Samsonite has unveiled “Quanthom”,\u00a0a new luggage series built for modern professionals constantly on the move, supported by a cinematic, campaign-led launch across Asia.<\/p>\n
Positioned as a range that \u201cblurs the lines between work, life, travel and passion\u201d, Quanthom is designed for business travellers who refuse to settle for the status quo. The collection combines sleek styling with performance-focused features, including the ‘Aero trac whirl suspension system’ for smooth gliding across varied surfaces and a fine vertical groove exterior engineered to resist scratches.<\/p>\n
Inside, a detachable divider and expandable capacity offer flexibility, while four colourways \u2013 dark green, coral, black and silver \u2013 are curated to reflect a confident, professional aesthetic.<\/p>\n
Don’t miss:\u00a0How TUMI redefines its premium lifestyle positioning with latest revamp <\/a><\/b><\/p>\n To bring the launch to life, Samsonite partnered with creative agencies Blak Labs and Wonderwerks on a visually driven brand film. The spot follows a young professional who literally defies gravity as he navigates obstacles, using Quanthom as his constant companion.<\/p>\n The narrative leans into the idea of choosing one\u2019s own path and rethinking conventions in both work and travel.<\/p>\n By framing the world from unexpected angles, the campaign aims to position Quanthom as the go-to choice for professionals who think, work and travel differently.\u201cWe focused on how our design empowers the modern journey,\u201d said Douglas Goh, head of creative Asia (digital) at Samsonite.<\/p>\n \u201cWhen your luggage effortlessly navigates the uncertainties of travel, you can maintain your momentum without distraction,” he added.\u00a0<\/p>\n In tandem, Koh Hwee Peng, creative partner at Blak Labs said that the campaign aims to bring audiences on a “captivating journey that defies logic.”\u00a0<\/p>\n \u201cSometimes, you need to see things from a new perspective,” said Koh.\u00a0<\/p>\n
In Indonesia, the brand partnered with dentsu to create “Scholar panel<\/a>“, a noise\u2011reducing solution made from over 2,000 discarded suitcases from its annual trade\u2011in programme, installed at Kamal 09 Elementary School near Jakarta\u2019s Soekarno\u2011Hatta Airport to help shield students from excessive aircraft noise.
\n<\/p>\n The project was developed through rigorous research, involving architects and acoustic consultants to ensure maximum effectiveness. Following its success, the Indonesian government has pledged to expand the programme to additional schools across Jakarta and beyond.<\/p>\n Be part of\u00a0#Content360 Singapore<\/a>, 22\u201323 April 2026, where creativity and culture collide. Explore how AI-driven storytelling is shaping the future of content, gain practical insights, discover new tactics, and learn how the best in Asia are creating campaigns that truly resonate.\u00a0<\/b><\/p>\n Related articles:\u00a0 \u00a0 \u00a0\u00a0<\/b>
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\nBeyond the Quanthom launch, Samsonite is also leaning into purpose-led innovation in the region.<\/p>\n
This pet fish just hitched a ride on a Samsonite suitcase for a campaign\u00a0<\/a>\u00a0\u00a0
Travel gets deadly stylish in American Tourister\u2019s Squid Game tie-up\u00a0<\/a>\u00a0\u00a0
TUMI unveils new Alpha collection items with Lando Norris and Wei Daxun\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Samsonite has unveiled “Quanthom”,\u00a0a new luggage series built for modern professionals constantly on the move, supported by a…\n","protected":false},"author":2,"featured_media":434134,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[193000,193004,192997,139866,18,19,17,192998,192999,192996,192995,192993,193001,193003,193002,192994,82,193005],"class_list":{"0":"post-434133","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-aero-trac-whirl-suspension-system","9":"tag-blak-labs","10":"tag-business-travel","11":"tag-cinematic","12":"tag-eire","13":"tag-ie","14":"tag-ireland","15":"tag-modern-professionals","16":"tag-premium-luggage","17":"tag-quanthom-luggage","18":"tag-quanthom-series","19":"tag-samsonite","20":"tag-samsonite-asia","21":"tag-samsonite-brand-film","22":"tag-samsonite-campaign","23":"tag-samsonite-quanthom","24":"tag-technology","25":"tag-wonderwerks"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/116401019588285722","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/434133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=434133"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/434133\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/434134"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=434133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=434133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=434133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}