{"id":411882,"date":"2026-03-30T17:48:09","date_gmt":"2026-03-30T17:48:09","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/411882\/"},"modified":"2026-03-30T17:48:09","modified_gmt":"2026-03-30T17:48:09","slug":"google-at-iapp-global-summit-2026","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/411882\/","title":{"rendered":"Google at IAPP Global Summit 2026"},"content":{"rendered":"<p data-block-key=\"diiye\"><b>We\u2019ve come a long way since the days of ten blue links.<\/b><\/p>\n<p data-block-key=\"1o40q\">Personal Intelligence connects contextual information from apps like Gmail and Google Photos. This helps make Search feel, not just more proactive, but more tailored to you.<\/p>\n<p data-block-key=\"11p0a\">The old line is that the future is here, it\u2019s just not evenly distributed yet. Technological innovations are letting us deliver on the vision of giving everyone a personal assistant.<\/p>\n<p data-block-key=\"6o1p9\">We\u2019re seeing remarkable progress in this AI era.<\/p>\n<p data-block-key=\"1s74g\">But our guiding philosophy remains the same: Focus on the people using the technology and all else follows from that.<\/p>\n<p data-block-key=\"5s412\">And our approach to rolling out new capabilities also remains the same:<\/p>\n<ul>\n<li data-block-key=\"9et7u\">We start with a limited set of trusted testers, to understand what people want.<\/li>\n<li data-block-key=\"3s76c\">Once we\u2019ve heard back from them, we start responsibly rolling out services to more people, getting feedback at every stage.<\/li>\n<li data-block-key=\"9bjee\">That feedback \u2014 whether people like and benefit from the tool \u2014 shapes where we go next.<\/li>\n<\/ul>\n<p data-block-key=\"3qh1h\"><b>Right now, people are asking for more personalized experiences.<\/b><\/p>\n<p data-block-key=\"drg72\">They don\u2019t just want a chatbot \u2014 they want a trusted assistant who can help with daily tasks.<\/p>\n<p data-block-key=\"cts58\">I understand that \u2014 I do too.<\/p>\n<p data-block-key=\"3srol\">When you have an assistant that doesn\u2019t just say things, but that can connect the dots and do things for you, it opens up a new world of possibilities.<\/p>\n<p data-block-key=\"7b0a9\">For example, in Ukraine, which has become one of Europe\u2019s most digitally advanced countries, we worked with the government to build the <a href=\"https:\/\/digitalstate.gov.ua\/news\/govtech\/diiaai-pershyy-u-sviti-derzavnyy-ai-ahent-iakyy-ne-prosto-konsultuye-a-nadaye-posluhy-iak-pratsiuye-shtuchnyy-intelekt-na-portali\" rel=\"nofollow noopener\" target=\"_blank\">national AI assistant, Diia.AI<\/a>.<\/p>\n<p data-block-key=\"cg522\">Diia goes beyond answering questions \u2014 it <a href=\"https:\/\/publicpolicy.google\/article\/ukraine-ai-public-service\/\" rel=\"nofollow noopener\" target=\"_blank\">provides government services<\/a> tailored to each person\u2019s needs \u2014 all within a chat interface.<\/p>\n<p data-block-key=\"4l041\">So if you tell the agent: &#8220;I need an income certificate,&#8221; you get it directly in your personal <a href=\"https:\/\/digitalstate.gov.ua\/news\/govtech\/ukrayina-vstanovyla-svitovyy-rekord-diiaai-pershyy-natsionalnyy-shi-asystent-dlia-derzavnykh-posluh\" rel=\"nofollow noopener\" target=\"_blank\">account on the Diia portal<\/a>, with an email notification as soon as it\u2019s ready.<\/p>\n<p data-block-key=\"4skhr\"><b>As with any new technology, Personal Intelligence will be what we make of it.<\/b><\/p>\n<p data-block-key=\"p7t8\">Earlier I said people want a \u201ctrusted assistant.\u201d<\/p>\n<p data-block-key=\"b8rhs\">The trust part is key. Because above all else: People tell us they want to be in the driver\u2019s seat.<\/p>\n<p data-block-key=\"4sur0\">So let\u2019s talk about how industry and regulators can work together to meet people\u2019s expectations and ensure they are always in control.<\/p>\n<p data-block-key=\"jjd2\">We start by focusing on the people using these tools, listening to them and meeting them where they are, providing a level of protection tailored to what they want to do and ensuring their information isn\u2019t used in ways they don\u2019t want.<\/p>\n","protected":false},"excerpt":{"rendered":"We\u2019ve come a long way since the days of ten blue links. Personal Intelligence connects contextual information from&hellip;\n","protected":false},"author":2,"featured_media":411883,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[261],"tags":[291,289,290,18,19,17,1186,82],"class_list":{"0":"post-411882","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-eire","12":"tag-ie","13":"tag-ireland","14":"tag-none","15":"tag-technology"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/116319388066193265","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/411882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=411882"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/411882\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/411883"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=411882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=411882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=411882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}