{"id":485290,"date":"2026-05-15T02:05:15","date_gmt":"2026-05-15T02:05:15","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/485290\/"},"modified":"2026-05-15T02:05:15","modified_gmt":"2026-05-15T02:05:15","slug":"bobby-berk-says-ai-will-increase-the-value-of-reality-tv","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/485290\/","title":{"rendered":"Bobby Berk Says AI Will Increase The Value Of Reality TV"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tAmid the tech titans, founders, policymakers and an endless array of AI-powered start-ups at <a href=\"https:\/\/deadline.com\/tag\/web-summit\/\" id=\"auto-tag_web-summit\" data-tag=\"web-summit\" rel=\"nofollow noopener\" target=\"_blank\">Web Summit<\/a> Vancouver, <a href=\"https:\/\/deadline.com\/tag\/bobby-berk\/\" id=\"auto-tag_bobby-berk\" data-tag=\"bobby-berk\" rel=\"nofollow noopener\" target=\"_blank\">Bobby Berk<\/a> made a case for why reality television will become more culturally valuable in an era shaped by social media and AI.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cThe thing that reality television has that no other genre does is time,\u201d he said. \u201cThose moments that you get when that mask starts to come off, those are the real moments of truth that make for amazing television.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t<a href=\"https:\/\/deadline.com\/tag\/queer-eye\/\" id=\"auto-tag_queer-eye\" data-tag=\"queer-eye\" rel=\"nofollow noopener\" target=\"_blank\">Queer Eye<\/a> alum Berk has <a href=\"https:\/\/deadline.com\/tag\/junk-or-jackpot\/\" id=\"auto-tag_junk-or-jackpot\" data-tag=\"junk-or-jackpot\" rel=\"nofollow noopener\" target=\"_blank\">Junk or Jackpot?<\/a> on <a href=\"https:\/\/deadline.com\/tag\/hgtv\/\" id=\"auto-tag_hgtv\" data-tag=\"hgtv\" rel=\"nofollow noopener\" target=\"_blank\">HGTV<\/a>, which follows collectors as they discover the value of unusual collections. He said there will be a premium on human content when screens are flooded with AI-generated fare.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cAI content is actually going to make verifiably human content more important,\u201d he said. \u201cOur feeds are filled with synthetic faces, voices, stories so that it\u2019s with real content that you know it\u2019s an actor who actually showed up for the press tour, or it\u2019s a live sporting event, it\u2019s reality television. That content is going to become more valuable. You\u2019re going to have all this AI content that\u2019s everywhere. And on the high end of the spectrum, you\u2019re going to have real verifiable human content.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tBerk said he uses AI to work up and test ideas for new shows. \u201cIt\u2019s one thing to allow AI to be the scaffolding that helps you build the product by figuring out what will work, what was already out there in the industry, and for pressure testing. I\u2019ll use it as a thought partner,\u201d he said.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cWhat I put on television, it might have helped me structure that. I left school at fifteen, so often I will second-guess myself on how I can really structure something. AI helps me do that.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Amid the tech titans, founders, policymakers and an endless array of AI-powered start-ups at Web Summit Vancouver, Bobby&hellip;\n","protected":false},"author":2,"featured_media":485291,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[265],"tags":[147073,18,117,170795,19,1452,17,212072,147070,128,96534],"class_list":["post-485290","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-bobby-berk","tag-eire","tag-entertainment","tag-hgtv","tag-ie","tag-international","tag-ireland","tag-junk-or-jackpot","tag-queer-eye","tag-tv","tag-web-summit"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/116576146442622531","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/485290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=485290"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/485290\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/485291"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=485290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=485290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=485290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}