{"id":46979,"date":"2025-09-06T08:45:12","date_gmt":"2025-09-06T08:45:12","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/46979\/"},"modified":"2025-09-06T08:45:12","modified_gmt":"2025-09-06T08:45:12","slug":"nutrition-coach-sophie-morris-on-the-dangers-of-ultra-processed-foods-and-her-favourite-supermarkets-swaps","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/46979\/","title":{"rendered":"Nutrition coach Sophie Morris on the dangers of Ultra Processed Foods and her favourite supermarkets swaps"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/09\/1757148312_508_video.jpg\" loading=\"eager\" width=\"100%\" data-testid=\"article-image\"  \/><\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_caption1 indo-300db776_none indo-91174671_secondary indo-66f0fec7_regular indo-1d70522a_marginbottom0 indo-1d70522a_marginleft0 indo-1d70522a_marginright0 indo-1d70522a_margintop3 indo-b48c4984_left\" style=\"color:var(--color-grey-60)\">Nutrition coach Sophie Morris on the dangers of Ultra Processed Foods and her favourite supermarkets swaps<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom0 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">If you\u2019ve noticed customers in your local supermarket taking out their reading glasses to scrutinise the small print on the packaging of everything from yoghurts to hummus to frozen chips to sliced pan, it\u2019s probably down to the #sophiemorriseffect.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">This summer, Sophie Morris\u2019s Instagram account hit 500,000 followers. It\u2019s an extraordinary number for someone who\u2019s neither a celebrity nor an influencer for hire, who actively declines opportunities to promote the products she endorses.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">But her daily to camera videos of \u2018clever swaps\u2019 &#8211; supermarket foods that are better quality and often cheaper than the ultra-processed alternatives &#8211; filmed on her phone in different supermarkets near where she lives are compulsive viewing, and they are having a big impact on the shopping habits of Irish consumers.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">\u201cI don\u2019t know what it is about me that has struck a chord,\u201d she says, talking to me in her Co Wicklow kitchen, \u201cbut something definitely has. Knowledge is power, and while before people were shopping with their blinkers on, they are fully informed now. There has been a bit of an awakening, and they\u2019re savvy to the supermarkets\u2019 marketing tricks.\u201d<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom5 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Morris, whom you may remember from her former life as the face of Kooky Dough, from frequent TV cookery appearances and as the author of Sophie Kooks, is on a mission to educate consumers to make better food choices, while at the same time supporting small Irish producers.<\/p>\n","protected":false},"excerpt":{"rendered":"Nutrition coach Sophie Morris on the dangers of Ultra Processed Foods and her favourite supermarkets swaps If you\u2019ve&hellip;\n","protected":false},"author":2,"featured_media":46980,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[277],"tags":[18,135,19,17,508],"class_list":{"0":"post-46979","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"tag-eire","9":"tag-health","10":"tag-ie","11":"tag-ireland","12":"tag-nutrition"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/46979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=46979"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/46979\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/46980"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=46979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=46979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=46979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}