{"id":475118,"date":"2026-05-08T17:49:16","date_gmt":"2026-05-08T17:49:16","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/475118\/"},"modified":"2026-05-08T17:49:16","modified_gmt":"2026-05-08T17:49:16","slug":"playstation-sees-ai-as-a-powerful-tool-to-help-make-games","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/475118\/","title":{"rendered":"PlayStation sees AI as a \u2018powerful tool\u2019 to help make games"},"content":{"rendered":"<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">As part of <a href=\"https:\/\/www.sony.com\/en\/SonyInfo\/IR\/library\/presen\/strategy\/pdf\/2026\/speech_E.pdf\" rel=\"nofollow noopener\" target=\"_blank\">an earnings presentation on Friday<\/a>, Sony shared how it\u2019s thinking about AI at the company, including many details about how it\u2019s evaluating AI as part of making PlayStation games. Generative AI has recently been showing up <a href=\"https:\/\/www.theverge.com\/entertainment\/848368\/gen-ai-video-games-2025\" rel=\"nofollow noopener\" target=\"_blank\">in bigger games<\/a> \u2014 though many indie developers <a href=\"https:\/\/www.theverge.com\/games\/897982\/gdc-2026-ai-game-developer-conference\" rel=\"nofollow noopener\" target=\"_blank\">still reject it<\/a> \u2014 and while Sony calls AI a \u201cpowerful tool,\u201d it says that the \u201cvision, the design, and the emotional impact of our games will always come from the talent of our studios and performers.\u201d and that \u201cAI is meant to augment their capabilities, not to replace them.\u201d<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">At its own studios, Sony says that developers are \u201cautomating repetitive workflows, improving software engineering productivity, and accelerating areas like quality assurance, 3D modeling, and animation through new, AI-powered tools.\u201d One example is with a tool called \u201cMockingbird\u201d that can animate 3D facial models using performance capture data, and Sony says that Mockingbird is finishing animation work that previously took hours in \u201ca fraction of a second.\u201d<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">The Last of Us creator Naughty Dog and God of War developer Santa Monica Studio are among those that have used the tool, and work from Mockingbird has shown up in titles including Horizon Zero Dawn Remastered. However, \u201cwe are not replacing human performers, but rather optimizing how we process the data from these live captures,\u201d according to Sony.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Sony also says that it has partnered with Bandai Namco to \u201cexplore how Generative AI and the latest technologies can most effectively contribute to realizing a creator\u2019s vision in the realm of video production.\u201d Through their \u201cexplorations,\u201d the companies have identified \u201cmassive gains in speed and productivity per person\u201d and opportunities where \u201cAI can produce highly sophisticated and realistic outputs\u201d that otherwise haven\u2019t been feasible due to \u201ctime constraints.\u201d But Sony also notes the \u201clack of consistency and controllability\u201d as a weakness of generative AI models.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">As part of its earnings, Sonly also said that PS5 sales <a href=\"https:\/\/www.theverge.com\/news\/926609\/sonys-ps5-sales-plummet-memory-costs-price-hikes\" rel=\"nofollow noopener\" target=\"_blank\">dropped by 46 percent<\/a> year over year following significant price hikes.<\/p>\n","protected":false},"excerpt":{"rendered":"As part of an earnings presentation on Friday, Sony shared how it\u2019s thinking about AI at the company,&hellip;\n","protected":false},"author":2,"featured_media":475119,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[291,18,7894,19,17,5,13028,82],"class_list":{"0":"post-475118","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-ai","9":"tag-eire","10":"tag-gaming","11":"tag-ie","12":"tag-ireland","13":"tag-news","14":"tag-playstation","15":"tag-technology"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/116540222607918562","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/475118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=475118"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/475118\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/475119"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=475118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=475118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=475118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}