bookdata","25":"tag-textbooks"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/40208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=40208"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/40208\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/40209"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=40208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=40208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=40208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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