{"id":406370,"date":"2026-03-27T07:32:19","date_gmt":"2026-03-27T07:32:19","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/406370\/"},"modified":"2026-03-27T07:32:19","modified_gmt":"2026-03-27T07:32:19","slug":"after-falling-another-5-are-aviva-shares-too-cheap-to-ignore","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/406370\/","title":{"rendered":"After falling another 5%, are Aviva shares too cheap to ignore?"},"content":{"rendered":"

\"Aviva Image source: Aviva plc <\/p>\n

I waited years for my Aviva<\/strong> (LSE: AV.) shares to come good, and now they\u2019re falling again. At the time of writing on Thursday (26 March), the price had fallen 5% so far on the day. That means a 13% fall since the start of 2026, while the FTSE 100<\/strong> has held pretty much flat overall.<\/p>\n

So what\u2019s happening, and what should investors think of doing now? Let\u2019s take a closer look.<\/p>\n

The headline writers love a good stock market crash. And while we haven\u2019t actually had one yet, the FTSE 100 did fall into a technical correction when it dropped over 10% from its recent high. I like a good share price slump myself, but for a different reason. I still plan to buy more shares before I retire, so I want them to get cheaper\u2026 and shouldn\u2019t we all want that?<\/p>\n

We really do need to put the clickbait fear-mongering aside, and apply some long-term perspective to today\u2019s short-term troubles.<\/p>\n

Over five years, the Aviva share price has climbed 50%. That means \u00a310,000 invested in Aviva shares just five years ago is already worth \u00a315,000. That\u2019s even after the falls of the past month or so. Oh, and it also doesn\u2019t include dividends. Aviva offers a cracking dividend yield of 6.3% \u2014 though that\u2019s a forecast, and not guaranteed.<\/p>\n

What of the future? Aviva\u2019s full-year results on 5 March were very impressive, I thought. CEO Amanda Blanc has driven a turnaround faster and more effectively than I expected when she came on board in 2020.<\/p>\n

She told us, after Aviva\u2019s \u201cfifth consecutive year of strong, profitable growth,\u201d that \u201cwe have achieved our 2026 financial targets one year early, highlighting the rapid and sustained progress we are making.\u201d<\/p>\n

The standout for me was the integration of Direct Line, which helped push operating profit up 25% over the year. Without the Direct Line contribution, we\u2019d have seen a 15% rise \u2014 albeit still impressive.<\/p>\n

In the year ahead and beyond, I expect more synergy and cost savings as Direct Line is integrated more tightly. And the diversification it brings boosts my confidence in Aviva\u2019s safety margin \u2014 which I see as relatively wide for the industry it\u2019s in.<\/p>\n

There\u2019s always something looming that could hold back even the most positive outlook, isn\u2019t there? In this case, rising geopolitical risk cannot have escaped anybody\u2019s attention. And Aviva\u2019s forecasts are based on what had looked like brightening global economic skies.<\/p>\n

Even with earnings growth expected over the next few years, I thought the shares maybe looked close to being fully valued. And what about a forecast price-to-earnings (P\/E) ratio of over 12 now? It might be a bit toppy in the face of economic clouds. So we could have further volatility ahead.<\/p>\n","protected":false},"excerpt":{"rendered":"Image source: Aviva plc I waited years for my Aviva (LSE: AV.) shares to come good, and now…\n","protected":false},"author":2,"featured_media":406371,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[51190,183759,79,104303,18,19,17],"class_list":{"0":"post-406370","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-aviva-plc","9":"tag-aviva-shares","10":"tag-business","11":"tag-direct-line","12":"tag-eire","13":"tag-ie","14":"tag-ireland"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/116299978797277301","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/406370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=406370"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/406370\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/406371"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=406370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=406370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=406370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}