Tyler Holstein, global product manager for Carotenoids at Kemin, underscores: \u201cEye health is no longer a niche concern for older adults \u2014 it\u2019s now relevant across all ages, especially in our screen-driven society. To meet the needs of a wider, more varied demographic, product formats are evolving to meet preferences for convenience, taste, and enjoyable experiences.\u201d<\/p>\n Mit Mehta, director of Strategy and Business Development at Unibar Corporation, echoes this sentiment.<\/p>\n \u201cWhile supplements and capsules remain the leading product formats for eye wellness support, we\u2019re seeing rising consumer interest in formats such as gummies, gel packs, and even concentrated liquid tinctures that can be added to water and other beverages,\u201d he highlights.<\/p>\n \u201cLooking ahead, two whitespaces stand out. First are ready-to-drink functional beverages targeting screen fatigue, dry eye, and other eye health conditions. Second are preservative-free ophthalmic formulations using naturally derived actives. Current pharma eye drops are often preservative-heavy and can worsen irritation.\u201d<\/p>\n \u201cThe regulatory pathway for this type of innovation would be challenging. However, whoever can identify a solution here has the potential to capture a large segment of the eye wellness market,\u201d he notes.<\/p>\n Regulatory challenges<\/strong><\/p>\n Holstein at Kemin underscores that regulatory changes present both challenges and opportunities as commercializing eye wellness ingredients become increasingly complex, shaped by diverse, evolving \u2014 and often fragmented \u2014 global regulations.<\/p>\n \u201cIn regions like the EU and UK, claims about vision improvement are restricted under the Nutrition and Health Claims Regulation \u2014 only approved statements are allowed,\u201d he notes.<\/p>\n \u201cConversely, the US permits broader \u2018structure\/function\u2019 claims under the Dietary Supplement Health and Education Act of 1994, while Asian markets are progressing rapidly with region-specific approval pathways that can be intricate to navigate.\u201d<\/p>\n Ayurvedic vision support<\/strong><\/p>\n Unibar Corporation\u2019s latest innovation is the release of EyeVedic, an Ayurvedic-inspired ingredient platform shown to support day-to-day visual performance.<\/p>\n The ingredient platform consists of science-backed carotenoids such as CapsiClear (capsanthin), UniGold (lutein), SeeXanth (zeaxanthin), and SeeBuck, a sea buckthorn oil standardized to 40% palmitoleic acid, one of the highest potencies, to support vision health.<\/p>\n \u201cA key health condition fueling this innovation is the rising concern among consumers of all ages about dry eye. In fact, at the recent Congress of the European Society of Cataract and Refractive Surgeons, it was estimated that nearly 50% of the US and European population experience dry eye,\u201d explains Mehta.<\/p>\n \u201cWhile traditional ingredients such as omega-3s have shown benefits for dry eye, these benefits tend to be realized over time. Innovative ingredients such as CapsiClear Capsanthin are fast-acting and have been shown in clinical studies to increase tear production, improve tear break-up time, reduce corneal inflammation, and support overall vision longevity.\u201d<\/p>\n Eye health crossovers<\/strong><\/p>\n Meanwhile, Kemin\u2019s newest innovations in eye wellness reflect an evolution in how carotenoids are understood and applied, according to Joanne Lasrado, the company\u2019s VP of sales and Global Carotenoids, Americas region.<\/p>\n \u201cRather than viewing lutein and zeaxanthin solely through an age-related eye health lens, Kemin has helped advance a broader scientific perspective that recognizes these carotenoids as multifunctional neuronutrients, supporting eye and brain health across all ages and life stages,\u201d she details.<\/p>\n \u201cThis perspective has informed Kemin\u2019s innovation strategy, reinforcing a focus on supporting proactive, lifelong visual and neural health rather than reactive management of age-related eye conditions.\u201d<\/p>\n Kemin\u2019s comprehensive and nutritional carotenoid portfolio features FloraGlo Lutein, touted as the most studied lutein brand for human health. Research suggests that lutein is not only concentrated in the retina but also selectively deposited in the brain \u2014 supporting visual processing and neural function.\u00a0<\/p>\n \u201cHuman clinical studies consistently show that FloraGlo lutein supplementation increases macular pigment optical density, a key biomarker of visual performance and protection,\u201d highlights Lasrado.<\/p>\n \u201cA growing body of neurocognitive evidence demonstrates lutein\u2019s role in supporting brain function beyond visual processing, including enhanced neural efficiency and cognitive performance.\u201d<\/p>\n Alongside FloraGlo, Kemin\u2019s ZeaOne Natural Zeaxanthin ingredient represents the supplier\u2019s expansion into zeaxanthin-specific innovation.<\/p>\n \u201cThese core ingredients are further supported by newer formats such as MacuLZ and MacuLE, enabling more targeted, multifunctional formulations tailored to different life stages and performance needs.\u201d<\/p>\n![\"arrow\"](\"https:\/\/resource.innovamarketinsights360.com\/fif\/banners\/25eb3832-d3e2-4a14-a117-eeadfcde757c.webp\" "\\"arrow\\"")
<\/a><\/p>\n![\"Man](\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/05\/6ff58d93-a3c9-45b9-830f-e071aa78e2f9AdobeStock_1888736607.webp\")
Eye health supplements are shifting away from a more medicinal positioning and becoming part of everyday, lifestyle-driven supplement routines.As a result, he notes eye health supplements are shifting away from a more medicinal positioning and becoming part of everyday, lifestyle-driven supplement routines.\u00a0<\/p>\n![\"Diagram](\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/05\/18b8e24f-ea4e-4b09-8b33-0374058cc163AdobeStock_1020692014.webp\")
Unibar Corporation offers EyeVedic, an Ayurvedic-inspired ingredient platform shown to support day-to-day visual performance.<\/p>\n![\"Young](\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/05\/105786dc-0812-4a45-9b75-8fe1bae2495eAdobeStock_543374708.webp\")
Kemin\u2019s FloraGlo lutein is the first lutein clinically studied in healthy children consuming a Western diet at practical, efficacious doses, with validated safety across infants, children, adults, and older populations.\u201cZeaxanthin is a biologically distinct and coessential carotenoid that concentrates at the fovea, where sharp, detailed vision is controlled, and contributes to contrast sensitivity and protection from high-energy blue light,\u201d says Lasrado.<\/p>\n