{"id":471048,"date":"2026-05-06T09:58:14","date_gmt":"2026-05-06T09:58:14","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/471048\/"},"modified":"2026-05-06T09:58:14","modified_gmt":"2026-05-06T09:58:14","slug":"the-traitors-the-floor-are-top-selling-tv-formats-of-2020s","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/471048\/","title":{"rendered":"‘The Traitors’ & ‘The Floor’ Are Top Selling TV Formats Of 2020s"},"content":{"rendered":"

\n\tEXCLUSIVE:<\/strong> The Traitors<\/a> has been revealed as comfortably the top-selling new format of the 2020s.<\/p>\n

\n\tAnalyst K7<\/a> has crunched the numbers for its latest Tracking the Unscripted Giants report and with nearly 50 adaptations, the smash hit show in which traitors hunt down faithfuls came out on top for formats<\/a> created this decade.<\/p>\n

\n\tIn fact, with 47 adaptations, The Traitors makes up more than one fifth (20.8%) of new format launches around the world since the start of the decade.<\/p>\n

\n\tAudiences worldwide are by now familiar with the conceit of a show that has most notably been adapted in the U.S. with Alan Cumming and in the UK with Claudia Winkleman. The latter just moved into the celebrity spin-off game and rolled out a star-studded Season 2 line-up <\/a>over the weekend including Bella Ramsey, Myha\u2019la and Michael Sheen.<\/p>\n

\n\tThe formats hotbed of The Netherlands, where The Traitors originated, came out well from K7\u2019s decade-topping list \u2013 the first time such data has been compiled \u2013 with The Floor<\/a> from Talpa Studios coming second at 32 adaptations since 2020. Hosted by Rob Lowe, that one airs on Fox in the U.S.<\/p>\n

\n\tThird on the list was an intriguing French format, The A Talks, titled The Assembly in most English-speaking territories, in which famous faces like Stephen Fry, Antonio Banderas and Emmanuel Macron are grilled by autistic, neurodivergent and\/or learning disabled interviewers. <\/p>\n

\n\tThe top three were well clear of the rest, with two UK formats, The 1% Club and Sort Your Life Out, coming in fourth and fifth with 18 and 12 post-2020 adaptations respectively.<\/p>\n

\n\tIf 2025 is taken on its own, The Floor topped the list, with 12 new launches versus The Traitors\u2018 eight, but the latter\u2019s longevity across the decade is unsurprising given how it has dominated the zeitgeist for years now. Looking ahead, The Traitors has 16 new versions confirmed for 2026, doubling the eight currently in The Floor\u2018s pipeline.<\/p>\n

\n\tThe K7 report noted how The Traitors has a less concentrated global reach than The Floor, with 64% of its versions coming in Europe but the remaining 36% distributed across every major global bloc. The Floor, on the other hand, has half the \u201cproportional intercontinental footprint.\u201d The Traitors has also had more success with streamers than The Floor, K7 said.<\/p>\n

\n\tThe Traitors\u2019 distributor All3Media International is about to merge <\/a>with Banijay, with the K7 report revealing the pair combined will occupy around 30% of the formats market, bringing together shows including MasterChef, Survivor,\u00a0Lego Masters and Race Across the World. Banijay\u2019s sales arm occupied 22% of the new launch market last year, an impressive feat given that \u201cno Banijay Entertainment format appears in this year\u2019s top five most launched titles in 2025, yet it wins the distributor category by the widest margin,\u201d according to K7. Despite the success, layoffs across both sales teams <\/a>are anticipated once Banijay-All3 completes.<\/p>\n

\n\tBig year for YouTube formats<\/strong><\/p>\n

\t\t\t\t\t\t\"Let's<\/p>\n

\t\t\t\t\t\u2018Let\u2019s Play Ball\u2019: originated on YouTube<\/p>\n

\t\t\t\t\t\t\t\t\tTalpa<\/p>\n

\n\tOne Banijay format that has landed success is another Dutch one, Let\u2019s Play Ball<\/a>, which emerged on YouTube.<\/p>\n

\n\tK7 said shows like Let\u2019s Play Ball contributed to a huge upswing in formats ordered specifically for the Google-owned behemoth. <\/p>\n

\n\tOf more than 150 active format adaptations on streaming platforms submitted to K7, 4.6% had YouTube as their destination. That proportion is small, but the trajectory is notable. In 2024, K7 recorded just one. K7 cited other examples including spin-offs like Banijay\u2019s MasterChef Creators and Sony Pictures Television\u2019s digital version of Jeopardy!.<\/p>\n

\n\tK7 said the \u201cimplications\u201d of YouTube\u2019s upward trajectory are beginning to play out in two directions, one being for format execs to use YouTube for existing franchises and the other being new digital-native formats that find audiences on YouTube and then shift to traditional players.<\/p>\n

\n\t\u201cThe era of audiences sitting in front of a television at a scheduled time, waiting to be told what to watch, is long past,\u201d K7 wrote. \u201cFor format owners, YouTube offers something qualitatively different from both linear television and subscription streaming: an open, algorithmically distributed platform where audience attention can be tested in real time, without the commissioning gatekeepers and production timelines that traditional broadcasting requires.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"EXCLUSIVE: The Traitors has been revealed as comfortably the top-selling new format of the 2020s. Analyst K7 has…\n","protected":false},"author":2,"featured_media":471049,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[265],"tags":[18,117,4728,19,17,206664,206665,3251,128],"class_list":["post-471048","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-eire","tag-entertainment","tag-formats","tag-ie","tag-ireland","tag-k7","tag-the-floor","tag-the-traitors","tag-tv"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/471048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=471048"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/471048\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/471049"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=471048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=471048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=471048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}