{"id":472157,"date":"2026-05-07T01:21:17","date_gmt":"2026-05-07T01:21:17","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/472157\/"},"modified":"2026-05-07T01:21:17","modified_gmt":"2026-05-07T01:21:17","slug":"broadband-market-faces-shake-up-as-gomo-launches-pay-as-you-go-fibre-offering-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/472157\/","title":{"rendered":"Broadband market faces shake-up as GoMo launches pay-as-you-go fibre offering"},"content":{"rendered":"

Eir\u2019s budget brand, GoMo, is offering fibre broadband on a 30-day contract\n<\/p>\n

\"GoMo<\/p>\n

GoMo undercut the mobile market in 2019. Photo: Getty<\/p>\n

Eir\u2019s budget brand, GoMo, is launching a cut-price fibre broadband service with no contract in an attempt to undercut the market in the same way that its mobile service did in 2019.<\/p>\n

The Eir-owned service is promising a \u20ac30-per-month fibre broadband line \u201cfor life\u201d for the first 10,000 orders made by current GoMo mobile subscribers.<\/p>\n

The GoMo broadband service will be charged in a similar way to its mobile service, making it the only fixed-line broadband service not to require an initial lengthy contract.<\/p>\n

However, the company has said it will also charge a \u20ac50 activation fee \u2013 making it more expensive than rival operator Sky for those who stay with the service for a year.<\/p>\n

Eir says that the 500Mbs service will also be limited to those in its own \u201cEir fibre-to-the-home (FTTH) footprint\u201d, which covers 1.5 million premises across the country.<\/p>\n

It means that the service will not be available to those in rural areas served by the National Broadband Plan, as that is a different fibre network.<\/p>\n

Asked about installation, the company said: \u201cDependent on the specific home, if they are not already on the FTTH network then an engineer will install at no extra cost. If they are already on the FTTH network, it\u2019s a simple self-install.\u201d<\/p>\n

\"GoMo<\/p>\n

GoMo undercut the mobile market in 2019. Photo: Getty<\/p>\n

Today’s News in 90 Seconds – May 6th <\/p>\n

Eir declined to say what the standard pricing of the GoMo service would be when the promotional price period ends.<\/p>\n

Eir\u2019s full pricing currently costs \u20ac76 per month plus an extra \u20ac4 per month each April, making it the most expensive headline service in the country.<\/p>\n

An analysis by the Irish Independent of standard fibre broadband pricing in Ireland found that Sky has the cheapest 500Mbs package, charging \u20ac30 per month, the equivalent of \u20ac360 for the year. By comparison, GoMo\u2019s promotional pricing will cost \u20ac410 for the first year.<\/p>\n

However, Sky\u2019s service price doubles after the end of the 12-month contract to \u20ac64 per month.<\/p>\n

For those consumers willing to commit to a two-year contract, Virgin and Sky now cost the same for a 500Mbs deal, at \u20ac35 per month for 24 months, or \u20ac840 for the contract period. This compares to \u20ac770 for GoMo\u2019s service.<\/p>\n

\u201cWhen we launched GoMo mobile, we set out to challenge traditional pricing models in Ireland,\u201d said Caroline Lynch, Eir\u2019s head of branding.<\/p>\n

\u201cWith GoMo fibre broadband, we\u2019re applying that same thinking.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Eir\u2019s budget brand, GoMo, is offering fibre broadband on a 30-day contract GoMo undercut the mobile market in…\n","protected":false},"author":2,"featured_media":471476,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[15807,79,77579,18,19,17],"class_list":{"0":"post-472157","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-adrian-weckler","9":"tag-business","10":"tag-eir-telecommunications","11":"tag-eire","12":"tag-ie","13":"tag-ireland"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/116530674816340293","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/472157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=472157"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/472157\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/471476"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=472157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=472157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=472157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}