Sydney Sweeney has launched a new collaboration with Jimmy Choo.<\/p>\n
The Euphoria actress has faced backlash over a recent American Eagle ad, which some critics accused of promoting eugenics with the title “Sydney Sweeney Has Great Jeans”.<\/p>\n
Sources told WWD that her new Jimmy Choo fall 2025 campaign was shot before the controversial advert.<\/p>\n
It marks her return to the British luxury accessories brand, having first collaborated with them on the spring 2024 campaign last year.<\/p>\n
Creative director Sandra Choi told the outlet how important footwear is to an outfit.<\/p>\n
She said: “I always think that the shoes finish an outfit, reveal personality and adjust the mood.<\/p>\n
“For autumn the low loafer, Tylor, is important \u2014 smart, functional and fun when she is adorned with a drizzle of crystal fringes \u2014 just how Jimmy Choo does a loafer.”<\/p>\n
The new campaign has been created with exactly that in mind.<\/p>\n
She explained how it reinforces the “power of shoes and accessories to transform, acting out the possible characters”.<\/p>\n
She added: “The notion that glamour is a feeling.”<\/p>\n
Sydney became the subject of fierce online debate after the American Eagle advert premiered.<\/p>\n
In the campaign video, the actress – who has blonde hair and blue eyes – says: “Genes that are passed from parent to offspring often determine traits such as hair colour, personality and even eye colour.”<\/p>\n
Sydney concluded the segment by looking into the camera and saying: “My jeans are blue.”<\/p>\n
American Eagle later issued a statement defending its campaign.<\/p>\n
The company read: “We\u2019ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”<\/p>\n","protected":false},"excerpt":{"rendered":"Sydney Sweeney has launched a new collaboration with Jimmy Choo. The Euphoria actress has faced backlash over a…\n","protected":false},"author":2,"featured_media":41343,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[3968,434,18,117,19,17,31342,31343,3970,31344],"class_list":{"0":"post-41342","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrities","8":"tag-american-eagle","9":"tag-celebrities","10":"tag-eire","11":"tag-entertainment","12":"tag-ie","13":"tag-ireland","14":"tag-jimmy-choo","15":"tag-sandra-choi","16":"tag-sydney-sweeney","17":"tag-the-american-eagle"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/41342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=41342"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/41342\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/41343"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=41342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=41342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=41342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}