Specially trained colleagues on hand to provide assistance<\/li>\n<\/ul>\nThe rollout follows a successful pilot across 26 stores in the East Midlands and North East of England, where feedback from customers and colleagues helped shape the programme.<\/p>\n
Kari Rodgers, UK Retail Director at Primark, said: \u201cEveryone should feel comfortable and confident when shopping in our stores. We know that for some customers, the busy nature of retail environments can be overwhelming, so we\u2019re proud to be introducing sensory-friendly shopping hours across all our stores in Great Britain.<\/p>\n
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The change starts from this weekend (Image: Manchester Evening News)<\/p>\n
“The positive response to our pilot programme showed the difference small changes can make, and this rollout is an important step in ensuring Primark stores are welcoming and accessible spaces for all.\u201d<\/p>\n
The launch forms part of its wider commitment to make Primark a more accessible place to work and shop. This includes offering more accessible products, creating inclusive store environments, fostering a culture of accessibility and ensuring diverse representation across its campaigns.<\/p>\n
As part of this commitment, Primark already offers an adaptive clothing range, designed to make dressing easier and more comfortable for people with disabilities or temporary disabilities.<\/p>\n
The retailer recently launched its spring\/summer collection, featuring the high street\u2019s first adaptive swimwear range for women and men, available in selected stores and through Click & Collect in all stores across Great Britain.<\/p>\n
Primark has also introduced changes in its stores to create ‘a more inclusive’ shopping experience. Last year, the retailer unveiled its first seated mannequin, co-created with disability advocate Sophie Morgan, while AccessAble Detailed Access Guides are available across all UK and Republic of Ireland stores to help customers plan their visits with confidence. All stores also offer accessible till points and fitting rooms.<\/p>\n
To find out the time of your local store\u2019s sensory-friendly shopping hour, visit Primark\u2019s store directory here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"It follows a successful pilot in 26 stores The change starts from this weekend (Image: Manchester Evening News)…\n","protected":false},"author":2,"featured_media":488069,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[73],"tags":[79,18,19,17,49545,212994,7769,797,171870],"class_list":["post-488068","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-eire","tag-ie","tag-ireland","tag-manchester-family","tag-market-street","tag-primark","tag-shopping","tag-trafford-palazzo"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/116585595965491098","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/488068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=488068"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/488068\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/488069"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=488068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=488068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=488068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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