{"id":483554,"date":"2026-05-14T01:58:10","date_gmt":"2026-05-14T01:58:10","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/483554\/"},"modified":"2026-05-14T01:58:10","modified_gmt":"2026-05-14T01:58:10","slug":"updates-from-brandcast-2026-help-advertisers-reach-audiences","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/483554\/","title":{"rendered":"Updates from Brandcast 2026 help advertisers reach audiences"},"content":{"rendered":"<p data-block-key=\"yup45\">At Brandcast 2026, we shared how YouTube is helping brands connect with audiences across every screen:<\/p>\n<ul>\n<li data-block-key=\"9qb6r\"><b>Custom Sponsorships<\/b>: Uses AI to dynamically surface videos tailored to a brand\u2019s desired moment.<\/li>\n<li data-block-key=\"4l1ie\"><b>Masthead with Custom Content Shelf<\/b>: Enhances YouTube\u2019s masthead, allowing marketers to curate additional content alongside their hero creative.<\/li>\n<li data-block-key=\"d6c90\"><b>Buy with Google Pay<\/b>: Allows viewers to complete purchases directly on their CTV with just two clicks.<\/li>\n<li data-block-key=\"7gv8d\"><b>Affiliate Partnerships Boost:<\/b> Lets brands amplify organic content that their products are already tagged in (a win-win for creators too, who earn with YouTube Shopping affiliate links).<\/li>\n<li data-block-key=\"b46kn\"><b>Multimodal Video Creation:<\/b> Uses Google\u2019s latest AI models including Gemini, Nano Banana and Veo to move from creative brief to final production with just a few prompts.<\/li>\n<li data-block-key=\"15sch\"><b>Costco &amp; Dollar General in Google\u2019s Commerce Media Suite:<\/b> Enables you to reach high intent shoppers with first-party data from Costco and Dollar General across Display &amp; Video 360.<\/li>\n<\/ul>\n<p data-block-key=\"76bk5\">For more, check out the <a href=\"https:\/\/blog.youtube\/news-and-events\/brandcast-2026-highlights\" rel=\"nofollow noopener\" target=\"_blank\">YouTube blog.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"At Brandcast 2026, we shared how YouTube is helping brands connect with audiences across every screen: Custom Sponsorships:&hellip;\n","protected":false},"author":2,"featured_media":483555,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[261],"tags":[291,289,290,18,19,17,1186,82],"class_list":{"0":"post-483554","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-eire","12":"tag-ie","13":"tag-ireland","14":"tag-none","15":"tag-technology"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/116570456481627797","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/483554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=483554"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/483554\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/483555"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=483554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=483554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=483554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}