{"id":448848,"date":"2026-04-22T21:31:10","date_gmt":"2026-04-22T21:31:10","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/448848\/"},"modified":"2026-04-22T21:31:10","modified_gmt":"2026-04-22T21:31:10","slug":"coffee-companies-launch-satellite-based-program-to-track-deforestation","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/448848\/","title":{"rendered":"Coffee companies launch satellite-based program to track deforestation"},"content":{"rendered":"\n<p class=\"yf-1fy9kyt\">NEW YORK, April 22 (Reuters) &#8211; Several coffee companies and coffee traders are launching a new system to track deforestation related \u200cto coffee cultivation around the world, JDE Peet&#8217;s, one of \u200cthe participating companies, said in a statement on Wednesday.<\/p>\n<p class=\"yf-1fy9kyt\">The Coffee Canopy Partnership will use \u200bsatellite imagery supplied by Airbus, combined with <a href=\"https:\/\/tech.yahoo.com\/ai\/\" data-ylk=\"slk:artificial intelligence;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;artificial intelligence&quot;}\" class=\"link \" rel=\"nofollow noopener\" target=\"_blank\">artificial intelligence<\/a> models, to map coffee farms and identify areas of forest loss nearby.<\/p>\n<p class=\"yf-1fy9kyt\">It said the aim is to correctly identify landscape and work with governments and local communities \u200cto restore forests and prevent \u2060future deforestation.<\/p>\n<p class=\"yf-1fy9kyt\">Participating in the program along with JDE Peet&#8217;s, which is now part of Keurig Dr Pepper, are \u2060the company Tchibo and commodities traders Louis Dreyfus Company, Sucden, Neumann Kaffee Gruppe, Touton and Sucafina.<\/p>\n<p class=\"yf-1fy9kyt\">The system will first target East Africa, covering Ethiopia, \u200bTanzania, Kenya, \u200bUganda, Burundi and Rwanda, the companies \u200bsaid, with the aim of \u200cachieving worldwide coverage of all coffee-growing regions in 2027.<\/p>\n<p class=\"yf-1fy9kyt\">Under the EU Deforestation Regulation &#8211; expected to enter into force on December 30 for large corporations and June 30, 2027, for micro and small enterprises &#8211; coffee grown on land that has been classified as forest after December 2020 \u200cmay not enter EU markets.<\/p>\n<p class=\"yf-1fy9kyt\">&#8220;This threatens to \u200bexclude millions of smallholder farmers from key \u200bmarkets, despite their sustainable \u200bfarming practices, simply because existing maps incorrectly classify their \u200cagroforestry or shade-grown coffee production land \u200bas forest,&#8221; said \u200bthe statement from JDE Peet&#8217;s.<\/p>\n<p class=\"yf-1fy9kyt\">It added that the initiative will address &#8220;the historical lack of precise mapping data, which has frequently resulted \u200bin coffee farms&#8230; being \u200cmisidentified as natural forest.&#8221;<\/p>\n<p class=\"yf-1fy9kyt\">The system will be open for consultation \u200bby farmers, governments and the coffee industry, the companies said.<\/p>\n<p class=\"yf-1fy9kyt\">(Reporting \u200bby Marcelo TeixeiraEditing by Bill Berkrot)<\/p>\n","protected":false},"excerpt":{"rendered":"NEW YORK, April 22 (Reuters) &#8211; Several coffee companies and coffee traders are launching a new system to&hellip;\n","protected":false},"author":2,"featured_media":448849,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[269],"tags":[197893,11659,18,440,19,17,197894,197892,133],"class_list":["post-448848","post","type-post","status-publish","format-standard","has-post-thumbnail","category-environment","tag-coffee-farms","tag-deforestation","tag-eire","tag-environment","tag-ie","tag-ireland","tag-neumann-kaffee-gruppe","tag-participating-companies","tag-science"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/116450498114432304","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/448848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=448848"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/448848\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/448849"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=448848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=448848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=448848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}