![\"Rumi,](\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/05\/1778528412_281_0x0.jpg\")
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Rumi, Mira and Zoey from Mattel’s “KPop Demon Hunters” “For the Fans” Assortment Pack.<\/p>\n
Mattel<\/p>\n
The first two assortments of KPop Demon Hunters toys from Mattel are being released in select stores and online on Monday.<\/p>\n
A Netflix original movie produced by Sony Pictures Animation, KPop Demon Hunters, of course, has become a worldwide cultural phenomenon since its debut on the streaming platform last June. <\/p>\n
ForbesCompanies Give First Look At New \u2018KPop Demon Hunters\u2019 Dolls And ToysBy Tim Lammers<\/a><\/p>\n In addition to becoming Netflix\u2019s most-streamed<\/a> movie of all time with 325.1 million views \u2014 equating to 541.8 million viewing hours \u2014 in its first 91 days of release, KPop Demon Hunters featured prominently in last season\u2019s movie awards<\/a>, including the Oscars<\/a> for Best Animated Feature and Best Original Song (for \u201cGolden\u201d) at the 2026 Academy Awards.<\/p>\n After being named the global licensee for dolls<\/a>, action figures and other toys based on KPop Demon Hunters last October, and revealing its upcoming product line in January, Mattel on Monday was releasing its first two product offerings: The KPop Demon Hunters \u201cFor the Fans\u201d Pack Assortment and the KPop Demon Hunters \u201cHello Friend\u201d Mini Reveal Assortment.<\/p>\n Both assortments will be available in stores and online at Target and Walmart, and online at Amazon, according to Mattel. There is no information about the exact time the items will be available to purchase online.<\/p>\n Mattel’s “KPop Demon Hunters” “For the Fans” Assortment Pack miniature dolls and packaging.<\/p>\n Mattel\u2018KPop Demon Hunters\u2019 \u2018For The Fans\u2019 Pack Assortment<\/p>\n Each package in the \u201cFor the Fans\u201d assortment includes one of seven miniature dolls, and retails for $12.95 each. The miniature dolls include HUNTR\/X\u2019s Rumi, Zoey and Mira, Saja Boys\u2019 Jinu and Baby, as well as Derpy and Sussie, a secret figure.<\/p>\n The Rumi, Mira and Zoey dolls include their pop star attire and demon hunting weapons, while the Saja Boys dolls are dressed up in the \u201cSoda Pop\u201d performance outfits and include sunglasses and a flower bouquet accessory. Derpy and Sussie include a message to share and a potted plant accessory.<\/p>\n Mattel’s “KPop Demon Hunters” \u2018Hello Friend\u2019 Mini Reveal Assortment of mini figure keychains.<\/p>\n Mattel\u2018KPop Demon Hunters\u2019 \u2018Hello Friend\u2019 Mini Reveal Assortment<\/p>\n The KPop Demon Hunters \u201cHello Friend\u201d Mini Reveal Assortment contains collectible keychains. Each package, which retails for $6.47 a piece, includes one of 13 mini figures to collect, with a rare friend is hidden among them, according to Mattel.<\/p>\n Among the KPop Demon Hunters characters in the mini figure \u201cHello Friend\u201d assortment are HUNTR\/X\u2019s Rumi, Mari and Zoey, HUNTR\/X\u2019s manager, Bobby, Derpy and Sussie, the Saja Boys\u2019 Jinu, Baby, Romance, Abby and Mystery, and the Devoted Fan. <\/p>\n ForbesMattel Reveals New \u2018KPop Demon Hunters\u2019 Doll Chosen By FansBy Tim Lammers<\/a><\/p>\n Like the \u201cFor the Fans\u201d miniature dolls assortment, the \u201cHello Friend\u201d assortment includes a mystery mini figure.<\/p>\n The release of the KPop Demon Hunters \u201cFor the Fans\u201d and \u201cHello Friend\u201d assortments are the first of many toys planned by Mattel this year. Also on the way are American Girl dolls<\/a> of Rumi, Mira and Zoey, action figures<\/a> of the trio and the Saja Boys and a collection of fashion dolls, including the doll picked by the fans<\/a> from either Demon Jinu or Sleeping Bag Mira.<\/p>\n KPop Demon Hunters stars Arden Cho, May Hong and Ji-young Yoo as the speaking voices of Rumi, Mira and Zoey, while EJAE, Audrey Nuna and Rei Ami provide the singing voices of the three characters, respectively. Produced by Michelle Wong and directed by Maggie Kang and Chris Applehans, KPop Demon Hunters is streaming exclusively on Netflix. <\/p>\n