![\"Email](\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/05\/1778308213_49_0x0.jpg\")
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All change for Gmail<\/p>\n
getty<\/p>\n
Google is adding AI features to Gmail faster than its 1.8 billion users can keep up. Smart searches, smart replies, smart summaries<\/a>. Even accurately mimicking a user\u2019s tone of voice<\/a> is now a thing. But there\u2019s a new nightmare emerging for Gmail users as AI becomes their inbox gatekeeper. And you need to beware<\/a>.<\/p>\n \u201cGmail now wants AI to decide which emails matter before people even scroll through their inboxes,\u201d MarTech<\/a> reports. \u201cIt\u2019s even promising to make getting to Inbox Zero a thing of the past. This is kind of a big deal.” And this \u201cbig deal\u201d is now live for ever more Gmail users around the world.<\/p>\n Forbes\u2018Increasingly Urgent\u2019\u2014Microsoft Issues Password And 2FA WarningBy Zak Doffman<\/a><\/p>\n Put very simply, \u201cAI-generated summaries and prioritization could determine which emails actually get seen and which disappear into the background.\u201d That means the marketing spam targeting your inbox will be written for Gemini and not for you. If it can trick the AI review, it can turn up in your feed.<\/p>\n This \u201cAI Overviews era for email\u201d carriers a security threat<\/a> as well \u2014 so-called indirect prompt injection<\/a>, when hidden messages written for AI tasks the Gemini or other engines with presenting misleading instructions or suggestions. <\/p>\n But while the marketing angle may be softer, it will quickly become more widespread. Marketeers speaking to MarTech suggest this will redefine how they target users. “Context will change the game because AI could theoretically surface a marketing email that seems to be related to their work tasks.\u201d<\/p>\n