{"id":406832,"date":"2026-03-27T13:51:10","date_gmt":"2026-03-27T13:51:10","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/406832\/"},"modified":"2026-03-27T13:51:10","modified_gmt":"2026-03-27T13:51:10","slug":"ad-of-the-day-megan-thee-stallion-and-nickelback-get-into-a-pickle-for-cheetos","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/406832\/","title":{"rendered":"Ad of the Day: Megan Thee Stallion and Nickelback get into a pickle for Cheetos"},"content":{"rendered":"<p>In a universe of infinite possibilities, there was perhaps only one way that noughties Canadian pop-rock band Nickelback would release a collab with recent pop-rap titan Megan Thee Stallion.<\/p>\n<p>But here we are. The year\u2019s most unlikely link-up has landed in the form of \u2018Pickle\u2019s Back\u2019, a duet that brings in a third, equally misfitted, collaborator: Cheetos Flamin\u2019 Hot Dill Pickle.<\/p>\n<p>The music-video-slash-TV-spot purports to be based on an \u201cincredible almost true story\u201d of how Ms Thee Stallion \u201cgot her pickle back\u201d. It depicts the rapper filming a music video and demanding her favorite potato chips \u2013 Cheetos Flamin\u2019 Hot Dill Pickle \u2013 only to be misunderstood by a PA who brings her, instead, the Canadian almost-rock band Nickelback.<\/p>\n<p>The pair go on to star in a commercial-within-the-commercial for the snack brand. What follows is truly deranged: Megan and Nickelback perform a bank heist to liberate stores of the chips; they\u2019re chased down by Cheetos mascot Chester Cheetah; their getaway vehicle explodes in a cloud of \u201cCheetos dust\u201d (known by the brand as \u201ccheetle\u201d), which Megan surfs over to safety (while, of course, twerking).<\/p>\n<p>It&#8217;s all to the tune of a collaborative parody of Nickelback\u2019s \u2018How You Remind Me\u2019, first released back in 2001 (it went on to become <a href=\"https:\/\/web.archive.org\/web\/20091213043431\/http:\/www.mtv.com\/news\/articles\/1627833\/20091208\/eminem.jhtml\" rel=\"nofollow noopener\" target=\"_blank\">the most played song of that decade<\/a>).<\/p>\n<p>On-screen Cheetos execs are convinced by the stunt to bring back the brand\u2019s Flamin\u2019 Hot Dill Pickle flavor. The latter mirrors the brand\u2019s recent reality: a limited-edition return for the flavor recently became the fastest-selling in the brand\u2019s history, leading to this relaunch (alongside the launch of a new chip, Flamin\u2019 Hot Dill Pickle Puffs).<\/p>\n<p>\n        Want to go deeper? Ask The Drum<\/p>\n<p>Alongside the four-minute spot \u2013 directed by award-winning Dave Myers, working with agency Gut Miami \u2013 the Pepsico brand is launching a raft of behind-the-scenes content on social and is set to auction off props from the video itself in aid of Megan\u2019s charity the Pete &amp; Thomas Foundation and Nickelback\u2019s All The Right Reasons Foundation (named for its 2005 album).<\/p>\n<p>Megan said: \u201cIt was only right for the Hot Girl Coach to team up with Cheetos to bring back the iconic, Flamin\u2019 Hot Dill Pickle flavor. Everyone knows I love to stuff pickles with Cheetos Flamin\u2019 Hot, so it\u2019s really special to now be part of the campaign to relaunch one of my favorite combinations.\u201d<\/p>\n<p>For Nickelback, it was a \u201c10\/10 experience, would absolutely do it again.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"In a universe of infinite possibilities, there was perhaps only one way that noughties Canadian pop-rock band Nickelback&hellip;\n","protected":false},"author":2,"featured_media":406833,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[264],"tags":[183873,183872,97215,19982,18,117,19,17,337],"class_list":["post-406832","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-ad-of-the-day","tag-cheetos","tag-creative","tag-creative-work","tag-eire","tag-entertainment","tag-ie","tag-ireland","tag-music"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/116301469115085425","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/406832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=406832"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/406832\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/406833"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=406832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=406832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=406832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}