{"id":46344,"date":"2025-09-06T00:51:10","date_gmt":"2025-09-06T00:51:10","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/46344\/"},"modified":"2025-09-06T00:51:10","modified_gmt":"2025-09-06T00:51:10","slug":"chinese-gadget-maker-baseus-launches-premium-sound-line-at-ifa-berlin-in-overseas-push","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/46344\/","title":{"rendered":"Chinese gadget maker Baseus launches premium sound line at IFA Berlin in overseas push"},"content":{"rendered":"<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Chinese consumer electronics maker Baseus launched a premium line of audio products at a global trade fair on Thursday, bolstering its international presence at a time when intense competition at home is pushing more domestic gadget firms to look overseas.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Shenzhen-based Baseus unveiled its Inspire line at the Internationale Funkausstellung Berlin, also known as the IFA Berlin trade fair, which includes three headphones and earbuds developed in partnership with Bose, the US company known for premium sound equipment.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Baseus\u2019 Inspire line brings what founder and chief executive He Shiyou described as an affordable, but \u201cuncompromised sound experience\u201d, to a wider group of young consumers through competitive pricing and a development process built on close collaboration with Bose.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">\u201c[The Inspire line] is not expensive but still comes with moving and professional sound quality,\u201d He said at the unveiling of the products, adding that \u201cpremium sound should not be a privilege for just a few people\u201d.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">The initial line-up includes the XP1 earbuds, XC1 open-ear buds and the XH1 headphones, priced between US$129.99 and US$149.99. All are now available on global mainstream online shopping sites.<\/p>\n<p><img decoding=\"async\" alt=\"Baseus founder He Shiyou launches the premium Inspire audio product line at IFA Berlin on Thursday. Photo: Ben Jiang\" data-qa=\"BaseImage-handleRenderImage-StyledImage\" class=\"e1gf69pb2 css-6ikqhs e445x7d0\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/09\/0075e653-47ab-4bcb-bd4b-12c8e6d4c79f_1126e908.jpg\" title=\"Baseus founder He Shiyou launches the premium Inspire audio product line at IFA Berlin on Thursday. Photo: Ben Jiang\"\/>Baseus founder He Shiyou launches the premium Inspire audio product line at IFA Berlin on Thursday. Photo: Ben Jiang<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">The pricing is half that of the typical US$350 and above charged by Bose and Sony for similar audio products at the high end.<\/p>\n","protected":false},"excerpt":{"rendered":"Chinese consumer electronics maker Baseus launched a premium line of audio products at a global trade fair on&hellip;\n","protected":false},"author":2,"featured_media":46345,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[3269,34539,16547,34535,18,1015,6621,34537,19,34538,34534,17,34533,379,34536,10522,4517,383,82,107],"class_list":{"0":"post-46344","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-anker","9":"tag-baseus","10":"tag-bose","11":"tag-chinese-consumer-electronics-firms","12":"tag-eire","13":"tag-europe","14":"tag-germany","15":"tag-he-shiyou","16":"tag-ie","17":"tag-ifa-berlin","18":"tag-internationale-funkausstellung-berlin","19":"tag-ireland","20":"tag-leo-wu","21":"tag-poland","22":"tag-roborock","23":"tag-shenzhen","24":"tag-sony","25":"tag-spain","26":"tag-technology","27":"tag-us"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/46344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=46344"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/46344\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/46345"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=46344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=46344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=46344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}